Revenue per Visitor Up 30% - Prodigal Solutions. Revenue per Visitor Increased Over 30% The Site: Dolls Kill is an online retailer of women’s clothes.
They have built an incredible site and brand by focusing on a specific niche. With very little marketing, they have attracted over 260,000 Facebook followers in just a couple years. They obviously have an amazing site with solid conversion rates. Identifying Areas to Test: We do not just test random things like colors of buttons or trust badges. What are bottlenecks? A Bottleneck Discovered at Dolls Kill: When analyzing dolls kill, we noticed the bounce rate was higher than we thought it should be for landing page visitors to the product pages.
Here is the original product page… Our Solution: To fix this bottleneck, we needed to find a way to get visitors to engage in the product pages even if the main product on that page does not interest them. We designed a mockup and presented it to Dolls Kill. Dolls Kill has an amazing design team and they are very particular. Our First Split Test. The Beginner's Guide to Conversion Rate Optimization. Download Guide: Drive Conversions: Share Guide: “One accurate measurement is worth more than a thousand expert opinions” – Admiral Grace Hopper The Beginner’s Guide to Conversion Rate Optimization (CRO) is an in-depth tutorial designed to help you convert more passive website visitors into active users that engage with your content or purchase your products.
This guide will walk you through the basics of CRO—from why it matters in the first place to how you can go about building your own testing and optimization plan. This is a guide to help you map your way through the common CRO pitfalls and misconceptions by starting from the ground up—making insight-driven changes and then testing them for efficacy every step of the way.
First, a quick definition… CRO is the method of using analytics and user feedback to improve the performance of your website. At its most fundamental, CRO means figuring out what users are looking for when they arrive at your site and then giving that to them. Intro Notes. Conversion Rate Optimization. 100 Conversion Optimization Case Studies. If you’re a marketer, you’re undoubtedly looking for techniques to optimize your website for better conversions.
Fellow marketers have released tactics that worked from them. In this post, I’ve curated some of these. They’ve come from multiple sources and been placed in one post. I present to you 100 conversion optimization case studies! 1. Overview and Results Achieved: CloudSponge had an outdated website design: This is the redesign: The new design achieved a 33% conversion increase. Key Findings: -You can see the difference between the two designs. If your website looks like the original CloudSponge, get a new design. Source: 2. L’Axelle wanted to get more people to click on their add to cart button. This was the test: L’Axelle describes the original copy as being comfort oriented. The test copy is action oriented. The action oriented headline and copy earned a 38.3% conversion rate, 93% better than the original. 3. The Weather Channel wanted to turn people into premium subscribers.