Verizon exec: Mobile will save retail - Database/CRM. By Chantal Tode June 15, 2012 Merchants can identify and target passersby with mobile NEW YORK - Mobile offers opportunities for brands and merchants to deliver contextual services that can delight customers, according the members of a panel discussion at the MMA Forum on Wednesday. However, because such services require collecting customer data, they are also fraught with issues such as how to gather this information without losing the trust of customers. The panel discussion, “Optimizing Mobile Commerce and the Consumer Experience,” focused on best practices for safeguarding consumer confidence when collecting customer data. “I think mobile is going to save retail,” Ash Evans, director of corporate strategy at Verizon. “The ability to identify someone is important – brands know less than seven percent of the people visiting their site,” he said.
The panel was moderated Thomas Labarthe, vice president of mobile commerce at Alcatel-Lucent. “Give them control,” said Verizon’s Mr. Tech Trends. Google. Google. INFORMATION TECHNOLOGY - Anytime in the future - parks.larry2 - Gmail. China Has The Ability To Shut Down All The Telecommunications Technology It Sold To America.