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FindLaw columnist Eric Sinrod writes regularly in this section on legal developments surrounding technology and the internet. Is it possible that information and photos placed on Facebook pages could come back to haunt parties in litigation? Yes. Will that always be the case? No. Should people nevertheless be careful about what they post?
With the launch of the new Timeline sections , Facebook users have new options to engage with paid and organic stories about movies, TV shows, books and music in more authentic and structured ways, including being able to indicate that they “want to watch” a film. However, there are still limits to which actions advertisers can pay to promote and the data they receive about these new engagement types.
Facebook is testing new language to encourage page owners to buy Promoted Posts. Instead of “promote,” some users are seeing a “boost post” or “advertise post” button on their page content. This seems to be purely a language change.
Facebook will further roll out a commenting system that it has been testing, which includes threaded conversations and a ranking algorithm meant to put the most relevant and high quality comments first, a spokesperson tells us.
Posted by Shelly Kramer on March 18, 2013 · 5 Comments
Let’s keep it simple… There are 5 things you should be doing on your Facebook Page to help ensure you grow your fan count, engage your fan base, and ensure that those fans see your posts in their Facebook News Feed.
Facebook released an Android version of its standalone page management application on Thursday for users in Canada, Australia and New Zealand, according to a company spokesperson. Pages Manager gives page owners access to page notifications and insights on the go, and allows them to make posts, respond to comments and reply to direct messages. Although the app may be visible in the Google Play store , it is not available for U.S. or U.K. users yet. Facebook tells us this is coming soon.
So like many of you, I finally got a Google+ invite, and plan on kicking the tires a bit over the next few days. But as I was quickly scanning the features, and reading great previews like this one , I was looking for a specific feature. I want the ability to follow content in addition to following people. Let me give you an example (because I can already tell I’m not doing a good job of explaining myself). We all have our networks on Facebook and Twitter.
National Hockey League Fans are younger, more affluent, and more tech savvy than those of the other major sports leagues, but the NHL’s Facebook page didn’t reflect those stunning demographics until Perry Cooper took charge. The NHL’s senior vice president of digital media told the audience at our AF Expo conference how he transformed the league’s Facebook page into a medium for activating hockey fans. He added a calendar of events to the page, then added teasers to editorial content on NHL.com, including both text and video content, along with the development of localized communities based on different team affinities. These efforts helped the NHL grow its Facebook fans by more than 250 percent, to surpass 2.2 million in number. More detailed metrics regarding the league’s social media successes appear in the set of infographics below (note that UV stands for unique visitors). Readers, which teams do you follow via social media?
Social media marketers love Facebook fans. But exactly how valuable is a “like?” Experian Hitwise has an educated guess, backed by some solid research: “For retailers, each new fan acquired on Facebook is worth 20 additional visits to your website over the course of a year.” This number is hardly arbitrary. Here’s how they did it:
Late last year, Microsoft (NSDQ: MSFT) began integrating its search results with Facebook-showing Bing searchers which results their friends “liked” on Facebook, for example. Today Microsoft has made a big expansion to that system, and is even using Facebook results to bump up links your friends like, which might otherwise have been buried deep in the search results. Overall, Microsoft is making a big bet that Facebook data will help give it an edge over Google (NSDQ: GOOG), which remains, of course, the most popular search engine. The changes to Bing come at a strange time in the history of social searching. Just last week, Facebook got busted planting a story that slammed Google’s social search options as having privacy problems.
If Facebook had its way, its 700 million users would never leave the site. Its recent discussions with entertainment giants might help the social-media behemoth get closer to that goal. Facebook CEO Mark Zuckerberg said during a presentation at the eG8 technology conference in France this week that the company was looking for ways to incorporate more video and music directly on the site, The New York Times reports.
Last month, Paul Ceglia’s lawsuit saying he owns half of Facebook got the attention of the national and international press, mainly because the suit includes several alleged email exchanges between Facebook founder Mark Zuckerberg and Ceglia. Facebook offered its response to the suit today in court, repeating its contention that the whole thing is a fraud by Ceglia, who is described in the new filing as “an inveterate scam artist whose misconduct extends across decades and borders.” Ceglia’s complaint “is based upon a doctored contract and fabricated evidence,” Facebook lawyers contend.
BandRx is the latest tool to emerge in the musician Facebook Page management space. Utilizing a modular design, BandRx gives bands flexibility in terms of functionality while retaining Facebook’s design principles. The small company saw leading musician Page management tools from RootMusic and Reverbnation pushing Pages to look more like MySpace and wanted to build a product with a white and blue style that better matched Facebook. In response to the decline of MySpace, the former home of band profiles on the internet, several developers have begun competing to host musicians as they migrate to Facebook.
WordPress just announced that it has added WordPress.com, Twitter and Facebook login options to its own comments widget. Users can also be logged into multiple different accounts at once, making it easy to use different identities to comment depending on where they want their comments syndicated. The addition of Facebook login to the WordPress comments widget could decrease demand for Facebook’s own Comments Box social plugin, which only supports less popular logins such as Yahoo! and AOL, and lacks support for Twitter or WordPress.com. Facebook launched the revamped version of the Comments Box plugin in March.
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