How Spotify's Music-Obsessed Culture Keeps Employees Hooked. Sneakernomics: Marketing With Millennials. A Coder, a Programmer, a Hacker, a Developer, and a Computer Scientist walk into a Venn Diagram. What We Learned Looking at Hundreds of Job Ads for Employer Brand Leaders. Department(s) responsible for managing their employer brand (more than one answer is possible) Over the past seven years I have been fortunate to travel to more than 50 cities in 30 countries to share my employer branding knowledge and experience with thousands of leaders.
The No. 1 issue that continues to draw discussion and debate is whether employer branding should be a human resources or marketing function — or both! There are also a number of leaders which support the view it requires a combination of expertise from multiple functions to effectively deliver an employer brand strategy that builds value. Declining Role of HR Our global research at Employer Brand International over the past five years shows a declining role of HR in employer branding, with 46 percent of HR departments responsible for the strategy in 2009 compared to 36 percent in 2014 (see the graphic).
The survey findings also show clear evidence that the leadership of employer brands is evolving into other functions. LinkedIn user tips from an insider. How many of you are using LinkedIn (LNKD) from your smartphone or tablet rather than a laptop or (gasp) desktop computer?
According to LinkedIn, 43 percent of users are updating their profiles, reaching out to new contacts and generally getting better connected while they're on the go. "We get it. It can be hard to search for a job while you're at your desk, not to mention the potentially awkward conversation with your current boss if he sees you," says Krista Canfield, spokesperson for LinkedIn. That's why with all the company's apps you don't have to wait until the weekend or after-hours to job-search or network. And now the newly updated LinkedIn Profile on Mobile app, which launched Tuesday, allows you to update your profile and view others' more easily on mobile devices.
US Sees Fourth Month of Job Gains over 200,000 - WANTED Technologies. Today, the Bureau of Labor Statistics Employment Situation Summary stated that the US economy added 217,000 jobs in May 2014, marking the fourth month in a row with gains of more than 200,000.
The unemployment rate remained the same at 6.3%. Over the past 12 months, the unemployment rate has dropped 1.2%. The unemployment rate remained the same at 6.3%. Over the past 12 months, unemployment declined 1.2%. Employment gains were noted in professional and business services, health care and social assistance, food services and drinking places, and transportation and warehousing. Case Study: How Dell Doubled Social Hires Using Employee Branding. Dell is regularly referred to in Social Media communities as one of the leading Social Brands.
They were one of the first companies to generate serious revenue from Twitter and have continued to lead the way with internal social innovation through initiatives such as their Social Media and Community University. The timeline below produced by Amy Heiss, (Global Program Manager for Social Media Training and Activation) below provides a great overview of Dell’s Social Business Journey. (Click on the image below to enlarge) Talent Acquisition. How Facebook Sold You Krill Oil. Photo Joao Rodrigues had been listening and holding his tongue.
For a day and a half, brand managers, ad agency creative types and strategists had gathered in airy conference rooms and around cafeteria tables in Facebook’s Madison Avenue offices, filling up whiteboards and scratch pads with one heartfelt or clever tagline after another. The idea was to come up with a big, sweeping campaign to market MegaRed, a premium alternative to fish oil pills, to users of the social network. Each ad had to be so compelling that it would get people to stop scrolling through their news feeds — what Facebook calls a thumbstopper. But from where Mr. The advantage of advertising on the world’s largest social network was that it could do something television ads could not: Using sophisticated analytics, it could help him find people who were already buying fish oil or other products that suggested they were concerned about the health of their hearts, and perhaps persuade them to switch to his brand.
Mr. Matteo Achilli The Italian Zuckerberg. MediaPost Publications Facebook Improves Mobile Ad Targeting To Specific Devices 07/24/2014. LinkedIn Ads Can Be Tested and Targeted Like Never With Direct Sponsored Content. How Your Company Can Attract Top Tech Talent. We are living in a technology-infused world — hence the rising demand for top tech talent.
Companies are fighting with one another while attempting to attract the best candidates, and young tech wizards are getting lost in the process. With so many jobs opening daily, how can your company stand out? Studies show that millennials are most attracted to companies that allow for flexible schedules, stress the importance of people and culture and, of course, offer hefty salaries and benefit packages (although, surprisingly, money is not at the top of most job searchers' lists).
Thankfully for tech buffs, tech salaries are rising — in 2012, salaries rose 5.3% to top $83,000 — a factor that makes the competition even more cutthroat. There are a few companies that are attracting millennial talent extremely well by hosting hackathons and marketing themselves strategically: Google, Facebook, Yahoo, Microsoft, Evernote, Bitly and Skype, to name a few.
How Can We Make Recruiting Better? Recruiting is broken.
In fact, it is so broken that almost no one I have ever talked to about the subject has offered up a point of disagreement. Not one person has said, “I love recruiting” or “We find that recruiting works just great for us.” Among the Valley’s cognoscenti, today’s startup truism is that recruiting is the most important function of a great CEO. Source: Facebook Is Building FB@Work. The phrase “Facebook at work” usually suggests people frittering away the day on the social network and not actually doing their jobs.
But according to an anonymous source inside Facebook, the company is working on a way to put the social network into a more positive light in the office. It is building an at-work version of Facebook. “We are making work more fun and efficient by building an at-work version of Facebook,” the source says. “We will touch code throughout the stack and on all platforms (web, iOS, Android, etc.).” The source, who refers it as “FB@Work”, says the effort is based in London. Explaining FBX, Facebook Exchange. Twitter rolls out cookie-based ad targeting.
Native-Mobile Ads Dominate Social Media. BI Intelligence Time spent on social media has officially tipped from the desktop to mobile.
This has huge implications for social advertising. Native advertising, in which posts are integrated into the social media stream, is already performing well on desktop. But on mobile, the stream is the experience, and native advertising is the only type of ad served. For a recent report, BI Intelligence spoke to leaders in the native advertising space, including major ad buyers, investors in up-and-coming social media networks like Pinterest, and social media analytics experts to understand the forces driving the stampede into native-social advertising. Ad Age Survey: What Advertisers Really Think About Twitter. Demographic Data And Social Media. Lessons from the Best LinkedIn Company Pages of 2013. As a LinkedIn Company Page administrator, I’m always keeping an eye out for brands that connect with their communities in engaging and meaningful ways.
Managing a page well requires a keen eye for interesting content, quite a bit of creativity and a true understanding of who your followers are. That’s why I’m thrilled that the LinkedIn Company Pages team crowdsourced and honored the best Company Pages of 2013 earlier this week. LinkedIn members vouched for each of the 10 companies on this list, confirming that they’ve done an amazing job of sharing compelling and relevant content. The Top 25 Recruiting Trends, Problems, and Opportunities for 2014, Part 1 of 2. Even if you work in a corporate recruiting function with low resources or minimal expectations for change, every recruiter still has a professional obligation to maintain their awareness of the latest trends and predictions. I have grouped 25 predictions of the leading corporate recruiting trends for 2014 into four separate sections.
Part 1 includes two sections that cover 14 new opportunities and continuing current trends. Part 2 (to be published next week) includes the final two sections, which cover 11 remaining trends that cover new challenges and areas that will continue to diminish in importance. Top Five Predictions for 2014 in Advertising. How to Get More Followers On Your LinkedIn Company Page With Jason Miller. In a recent interview from San Francisco, Search Engine Journal’s Murray Newlands talks to LinkedIn Senior Content Marketing Manager Jason Miller about ways to boost your company’s following on LinkedIn.
Portrait of the 2014 LinkedIn User: How Do You Look? 5 Biggest Social Media Lessons of 2013. Close. The Top 5 Trends That Will Shape Digital Advertising This Year. The following is a guest post from Scott Eagle, the CMO of ValueClick, Inc. It’s no secret that the ad tech industry has been changing at an increasingly rapid rate over the last few years. As marketers look to the year ahead and consider all the tools in their arsenal, change will be coming faster than ever. Here are five predictions on the biggest changes we’ll be seeing in 2014. Welcome to Forbes. 10 Web Analytics Trends for 2014. Mark Ryan | January 8, 2014 | 0 Comments inShare95 Mark Ryan is optimistic we will see the pace of advancement in the web analytics world accelerate.
See his top 10 potential trends for the next 12 months. Last year was a great year in the web analytics world. We saw awesome advancements from just about every vendor in the web analytics industry. Some of my favorite achievements of the past 12 months were: Instagram Is The Fastest-Growing Social Site Globally, Mobile Devices Rule Over PCs For Access.
Pinterest may have passed Twitter in popularity in the U.S. according to new figures out last month from Pew, but globally the social network to watch may be Facebook-owned Instagram. According to research published today by the GlobalWebIndex, Instagram is growing the fastest of all social media sites worldwide, increasing its active user base by 23% in the last six months. You’ve Got 6 Minutes to Capture People on Your Career Site. We’ve taken a look before at the days of the week desktop and mobile users are most likely to search for jobs. INFOGRAPHIC: Native Advertising Effectiveness Study by IPG Media Lab and Sharethrough - Sharethrough. 5 Things that Good Job Candidates Hate. Unless You Segment Your Recruiting Messaging, You Won’t Attract Top Performers and Techies. Facebook Is Going After LinkedIn's Advertisers.
Watch out, LinkedIn. Native Advertising: Fine or Farce? Facebook's New Service helps Businesses Recruit Employees. Facebook is working towards launching a new way to target ads to help businesses recruit new employees. 10 Ways Companies Drive Away Talent. Study: Display Ads Drive Search Clicks After Two Weeks. Though there have been several studies on the impact of display ads on search queries, researchers from Harvard and Ozyegin University in Turkey sought to bring academic rigor to this discussion.
How IKEA Australia Recruits with Flat Packs [Video] Facebook Fraud. LinkedIn: 81% of Small and Medium-Sized Businesses Use Social Media. A/B Testing for Social Advertising Success - Moontoast. A Look Inside the Habits of the Social and Mobile Job Seeker. LinkedIn Opens Publishing Power to All Users. Crush Content Marketing in 2014: 5 Outside-the-Box Techniques That Get Results. Man's $600,000 Facebook Ad Disaster. Content marketing lessons from Hollywood. We Need a Better Definition of "Native Advertising" - Mitch Joel.
The Ultimate Guide to Native Advertising. What is native advertising and why do you need it? Imagine Getting 30 Job Offers a Month (It Isn't as Awesome as You Might Think) - Megan Garber. Make Your Company Top-of-Mind and Your Employees Proud. Unless You Segment Your Recruiting Messaging, You Won’t Attract Top Performers and Techies. The Business Case For Cost-Per-Click. Choose Your Own Talent Brand Adventure. The ROI of LinkedIn Sponsored Updates [Case Study] More Edge, Less Vanilla: 5 Hilarious Employer Branding Videos.
5 Steps to Creating Best-In-Class LinkedIn Career Pages. What $500 will buy you in social media advertising. 7 Questions and Answers About Recruiting With Social Media. Agency Poaches Talent by Mailing Out Books With a Phone Hidden Inside. Advertising Industry Buzzwords. How 25 Years of the Internet Has Re-Shaped HR. "Engagement" - the most meaningless metric in social media. How Companies Can Attract the Best College Talent - Sanjeev Agrawal. Advertisers 'Talking About Their Discontent' With Facebook. Introducing a New Destination to Stay Up-to-Date with Your LinkedIn Groups. LinkedIn Debuts Content Marketing Score, Trending Topics. Why Is Facebook Page Reach Decreasing? More Competition And Limited Attention. Ace Employee Engagement With These Tips From Rackspace.
What Does Great Talent Brand Content Look Like? Publish Content: 3 Steps to Reach Audience. Welcome to Forbes. Content Marketing Is A Long-Term Commitment, Not A Campaign. ‘LinkedIn is transitioning from a display ad business to a content marketing platform’ Facebook Just Proved It’s the Future of Mobile Advertising. Looking For Effective Ad Creative? Try an Instagram Photo. FTC calls for Congress to crack down on consumer data harvesting. 3 New Types of Digital Advertising Agencies. LinkedIn to Let Users Bedazzle their Profile Pages. LinkedIn plans to reinvent search in order to map its economic graph. LinkedIn Said It Would Censor in China. Now That It Is, Some Users Are Unhappy - China Real Time Report. 5 Ecommerce Content Marketing Ideas for June 2014. Why Net Neutrality Rules Could Shake Up Online Advertising.
LinkedIn Delivers the Highest Quality of Applicants. Online resources: