Joe Waters sur Twitter : "Chipotle's Boorito #Halloween Fundraiser 2014 - YouTube #causemarketing... Chipotle's Boorito Halloween Fundraiser 2014. How We Can Make a $358 Million Success Story Even Better. Photo via 401(k) 2013.
TOMs' New Marketplace Offers Consumers Another Way to Give Back. Holiday Promotions. CompanyOur ApproachServicesAbout Cause MarketingClientsContactBlog Cause Marketing FOCUS > You're busy.
Our blog, Cause Marketing FOCUS, helps you cut through the rhetoric and focus on the practical tips and ideas that can fuel your growth. Welcome! Holiday Cause Marketing Brings Cheers, Jeers Posted by: Joe Waters on 12/26/2012. 10 Brands Leading the Way in Sandy Relief Efforts. As residents and business owners assess the damage caused by Hurricane Sandy, there’s a realization setting in that it will take plenty of time for things to return to normal.
With relief efforts under way, many corporations are stepping up and using their brand power to help assist those affected by the storm. We’ve compiled this alphabetical list of 10 organizations that are rising to the occasion. Bank of America: The Bank of America Charitable Foundation will donate $1 million to support relief efforts, including $500,000 to the American Red Cross Hurricane 2012 fund. As relief efforts evolve in the coming weeks, the remaining $500,000 will be directed to national, regional and local nonprofits to support long-term recovery needs. Breast Cancer Awareness Month NFL Campaign Gives Just 5% To Charity. They’re big and burly and knock people down to the ground for a living.
But during October, NFL players flaunt their feminine sides by sporting pink equipment that they also sell to raise funds for breast cancer charities. A whole whopping 5 percent from each purchase gets donated. Throughout Breast Cancer Awareness Month, the NFL auctions off sweaty girly-hued gear worn during games and also offers fans loads of unworn jerseys and such to buy online. New Coke vending machines accept charity donations. Raise Our Flag - Donate to Support Team USA in the 2012 Olympics. Coneinc. When it comes to CSR, purpose begins the journey – but return is the destination.
Prove Your Purpose is your source for need-to-know CSR news and insights, driving strategy beyond purpose to deliver tangible results. The Cause Marketing Forum celebrated its 10th anniversary this week, as more than 500 corporate, nonprofit and agency practitioners came together in Chicago to share insights and best practices. Agenda – Share. Like. Buy. Marketing + Millennials. Want to be More Successful? Stop Focusing on Cause Marketing. Sustainable Brands Conference: a message from the attendees. A simple URL shortener. Top 10 Cause Marketing Campaigns of 2010? 2010 was a big year for cause marketing.
More and more campaigns are springing up with new ideas for engaging participants and facilitating change. Which campaigns piqued your interest this past year? Ad Age compiled a list of their top ten favorites. Breast Cancer Awareness Month (October) Advocates have done a fantastic job of pushing breast cancer awareness and support to the top of the growing heap of causes. Not many people fail to immediately connect throngs of walkers dressed in signature pink with breast cancer events. Snickers, Twix Launch Consumer Promotions - Candy & Snacks. NEW YORK -- For the third year in a row, the Snickers brand is joining forces with Feeding America to "Bar Hunger" -- a cause-related campaign to help the one in six Americans struggling with hunger.
Snickers established a set donation of 2.5 million meals to Feeding America. To engage consumers in the campaign and increase the commitment to up to 3.5 million total meals, Snickers will donate an additional two meals to Feeding America – up to a maximum of 1 million meals – for every UPC code entered online at www.snickers.com or via text message to 45495. Specially marked packaging will be on shelves May through October. Consumers also can go online to Snicker’s website and Facebook page (www.facebook.com/snickers) to learn more. To support the campaign and create favorable brand differentiation through cause-related marketing, Snickers will implement a fully integrated communications campaign to educate consumers about hunger and show the brand’s commitment to the cause. The Laughing Cow Does Cause Marketing, Building Email Lists, & Social Media in One Great Promotion. I was watching TV the other day (as I do) and saw this great commercial for The Laughing Cow cheese.
First of all, I eat the stuff. It’s a great low calorie snack. Love that. But this commercial had a twist: for each Laughing Cow or Babybel cheese wheel you buy, you can go to their site, input the UPC code, and they’ll donate $1 for each to the Life Well Laughed project. They’re trying to get to $500,000 for the donations, but reading between the lines, they’re trying to sell 500,000 items. I thought it was a clever idea so I had to try it out. I went to the Laughing Cow site and their offer was pretty prominent, front and center. I clicked through to input my UPC code and there was a nice explanation of what they’re trying to do, along with a counter of how much they’ve received so far. I entered the UPC code on the back of the packaging and got the following screen. Great idea for building an email list. After I donated, I got the following screen thanking me.
Cause marketing for nonprofits. Nonprofit Uses QR Code, Quora to Make Cause Marketing More Transparent. KFC's Misguided Attempt At Eco-Friendly Change. When a fast-food chain like KFC says that it is opening an eco-friendly restaurant, our ears perk up.
Is the fried chicken vendor offering pesticide-free salads along with hormone antibiotic*-free chicken? Perhaps it's silly to assume that a food company would work first on making its food supply more "eco-friendly. " Instead, KFC is opening a store in Indianapolis that will feature waste recycling, reduced use of foam, LED lighting, locally sourced building materials, and parking preference for hybrid vehicles. These are positive developments; any time a large chain starts experimenting with LEED certified buildings, the planet benefits. But some of these things should have been implemented long ago. This is not an impossible demand. So yes, it makes sense to test out LEED buildings, if for no other reason than that they will save on energy costs. *Correction: You can't buy chicken in America that isn't hormone free. [Photo by Mike Saechang]
Cause Marketing, Selfishness Drive Consumer Giving. AOL365 - Cause Marketing Forum.