Kotex Campaign Uses Pinterest To Send Women Custom Goodie Bags. Israeli advertising agency, Smoyz, has created a clever and creative campaign for Kotex through the use of Pinterest.
The firm targeted 50 influential Pinterest users, understanding what they pinned as interesting to them. Then the agency created customized gift boxes filled with goodies and new Kotex designs that related to their interests and delivered them straight to the women’s doors. According to the campaign video Smoyz produced, the campaign was a tremendous success as the women shared details of their gifts to their Pinterest followers, resulting in almost 700,000 total impressions. How Mobile Video App Socialcam Used Facebook To Explode To 75 Million Users In 15 Months. Michael Seibel Michael Seibel cofounded Socialcam.
Socialcam is a mobile video app that lets users make and share quick films. It launched 15 months ago and received 1 million downloads in its first six months. Now Socialcam has about 8 million daily active users—more than 8X the size of its closest competitor, Viddy, which raised a round of financing at a $300 million+ valuation. Between its website and its app, more than 75 million people use Socialcam. Columbus, Ohio Account Manager Job at Geben Communication - Ragan Communications. The Stories I’m Looking (and Not Looking) to Write. Even more than a journalist, I consider myself a storyteller.
My mission at Mashable is to tell stories about how technology and digital are changing our world and to shine a light on the people that are shaping the future of our society. The problem is that there are so many stories; I can’t tell even a fraction of them. I hear about hundreds of ideas, startups and successes every single day, but I only can write and edit a few of them. Plus the stories I choose to tell today are dramatically different than the stories I told when I first started writing for Mashable.
So how do I choose a story from the pile? (btw, I’m framing these points in terms of story structure. Context: I will always cover the big stories — perhaps Facebook launches a new social graph or Google launches its own social network. I want to be clear: me not telling your story doesn’t mean that your story wasn’t worthy. Qantas Makes A Complete Hash Of Social Media Tweet Campaign. Just when I thought things couldn’t get any worse for Qantas.
Their brand took a further nose dive today (excuse the pun). They had a go at relaunching their battered reputation though starting a competition on Twitter on the day after their negotiations broke down with their airline pilots. Really bad timing. Rather than a positive media coverage the coverage was almost completely negative. (Read a report here from The Age and from The Herald Sun here). Adobe Communication - Matt Legend Gemmell. Adobe announced today that they won’t be making any more versions of Flash Player for mobile devices, but as usual for large companies, you have to work hard to decipher what they’ve said.
Confusing, marketing-voiced corporate communication is a terrible problem in this industry, and it’s damaging to the companies themselves. Blogger Outreach Pitching Tips from #pr20chat! - storify.com. Trade, Not Aid. Tragedies happen around the world every day.
And with the improvements in technology, and especially social media, cries of help can be heard from far across the oceans. Why Politicos And Corporate Communications Make Bad Bedfellows. Mainstream media, the tech trades, and the blogosphere are agog covering the story of Burson-Marsteller's (BM) clandestine anti-Google media pitches on behalf of undisclosed client Facebook, but I'm guessing BM's John Mercurio still doesn't get the fuss.
5 Measurement Resources +BlogWorld Panel Seeks Your Input. Sleazy PR Firm Throws Scummy Facebook Under The Sordid Bus. It’s pretty rare for a story to be one part sad, one part fascinating, and twenty parts sleazy.
Luckily, Facebook and Burson-Marsteller have just handed exactly that to us on a silver platter. As you’ve undoubtedly seen by now, last night The Daily Beast’s Dan Lyons’ broke the story wide open about how the social network hired the PR firm to plant negative stories about rival Google in the press. As Mike wrote last night, it’s “not just offensive, dishonest and cowardly. Burson-Marsteller says it shouldn't have pitched negative Google stories secretly for Facebook. Burson-Marsteller said that it shouldn't have accepted Facebook's request to secretly pitch journalists negative stories about Google Social Circle.
The public relations firm, which on Wednesday was honored as the North American Agency of the Year at the SABRE Awards, issued its statement Thursday after the news broke about the Facebook job and Facebook admitted to hiring Burson-Marsteller. The PR firm has 68 offices and 70 affiliate offices in 96 countries. Google deflects PR firm's attack of Gmail privacy. By Byron Acohido and Jon Swartz, USA TODAY Updated 5/10/2011 2:14 PM | It's not as if Google lacks privacy controversies to quell.
By Paul Sakuma, AP file. The Story So Far: Will Sponsored Content and Creative Ads Save Digital Journalism? - Nathaniel Parish Flannery - Governance Perspective. Posterous learns a hard lesson in why businesses must keep customers informed. I'm a big fan of Posterous, the US-based blog service. The company allows users to create eye-catching blogs which can be updated with a single email.