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Connected TV: The New Battle for Your Living Room [INFOGRAPHIC]
After years of false-starts and not-quite-there implementations, it appears that the connected TV revolution is upon us. Finally, consumers will have access to affordable technology that will let them access web content and content from their Macs or PCs from the comfort of the couch, without expensive HTPC setups or complicated software. The battle for the living room is finally here.
1. Social TV Apps That Let You Check In To What You’re Watching [Updated]
These days everything is getting more social. People tweet before taking a shower, post pictures of their lunch to Facebook and share everything from their hopes and aspirations to the gross thing they saw someone do on the bus ride to work. So it only makes sense that more and more people are interesting in sharing what they’re watching on television, and lucky for these people there are a lot of ways to do it.2. How Social Media Affects Content Relevance in Search
Shane Snow is co-founder of Contently.com , an “agile publishing” platform for brands-turned-publishers and freelance journalists. Old school SEO pros cover your ears, or be prepared to adapt your craft: Search engines are changing, and social media is a huge part of that change. Bing , Google , and an increasing swath of nimble little search engines like Blekko and DuckDuckGo are incorporating social data into their results. This is potentially great news for new businesses trying to achieve visibility in search. It’s less great news for sites that rely heavily on link buying (illegal, but hard to catch), producing huge volumes of borderline-useless content (long-tail, content farm approach), or just really old domains (previously an SEO trump card). Both Bing and Google admitted in interviews that their search results are positively affected by social signals, such as tweets, Facebook Likes, and +1s.