Big Networks Drive More Traffic, Niche Networks Drive Higher ROI. Sometimes calculating a tangible return for social media investment isn’t as simple as it seems, especially when analyzing the return across different media channels.
A report from Addshoppers provides insight into how ROI can vary greatly across different social networks, which sites generate most revenue per share and which drive the most traffic. When it comes to the question of the effectiveness of social media marketing, it does provide an increase in order value compared with other methods. Users who come from social networks, as well as those who share, had an average order value of $126.12, compared with non-social users, who spent $116.55 on average: That’s a difference of 8.2 percent.
On average, a share itself is worth $2.56, but the rates vary widely across industries and social networks. Email generated the greatest value in 2014, with shares worth $12.41. Still, smaller social networks are better when it comes to niche marketing. Pew report: Instagram use growing quickly, Facebook stagnant. Pew report: Instagram use growing quickly, Facebook stagnant According to the Pew Research Center’s 2014 social media report, there has been no growth from 2013 in Facebook usage among U.S. adults polled, while Instagram has risen considerably.
Pew surveyed 1,597 U.S. adults who use the Internet, finding that 71 percent of them used Facebook — the same percentage reported last year. Meanwhile, Instagram grew from 17 percent last year to 26 percent in 2014. Study: Clickthrough rate continues to rise as reach drops on Facebook. Study: Clickthrough rate continues to rise as reach drops on Facebook Pages’ posts reach a smaller amount of their Facebook fanbase, but those who do see posts are engaging more and clicking on posts — according to a study by Komfo.
The study took into account 8,000 brand pages internationally from August 2013 to August 2014, finding that overall clickthrough rate is up 48 percent year-over-year, but fan penetration is down 55 percent year-over-year. Komfo notes that in August 2013, the brand pages monitored were reaching 25.2 of their audience. That was cut to 14.53 percent in November, and now sits at 11.34 percent. 6 reasons why you still need to acquire new Facebook fans. Facebook has recently prohibited ”like-gating.”
Like-gating was the practice of forcing users to become Facebook fans of a brand before they could access its content or participate in a contest. A lot of marketing blogs have commented on this, talking about the demise of Facebook marketing or alternatively the sudden pointlessness of having/getting fans. But this “news” is just one of the many tidbits buried near the end of an article posted on Facebook’s developers blog. These days, any serious marketer would agree that were a brand to release a Facebook-connected experience, it should be mobile-friendly, if not mobile-first, given the extent of mobile usage.
And since mobile like-gating has always been tricky to implement, and above all purely and simply prohibited since this past May, the recent discussions about the end of like-gating are actually irrelevant! Facebook Posts Can Haunt You: Discoverability in Litigation - Eric Sinrod. FindLaw columnist Eric Sinrod writes regularly in this section on legal developments surrounding technology and the internet.
Is it possible that information and photos placed on Facebook pages could come back to haunt parties in litigation? Yes. Will that always be the case? No. Should people nevertheless be careful about what they post? News Feed algorithm tweak: Status updates from pages moving down. News Feed algorithm tweak: Status updates from pages moving down Facebook announced Tuesday another change to its News Feed algorithm, this time involving status updates.
Some page admins last year found that plain-text status updates (or status updates including a link) were doing well in terms of reach. Want a bunch of cheap Facebook fans? Don't make this mistake. 6 cent cost per click. 1,476 fans for only $210.
That’s only 14 cents a fan. But look at the targeting. They’re buying traffic from India, Pakistan, Mexico, Thailand, and all sorts of places. Study: Pages that showed organic reach growth in December also used advertising. After several admins reported a large decrease in organic reach for many Facebook pages, a new study of 1,000 pages by social media analytics tool Locowise shows that on the average, organic reach went up by 6 percent in December (compared to the previous month).
But in terms of gross numbers, only 38 percent of the pages reported an increase in organic reach in December. Locowise founder Ian Mullane said the pages were randomly selected, with fanbases as small as 257 fans and the largest at more than 50 million fans, and including the verticals of consumer packaged goods, car manufacturers, sports and music personalities, B2B, B2C and small businesses. However, the use of paid reach rose in December, with 25 percent more pages choosing to advertise posts. Of the 1,000 pages tracked, 41 percent used some kind of paid media in December. Viral reach was down 3 percent in December. 53 percent of the pages showing increases in organic reach also boosted some posts.
The Facebook Bootcamp for Non-Profits: A 30-Day Course to Grow Your Fanbase and Get More People Talking About You. Citing user experience concerns, Facebook reportedly delays video ads indefinitely. It’s no secret that Facebook is planning to add auto-play video ads to the News Feed at some point.
However, as the company tries to find the balance between profit and user experience, this ad product keeps getting delayed. Now it is being delayed indefinitely, according to AdAge. The company is concerned that the user backlash would be too severe, especially if Facebook had the audio playing automatically along with the video. Facebook was hoping to launch video ads in News Feed by October, but sources told AdAge that the social network has delayed this controversial ad unit once again, not giving a target date. [contextly_sidebar id="33fdbe50802437e602b8ecf7ad00059c"]Because of the users’ overwhelming negative reaction to this potential feature, one advertiser told AdAge that his company is scared to be among the first group to be associated with video ads:
Facebook Reveals 78% Of US Users Are Mobile As It Starts Sharing User Counts By Country. A new level of transparency from Facebook will help the world see whether its mobile growth is entirely propped up by international users that don’t earn the company as much money.
Today Facebook announced it will start sharing country-by-country web and mobile monthly and daily user counts. Facebook’s 101 million US daily mobile users make up a whopping 78% of its 128 million daily US users. Facebook launches photo comments for pages. Facebook Scraps 20 Percent Text Rule On Pages’ Cover Images. The surprising reason why Coca-Cola is not the No. 1 brand on Facebook. Being Liberal has 600,000 fans on Facebook. Coca-Cola has 65 million fans — a following 100 times bigger. Coke has an astronomical annual ad budget and marketing machine. Being Liberal is just one guy posting content — zero ad budget. But one of these pages has 800,000 active users. And the other has more than 900,000 active users. So the question is why does the No. 1 brand in the real world not have similar brand power on Facebook? Even Pepsi has 14 million active users — 17 times bigger.
‘Watched’ and ‘want to watch’ buttons come to Facebook’s Sponsored Stories. Updated: ‘Watched’ and ‘want to watch’ buttons come temporarily to Facebook’s Sponsored Stories [Update 4/24/13: We've learned that the addition of "watched" and "want to watch" buttons on Page Like Sponsored Stories, as seen in the image to the right, was a temporary bug and this ad type will not have these buttons going forward. Facebook says advertisers were not charged for these clicks. We've removed parts of this report to reflect our new information.] With the launch of the new Timeline sections, Facebook users have new options to engage with paid and organic stories about movies, TV shows, books and music in more authentic and structured ways, including being able to indicate that they “want to watch” a film. However, there are still limits to which actions advertisers can pay to promote and the data they receive about these new engagement types.
Facebook tests ‘boost’ and ‘advertise’ buttons instead of ‘promote’ Facebook tests ‘boost’ and ‘advertise’ buttons instead of ‘promote’ Facebook is testing new language to encourage page owners to buy Promoted Posts. Instead of “promote,” some users are seeing a “boost post” or “advertise post” button on their page content. This seems to be purely a language change. No functionality is different. Facebook could be testing other versions of the button, but so far we’ve only seen “boost,” “advertise” and “promote.” Promoted Posts are page posts that get additional paid reach in News Feed among fans and friends of fans as a result of using a button on the page. Another difference between Promoted Posts and Page Post Ads is that Promoted Posts are only shown to a page’s existing fans, with an option to reach friends of fans as well.
Promoted Posts are shown exclusively in News Feed, both on desktop and mobile. Facebook to roll out threaded, ranked comments for pages and public figures. Facebook to roll out threaded, ranked comments for pages and public figures Facebook will further roll out a commenting system that it has been testing, which includes threaded conversations and a ranking algorithm meant to put the most relevant and high quality comments first, a spokesperson tells us.
The new comments for pages and users who have enabled “follow,” have been in testing since November, and starting next week will be available on an opt-in basis for all accounts with more than 10,000 fans or followers. Key features of the new comments are the option to reply to a specific comment and a ranking system that takes into account positive signals, such as likes and comments; negative signals, such as not getting much engagement; and connections, meaning the ranking is personalized for each user so that, for example, comments from people they might know appear first. The new comments are not yet available for mobile or via the API. Facebook Hits 15 Million SMB Pages. Posted by Shelly Kramer on March 18, 2013 · 9 Comments Whether you love or loathe Facebook, there’s no denying the site is a powerful marketing tool for small businesses.
Need proof? Consider a recent milestone when Facebook hit 15 million SMB pages, a 2 million page increase since the end of 2012. 5 Key Tips for Facebook Page Marketers. Facebook starts to roll out Pages Manager app for Android. Facebook starts to roll out Pages Manager app for Android Facebook released an Android version of its standalone page management application on Thursday for users in Canada, Australia and New Zealand, according to a company spokesperson. Pages Manager gives page owners access to page notifications and insights on the go, and allows them to make posts, respond to comments and reply to direct messages.
Although the app may be visible in the Google Play store, it is not available for U.S. or U.K. users yet. Facebook tells us this is coming soon. This week’s release comes nearly eight months after the app debuted on iOS. We haven’t gotten a hands-on with the Android app yet, but based on screenshots in Google Play, it seems mostly similar to the iOS version. Last month, Facebook announced that more than 3 million page owners were using the mobile admin app each month on iOS. Thanks to Aidis Dalikas for the tip. A Properly Developed Fan Page. The key feature that neither Google+ or Facebook really addresses. So like many of you, I finally got a Google+ invite, and plan on kicking the tires a bit over the next few days. But as I was quickly scanning the features, and reading great previews like this one, I was looking for a specific feature. I want the ability to follow content in addition to following people.
AF EXPO: How The NHL Scored 2.2M Facebook Fans. Study: One Facebook fan equals 20 extra website visits. Facebook Courts Netflix But Wants Open Relationship. The 5 Key Tools for Effective Facebook Marketing. How Facebook Uses Surveys to Improve their Mobile Site. Facebook Enhances Comment and Likes In Facebook Page Photos – The Nonprofit Facebook Guy. BandRx: A Free Page Management App for Musicians That Matches Facebook’s Design.
Wordpress Challenges the Facebook Comments Box by Adding Facebook, Twitter Logins to its Comments Widget. Facebook Users Can Now Edit Their Comments Within a Few Seconds of Posting. Social Media Video: Add Facebook Like Box to Your Website. Facebook Listens. RSS Added Back to Pages. Will Twitter be next? AllFacebook Stats - Track and compare Facebook pages. Facebook Success Beyond the 'Like' Why I Don't Like Your Brand on Facebook Brian Solis. Many Fortune 50 Facebook Pages Unfortunately Neglected. U.S. Facebook Usage Reached 53 Million Minutes in March 2011. Facebook adds Page notification dashboard for admins (video) – The Nonprofit Facebook Guy.
Congressmen Press Facebook On Privacy (Again) - Digits.
Syria Is Torturing Activists For Access To Their Facebook Pages. Four Things You Must Know About Tagging in Facebook. Here's Why My Friends Keep Quitting Their Facebook Jobs. KacyTheDude (Kacy Maxwell) Has Facebook Become The Master Key To Unlocking The Web? Making sense of Facebook Page’s Daily Active Users – Social media marketing for small non-profits. Facebook to Buy Skype? [REPORT] Nicky Kriel » Blog Archive » 3 Great Reasons to post manually on Facebook. Facebook To Help Users Burned By Profile To Page Migration. Facebook Now Allows You To Tag Pages In Photos. NEWS FLASH: The End Is Near For Old Facebook Groups. Page Admins Can Target Individual Wall Posts. Page Building Tools Are Week’s Fastest Growing Apps. HUGE: Facebook Reins In Contest Guidelines. The Job Post: Make The World A Better Place By Using Facebook All Day Long. Facebook Finally Launches Improved Photo Tagging. Facebook Ads Get 20 Times More Clicks In Context.
Facebook Statistics, Stats & Facts For 2011 Facebook Gives Your Customers a Better Way to Share » Constant Commentary – A Constant Contact Blog. Would a Facebook Buy Button Be Successful? I Think So. Report: Facebook Grew Only 1.7 Percent in May, Dragged Down By Losses in Oldest Markets – AllThingsD. Facebook’s Social Widgetization Of The Web, In A Sweet, Sweet Infographic. Study: FB ‘Likes’ Driving Buzz for Local Biz. Facebook's North American Users Drop Off. Is Facebook Your Achilles Heel? « Company K Media. No, Facebook Doesn’t ‘Own’ Your Private Photos. Facebook Statistics, Application Statistics, Page Statistics.
You Can Now Convert Your Facebook Profile to a Facebook Page. Naming your Facebook page. Facebook & E-Commerce: Forrester Gets It Wrong? Facebook: Offering Credits To Users Who Watch Video Ads. Facebook Says It May Be Allowing 'Too Much' Free Speech In Some Nations.