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What does it take for a brand to engage with its audience on Twitter? NASA was recently named one of the most engaged brands on Twitter , from among the 100 most followed. I recently caught up with NASA's Social Media Manager John Yembrick and Deputy Social Media Manager Jason Townsend to find out what exactly they are doing to engage their audience, and what other brands can do to reach the same level of engagement.
On Friday Twitter made some design tweaks to Twitter.com, which included the removal of the Favorites and Lists links from the home page. Both of these used to sit in the right sidebar below the data about who you were following and who was following you. Not no more. They’ve been whacked. Fear not – they’ve not been completely erased. You can still access your lists from the menu in your main panel, and all of the sidebar information is now housed on your profile page.
If you still receive e-mail notifications every time a new Twitter user follows you, you might have seen a change in the messages, starting between 10 and 11 am Pacific time today. The new messages do a better job matching Twitter's new corporate color scheme and global approach, while eliminating some joint follower information common in the previous round of notices. This puts more emphasis on the individual and how they describe themselves, and reverses the social endorsement to those you already follow, more than their paying attention to you. Until this morning, new notifications highlighted the user's avatar, biography and simple service usage stats, like total tweets, as well as the following and follower metrics.
There's been some buzz about NYTimes Editor Bill Keller's recent column, in which -- in true curmudgeon fashion -- he posits that Twitter and such are a problem because they are killing deep conversation : As a kind of masochistic experiment, the other day I tweeted "#TwitterMakesYouStupid. Discuss." It produced a few flashes of wit ("Give a little credit to our public schools!"); a couple of earnestly obvious points ("Depends who you follow"); some understandable speculation that my account had been hacked by a troll; a message from my wife ("I don't know if Twitter makes you stupid, but it's making you late for dinner. Come home!")
A 2010 Edison research study showed that 42% of respondents hear about products and services through Twitter. In response to this dynamic businesses are increasingly using Twitter to engage with customers, reach the media directly, and further establish themselves as thought leaders in their industry. You can even use Twitter for lead management or marketing automation . Listen to our free webinar with Laura Fitton, HubSpot's Inbound Marketing Evangelist, as she reveals the basics of Twitter and how you can use the channel for marketing and PR. Laura shares some established Twitter marketing processes, best practices, and examples of successful case studies.
As tornadoes tore through central Alabama in late April, and in the days following, the power company was tweeting updates and reassurances. By Matt Wilson | Posted: May 12, 2011 There was a time—not so long ago, in fact—when the only way people in the middle of a power outage could get news was through the radio. But the advent of smartphones has provided an entirely new avenue, one that communicators at Alabama Power put to use late last month as tornadoes ripped through the state.
– Connie Loizos is a contributor for PE Hub , a Thomson Reuters publication. This article originally appeared here . – Last month, entrepreneur Matt Mireles published a tweet, asking: “Why is TechStars NYC run by a non-entrepreneur?”
Update: That was fast – after a bit of a Twitter outcry, the terms and conditions have been changed (again) to remove the offending paragraph about being barred from selling your own photos to media agencies, although they are still retaining their rights to do the same. They have posted an update on their blog .
TweetDeck , the leading third party Twitter client, has been acquired by Twitter - according to Techcrunch . As of writing, neither Twitter or TweetDeck have confirmed the deal. If it does go through , it will spell the end of TweetDeck's grand plan to become the central hub for social networks .
A full hour before the formal announcement of Bin-Laden’s death, Keith Urbahn posted his speculation on the emergency presidential address. Little did he know that this Tweet would trigger an avalanche of reactions, Retweets and conversations that would beat mainstream media as well as the White House announcement. Keith Urbahn wasn’t the first to speculate Bin Laden’s death, but he was the one who gained the most trust from the network. Why did this happen? Before May 1st, not even the smartest of machine learning algorithms could have predicted Keith Urbahn’s online relevancy score, or his potential to spark an incredibly viral information flow. While politicos “in the know” certainly knew him or of him, his previous interactions and size and nature of his social graph did little to reflect his potential to generate thousands of people’s willingness to trust within a matter of minutes.
There’s been a lot of discussion about what the U.S. military strike on Osama bin Laden’s compound says about the state of the media today , and the latest debate is whether Sohaib Athar — the Pakistani resident who live-tweeted the raid — is a journalist or not. SF Weekly blogger Dan Mitchell is pretty convinced that he is not , but there are some pretty powerful arguments to be made that he is — that Athar represents a new kind of quasi-journalist, or what some call a “citizen journalist.” The bottom line is that journalism as we know it has been unbundled into its component parts, and virtually anyone has the ability to perform some or all of those functions now. We are still grappling with what that means, but it’s happening. Mitchell seems particularly incensed that Steve Myers from the Poynter Institute refers to Athar — a computer programmer living in Abbottabad, whose Twitter handle is @ReallyVirtual — as a citizen journalist.
Mike Brown, the former Facebook corporate development executive who was dismissed for buying its stock on secondary markets, has taken a similar job at Twitter. Brown, who had helped negotiate many of Facebook’s so-called “ talent acquisitions ” is to be Twitter’s director of corporate development and will report to Kevin Thau, VP of business development. He starts today, Twitter confirmed. While the issue of insider trading of private companies is a sensitive one, Twitter was apparently able to see Brown’s side of the story.
Let’s be honest about Twitter. The bad press isn’t just bad press. Loyal Twitter users have grown accustomed to buggy features, promises unfulfilled, a rise in noise, and a decline in innovation. If you don’t already use Twitter, there’s no reason to start. Twitter is stuck.
When you’re scheduled to speak at an event like Ignite, WordCamp, BarCamp, or more general audience public speaking events, you need to do your homework. The best speakers make it look conversational and easy and you can do that too if you’re willing to follow some very easy steps. Take a Deep Breath and Do You You don’t have to know everything and you don’t have to be “better” than anyone else. You need to know your subject matter and then relax and let it flow. There’s a reason why you were asked to speak – somebody thought you would be good to hear.