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Monthly Giving Calculators. We developed two monthly giving calculators with monthly giving expert, Erica Waasdorp, to help you see just how much more you can raise with a monthly giving program.

Monthly Giving Calculators

Free Fundraising Thermometer. What is a Fundraising Thermometer?

Free Fundraising Thermometer

A fundraising thermometer helps campaigners track incoming funds – and keeps fundraising teams, donors and volunteers motivated. Fundraising Gift Range Calculator. Fundraising Letter Templates. Animal Rights Template At the Toronto Humane Society we’re always looking for ways to reduce the number of abandoned animals.

Fundraising Letter Templates

And, our new spay/neuter service is making a big dent in the feral cat population – it’s estimated that between 100,000 and 300,000 feral cats are already calling our city home. With spring around the corner, this number will vastly increase! And, no one wants to see these poor kittens roaming our city, hurt, hungry and scavenging for scraps of food. Sometimes, just like the animals in our care, we feel abandoned too.We receive no outside funding… no municipal, federal or provincial grants. You are the animals’ guardian angel. Your thoughtfulness gives us hope; your generosity gives us strength; your donations provide the resources to help us continue our mission of helping all animals that suffer from disease, pain, neglect or abandonment. Be the voice of kindness for all the creatures who have no voice.I urge you to consider sending in your donation today.

Dr. Ms. Giving Tuesday Campaign Plan: 5 Visual Strategies for Effective Team Communication. By: Simki Dutta. content marketer at Venngage, a free infographic maker and design platform.

Giving Tuesday Campaign Plan: 5 Visual Strategies for Effective Team Communication

She writes about all things marketing and communications. Find her on Twitter and LinkedIn. With Giving Tuesday approaching, this is one of the busiest periods for most nonprofits. Somewhere between planning the campaign, defining campaign goals, building momentum around your cause, and managing donor relationships, one tends to overlook one of the key drivers of campaign success — internal communication.

According to a Stanford Social Innovation Review article, “good internal communications aren’t an after-thought; they require the same strategy, planning, and execution that go into external communications.” The 10 Best Online Donation Platforms for Nonprofits. The Internet has completely revolutionized the way nonprofits work.

The 10 Best Online Donation Platforms for Nonprofits

While traditional fundraising methods are still being used, online donation platforms and tools have taken it to a whole new level. In fact, statistics suggest that the overall online donations increased from 15% to 23% over the last year. 4 Holiday Email Mistakes Nonprofits Should Avoid - Nonprofit Marketing. “In 2023, the number of global email users is set to grow to 4.4 billion users, up from 3.8 billion in 2018.” – Statista The last couple of months of the year are hectic for everyone.

4 Holiday Email Mistakes Nonprofits Should Avoid - Nonprofit Marketing

For nonprofits, it’s all about preparing for their year-end campaigns, because this is the time when donors give the most! In order to make sure you meet your year-end campaign goals, here are some “holiday don’ts” to keep in mind when it comes to email marketing: The emails that get opened as soon as they are seen in an inbox are the ones whose subject lines grasp the viewer’s attention. It should be short (MailChimp recommends 50 characters or less), while still informing the recipient why the email matters and why it matters NOW. The reader should feel enticed to open it in a matter of a few simple words. Not only will this hurt your year-end holiday campaign, but it will affect the rest of the year as well. “Roughly half of all emails are opened on mobile devices. And it can be a tad tricky. P.S. How to Choose CRM Software for Your Nonprofit: A Complete Guide. By: Cassandra Steele, online fundraising and digital marketing communications professional.

How to Choose CRM Software for Your Nonprofit: A Complete Guide

Nonprofit CRM software is the key to unlocking your nonprofit’s most important asset: your data. A nonprofit CRM will not only store your data, but allow you to access key features like reports and queries, track donation history, and so much more. How to Write the Perfect Year End Appeal Letter & Email (With Examples) By: Billy Sharma, nonprofit direct marketing consultant, and author.

How to Write the Perfect Year End Appeal Letter & Email (With Examples)

You should send a year-end appeal because your donors are most generous during the end of the year. In fact, nearly one-third of annual giving occurs in December. And 50% of nonprofits receive a majority of their annual donations in the last three months of the year – from October through December Giving Statistics In the USA: The 2018 DMA Response Rate Report indicates that the average direct mail response rates were 9% in 2018, significantly up from 2017, when it was 5.1%. In Canada: According to Good Works: Canadian Direct Mail Benchmark Study 2020, and Stats Canada, direct mail revenues grew in 2019 by more than 5% from the previous year. This indicates that while organizations’ donor lists aren’t experiencing tremendous growth (the data showed an increase of only 0.30%), the donors that do give via mail are giving more money, more often. PayPal Donate Button Vs. Integrated Donation Forms: Which is Better for Your Nonprofit?

If you’re looking for a way to collect donations online for your nonprofit, a PayPal Donate button is a great option if you want a quick fix, but if you want a donation form that matches your website branding and gives donors a better experience, consider integrated donation forms.

PayPal Donate Button Vs. Integrated Donation Forms: Which is Better for Your Nonprofit?

We compare both options based on: Getting Setup, Branding & Customization, Transaction Fees, Receipting, Capturing Donor Data, and Donor Experience to help you make the right decision for your nonprofit: The PayPal Donate button is very easy to set up. According to their website, it will take as little as 15 minutes. How to Create a Donor-Centric Annual Report for Nonprofits: 6 Best Practices. Simki Dutta is a content marketer at Venngage, a free infographic maker and design platform.

How to Create a Donor-Centric Annual Report for Nonprofits: 6 Best Practices

When she’s not working, she can be found refreshing her Twitter feed and binge-watching Netflix shows. Find her on Twitter and LinkedIn. Major Gifts Fundraising: A Complete Guide for Nonprofits - Sumac Non-profit Software. By: Cassandra Steele, online fundraising and digital marketing communications professional. Having a major gifts program is critical for any nonprofits, since a large portion of a nonprofit’s annual revenue usually comes from just a handful of major donors. If you don’t already have a major donor program, or you’re looking to grow your major gift fundraising, this guide is for you. In this Guide, you’ll find tools and strategies for building and growing your major gifts program including: Building Your Case for SupportFinding the Right ProspectsBuilding Your Proposal & Making the AskGetting a Gift Agreement Stewarding & Reporting Back to Donors Renewing the Gift 1. The first step in building your major gifts program is to develop your case for support.

Using Content to Promote Your Nonprofit - Sumac Non-profit Software. By: Ella Patenall – Content Manager for Tech co, a global resource for tech news and reviews. She writes on CRM strategy, email marketing, and content marketing. In her spare time, she writes a music blog and plays guitar in an acoustic duo. Content marketing should be a central part of your overall marketing strategy. It is important as it allows you to share your mission and cause with your audience, demonstrate the good work you are doing, and ultimately, where their money is going or could be going. It also helps your SEO (search engine optimization), which allows people to find your website on Google by typing in key terms relevant to your website. 5 Tips to Get the Most Out of Your Google Ad Grant - Sumac Non-profit Software. By: Cassandra Steele, online fundraising and digital marketing communications professional. The Google Ad Grants program offers nonprofit organizations $10,000 USD in Google search advertising each month.

If you haven’t signed up for Google Ads Grant, you can find everything you need to know here: Google Ad Grants for Nonprofits: Everything You Need to Know If you’re already signed up with the Google Ad Grants program, but you’re not sure how to get the most out of your account, you’re not alone. The majority of nonprofits are not using their Google Ad Grant accounts to their full potential — using just $330 of the $10,000 available.

Home - Sumac Non-profit Software. Why Direct Mail is Your Best Option to Raise Funds Right Now (With Examples) - Sumac Non-profit Software. A recent tweet from fundraiser Denise Casement said: ‘Every Direct Mail campaign we’ve done since March (right thru to yesterday) has been getting Christmas level results.” Direct mail is a great communications tool, particularly for small nonprofit organizations right now. It has the capacity to deliver your message in a way that’s memorable. A recent Direct Marketing Association study noted the average response rates from direct mail is at 4.4%. That’s 37 times higher than the average email marketing rates at 0.12%. Just because we live in a technologically-oriented world doesn’t mean we should be focusing all of our attention on digital.

According to Spectrum Marketing, ignoring direct mail is more difficult than ignoring email. Nonprofit Digital Marketing: How to Create a $150,000 Campaign for $500 - Sumac Non-profit Software. Having a limited digital marketing budget can be a challenge, but it doesn’t mean you can’t do any paid digital advertising. Here are some easy ways you can make the most of a limited budget for digital marketing ads. Canva is one of the most widely used online design tools. It lets you create professional looking ads with little to no design experience, and the basic version is free to use. 6 Ways to Engage Your Mid-level Donors Online - Nonprofit Marketing. By: Cassandra Steele, online fundraising and digital marketing communications professional.