Customer Journeys and Customer Lifecycles. 25 December 2013 by Lavrans Løvlie Lately, a series of our clients have asked me about the difference between Customer Lifecycles and Customer Journeys.
What are they, and what are they useful for? In simple terms, Customer Lifecycles are analysis tools to understand how customers experience an organisation. Customer Journeys are design tools for crafting better customer engagement. Customer Lifecycles enable organisations to see how the customer base experiences their industry, business and propositions. Lifecycles: see your business though customer’s eyes One of our customers told us “Our organisation is so complex that only customers see the whole picture”. Simply understanding the business like customers do can bring tremendous value to organisations. Lifecycles: understand behaviours and business potential The power of customer lifecycles appears in a detailed understanding of what influences customers’ behaviour and decisions.
They should be placed at the very bottom of the project and contain all relevant information that your subscribers might need. Additionaly you can use footers to impress, draw attention or display information that subscribers expect. Present something extra! Don’t make the mistake of thinking that anything at the bottom of the page can’t be that important! Too many people, even designers, still think this way. 12 Critical Elements Every Website Homepage Must Have. Aawards. Agile Scenarios and Storyboards. User stories are great at capturing product functionality.
Nielsen Norman Group Research Report. A good intranet portal provides easy access to all enterprise information, resources and tools.
Intranet portals can also effectively consolidate applications, connect information, drive governance, change communication, and reduce fragmentation. Keep Marketing Simple - Lighthouse Marketing. Keep Marketing Simple - Lighthouse Marketing. Minimum Viable Personality. Why Product Thinking is the next big thing in UX Design. Uncover the jobs the product is hired for A product has a core user experience, which is basically the reason the product exists.
It fulfills a need or solves a problem people have. By that, it becomes meaningful and provides a certain value. If the problem is non-existant, or the solution doesn’t fit to the problem, the product becomes meaningless and people won’t use the product; which in turn leads to the downfall of the product. Wrong solutions can be fixed, but non-existant problems aren’t adjustable at all. Showcase of Interesting Navigation Designs. Advertisement Everyone is always looking for interesting and effective ways to organize their website and allow users to move about and find things.
But there’s a fine line between unexpected and unusable. Three points to consider in any navigation scheme are consistency, user expectations and contextual clues. 10 Tips for Writing Good User Stories. The Anatomy Of A Perfect Landing Page. Research Administration Performance Improvement And Development. Discovery : UX Apprentice. Research Adam hired me to design his iPad application.
I initially met with him and his investors at the restaurant to determine the scope of the project and the objectives: reduce the wait time for customers to place an order increase customer spending by encouraging multiple courses create a unique dining experience I noticed that there was a disconnect between Adam’s vision and the stakeholders’. Adam wanted to create the coolest experience ever, with all the bells and whistles, while the investors envisioned launching a minimum viable product, then adding incremental improvements. The burden was on my team to find out what the customers would consider a “viable” menu system. Quick & Dirty Research Adam and his team provided us with the current analytics: average spend, dining time, size of parties. Leveraging Psychology in marketing.
Upcoming trends in UX and design - Webcredible blog. At the start of the new year some of our clients approach us and ask what new UX and design trends they need to be aware of.
To help them out I try to keep my ear to the ground and talk with my colleagues. So here they are, the things I think are going to take off in digital this year. Storytelling Specifically in the form of single-page sites with parallax scrolling. The New York Times started this trend back in 2012 with its launch of Snowfall. Split page layouts With the above in mind, I think the use of split pages to tell two halves of a story or show different products will become much more popular.
5 user experience guidelines for ecommerce - Webcredible blog. In my time at Webcredible I’ve been involved in a lot of user testing for ecommerce clients.
It always strikes me just how many things you need to consider and optimise to provide the best possible user experience. The following UX tips should provide a starting point so you can improve conversion rates and make your website easier to use. 1. Photography To state the obvious, people can’t touch, feel, or try on products when they buy online. Have a variety of shots – close ups, angles, any special details or aspects (NET-A-PORTER’s photography is a good example to follow). 2.