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So, that rumored Apple event everyone has been jawing about these past few weeks? It’s on and it’s going to be a big deal. Sources in a position to know tell me Apple (AAPL) is indeed planning a media event later this month at which the company will announce a major new product. The gathering is to be held at the Yerba Buena Center for the Arts in San Francisco, a space Apple often uses for media events like this. According to other sources, it will occur on Wednesday, Jan. 27, not Tuesday, Jan. 26, as had been rumored .