Mixing Business and Pleasure: Managing Your Personal Brand in Socia... 10 Tips for Brands on Google+ (and a list of brands on +) - Jon Burg's Future Visions. UPDATE: Google has announced that a dedicated, richer business offering will be coming later this year.
In the interim, all non-real person accounts will be removed. A number of brands have begun to experiment with Google+. Early adopters are trying various tactics, some smart, some spammy. In the limited time that I have spent with brands and celebrities (who are kind of like brands) I have noticed a few common areas where they could use some optimization. Please find my early recommendations below. Brands in Google Plus. Google+ has captured the imagination of marketers.
So much imagination that Google responded early saying Plus for Businesses is on the way: "Right now we're very much focused on optimizing for the consumer experience, but we have a great team of engineers building a similarly optimized business experience for Google+," said +Christian Oestlien in his post. Businesses will get richer profiles and analytics. Some might experiment with Hangouts, within its limitations.