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In design, visual weight is the notion that design elements have varied weights; that is, some objects, even on a two-dimensional medium, can appear to be heavier than others. Visual weight is a powerful concept that allows us to create visual hierarchy, symmetry, balance, and harmony in designs. When applied strategically, the concept of visual weight can help us guide the viewer’s attention to the places we want in a design.

http://sixrevisions.com/graphics-design/visual-weight-designs/

Working with Visual Weight in Your Designs

It’s probably the least glamourous part of web design, but information design is by no means the least important.

9 Information Design Tips to Make You a Better Web Designer

Good design isn’t just about good looks, and nowhere is this truer than in web design. In fact it makes sense to think of web design as being made up of three major non-technical components: aesthetic design, information design and interface design.

The 3 Components of Good Web Design

As important as information and interface design are, it’s the satisfied feeling of designing something that just plain looks awesome that keeps us going during those times when the creative well is dry, when you’ve stared at a blank canvas for hours, when you’ve saved a hundred attempt.psd’s, and when you’re fed up of design. It’s because you know that when you have that finished, polished, veritable work of art up on your screen, and you’ve switched Photoshop into full screen mode and you’re looking at it from different angles around the room, and you’re basking in the glory of your perfectly positioned pixels, you just know that this is the greatest profession in the world! 1 – Don’t be Satisfied with 1 Iteration