background preloader


Facebook Twitter

SEO & Sitelinks: How to Get Google Subheadings in Search Results. By Kara Anton, Managing Consultant The goal of this tutorial is to make your website's search engine result look like this: Note: #1 points to your main URL (ex: and #2 points to the important internal links from your site (ex:, otherwise known as the sitelinks Sitelinks & Why You Want ‘Em!

The tiny subheadings (aka internal links) that are shown below a website’s main URL in Google's organic search results are called Sitelinks. These links serve as shortcuts to the most important pages of your site; they help prospective visitors easily find the information they need and navigate your site in a timely manner. Sitelinks not only provide insight into your site’s structure and bring information and options up front to users, but they also expand your search engine real estate and click-through rates. Here are some more key benefits: What You’ll Need to Set Up First of all, you’ll need to sign up for a Webmaster Tools account.

<urlset. How To Use 11+ Free Tools To Find Content Ideas for SEO. Marketing Mojo 2016 Digital Marketing Checklist. Seo cheat sheet. The Web Developer's SEO Cheat Sheet 3.0. Today we're excited to make freely available the new Web Developer's SEO Cheat Sheet 3.0. Ever since the indelible Danny Dover created the original version in 2008, the SEO Cheat Sheet has been downloaded tens of thousands of times by developers and marketers alike. Countless beginner and advanced SEOs have printed it out, laminated it, and hung it on their walls as a quick reference to the most impactful best practices in search engine optimization. Web developers and software engineers also find it handy to easily reference SEO technical standards. New for 2015 Lots has changed in SEO since 2008 (even since 2013 when we published version 2.0.) All together, we incorporated close to 100 new changes in this edition, some big, some small. If you can wait to dive in and print it out, feel free to download it right now: Download the SEO Cheat Sheet Details and SEO information covered Page one Important HTML Elements HTTP Status Codes Canonicalization URL Best Practices Webmaster Tools Page two.

How we manage SEO for a site the size of The Next Web. In this series of articles, I’d love to shed some light on how The Next Web approaches marketing through Web analytics, Search Engine Optimization (SEO), Conversion Rate Optimization (CRO), social media and more. This time around, we’re focusing on SEO and how we analyze and audit a website the size of The Next Web. Why do we run SEO audits? We publish 30-40 articles a day and try to improve the site the best we can. It’s becoming an increasing challenge to analyze all the pages we have online, but sometimes we can’t always abide by the guidelines and best practices of our big friend, Google. Before we dive into the data, analyze problems and get the website into the best shape we can, we need to know what is happening to the site in real time. The main purpose of these audits are: Accessibility and Indexability Is our website accessible for search engines, or are there pages we don’t want to be found? Technical errors There are many factors search engines use to rank result pages.

58 Resources to Help You Learn and Master SEO. As more and more new, quality websites are indexed by search engines, competition for the top of the results page is increasingly fierce. And, since Google routinely updates its search algorithm, staying updated on the changes is important. Things you were told 2 years ago may not matter at all today. It can be a tough and technical job, which is why some companies have their own in-house SEO professional. Fortunately, that really isn’t necessary if you have a little knowledge of SEO, have a quality website, and comply with Google’s guidelines. In this post, I’ll give you resources you can use to learn about SEO and stay on top of SEO, including some free tools that’ll be useful for fixing any issues.

For Beginners Just getting into SEO? 1. 2. 3. 4. 5. 6. 7. 8. 8 First Step SEO Tips for Bloggers – Are you a blogger who wants to increase traffic to your website? 9. Bonus! Google’s Search Quality Rating Guidelines (PDF) – In November 2015 Google made their Quality Raters Guidelines public. 58 Resources to Help You Learn and Master SEO. Official Google Webmaster Central Blog. Google To Begin To Index HTTPS Pages First, Before HTTP Pages When Possible. Blog - SEO and Inbound Marketing Blog.

SEO: A Comprehensive Guide for Beginners. You hear the term all the time, but how do you actually rank higher in the search engines? I know when I first heard the term, it sounded like some voodoo magic that only a few people understood how to use. The reality is, SEO isn’t rocket science. Some gurus would have you believe it takes years of dedicated study to understand it, but I don’t think that’s true. Sure, mastering the subtle nuances takes time, but the truth is that you can learn the fundamentals in just a few minutes. So, I got to thinking, "Why don’t I lay out the basics, all in one post?

" It’s a long one, to be sure, but after years of studying SEO and working behind the scenes to help companies get first page rankings, I’m convinced this is all you need to know. If you are looking to boost your traffic so that you can increase your sales, just follow these basic guidelines. The Traffic Trap (and How SEO Really Works) Lots of marketers make the mistake of seeing SEO only as a source of free traffic. For example: Title Tags. Meta Tags - How Google Meta Tags Impact SEO. What Are Meta Tags? Meta tags are snippets of text that describe a page’s content; the meta tags don’t appear on the page itself, but only in the page’s code. We all know tags from blog culture, and meta tags are more or less the same thing, little content descriptors that help tell search engines what a web page is about.

The only difference between tags you can see (on a blogpost, say) and tags you can’t see is location: meta tags only exist in HTML, usually at the “head” of the page, and so are only visible to search engines (and people who know where to look). The “meta” stands for “metadata,” which is the kind of data these tags provide – data about the data on your page. Do Meta Tags Help SEO? Yes, they do, but not all of them and not all of the time. If you want to find out whether a given page is using meta tags, just right-click anywhere on the page and select “View Page Source.” A new tab will open in Chrome (in Firefox, it’ll be a pop-up window). Know Your Meta Tags Title Tag. 8e2224d5-0ebd-43d4-a465-239ce5f3850c-original.