Twitter multi account manager & brand monitor | Splitweet. 10 Harsh Truths About Corporate Websites. Advertisement We all make mistakes running our websites. However, the nature of those mistakes varies depending on the size of your company. As your organization grows, the mistakes change. This post addresses common mistakes among large organizations. Most of the clients I work with are large organizations: universities, large charities, public sector institutions and large companies. The problem is that if you are reading this post, you are probably already aware of these things. 1. In many organizations, the website is managed by either the marketing or IT department.
In reality, pursuing a Web strategy is not particularly suited to either group. Zeldman1 urges organisations to create a separate web division. Marketing, on the other hand, is little better. The Web is a conversation. Instead, the website should be managed by a single unified team. Put them in a division that recognizes that your website is not a bastard of your brochures, nor a natural outgrowth of your group calendar. AG - Global Web Site. Group: BASF - The Chemical Company. Mitchells & Butlers.