How Spotify's Music-Obsessed Culture Keeps Employees Hooked. Sneakernomics: Marketing With Millennials. A Coder, a Programmer, a Hacker, a Developer, and a Computer Scientist walk into a Venn Diagram. What We Learned Looking at Hundreds of Job Ads for Employer Brand Leaders. Department(s) responsible for managing their employer brand (more than one answer is possible) Over the past seven years I have been fortunate to travel to more than 50 cities in 30 countries to share my employer branding knowledge and experience with thousands of leaders.
The No. 1 issue that continues to draw discussion and debate is whether employer branding should be a human resources or marketing function — or both! There are also a number of leaders which support the view it requires a combination of expertise from multiple functions to effectively deliver an employer brand strategy that builds value. Declining Role of HR Our global research at Employer Brand International over the past five years shows a declining role of HR in employer branding, with 46 percent of HR departments responsible for the strategy in 2009 compared to 36 percent in 2014 (see the graphic). The survey findings also show clear evidence that the leadership of employer brands is evolving into other functions. LinkedIn user tips from an insider. How many of you are using LinkedIn (LNKD) from your smartphone or tablet rather than a laptop or (gasp) desktop computer? According to LinkedIn, 43 percent of users are updating their profiles, reaching out to new contacts and generally getting better connected while they're on the go.
"We get it. It can be hard to search for a job while you're at your desk, not to mention the potentially awkward conversation with your current boss if he sees you," says Krista Canfield, spokesperson for LinkedIn. That's why with all the company's apps you don't have to wait until the weekend or after-hours to job-search or network. And now the newly updated LinkedIn Profile on Mobile app, which launched Tuesday, allows you to update your profile and view others' more easily on mobile devices. Recently, CBS MoneyWatch talked with Krista Canfield, LinkedIn's spokesperson, to get her best tips for using LinkedIn and what's coming next for the company.
CBS MoneyWatch: Why is the new app revamp so important? US Sees Fourth Month of Job Gains over 200,000 - WANTED Technologies. Today, the Bureau of Labor Statistics Employment Situation Summary stated that the US economy added 217,000 jobs in May 2014, marking the fourth month in a row with gains of more than 200,000. The unemployment rate remained the same at 6.3%. Over the past 12 months, the unemployment rate has dropped 1.2%. The unemployment rate remained the same at 6.3%. Over the past 12 months, unemployment declined 1.2%. Employment gains were noted in professional and business services, health care and social assistance, food services and drinking places, and transportation and warehousing.
Professional and business services again added the most jobs, up 55,000, with gains in computer systems design and in management and technical consulting. Also included in this sector is temporary help services, which added 14,000 jobs in May. Along with these preliminary numbers for May, the BLS issued final numbers for March remaining at +203,000 (no change from last month's adjusted gains). Case Study: How Dell Doubled Social Hires Using Employee Branding | Employer Branding News. Dell is regularly referred to in Social Media communities as one of the leading Social Brands. They were one of the first companies to generate serious revenue from Twitter and have continued to lead the way with internal social innovation through initiatives such as their Social Media and Community University. The timeline below produced by Amy Heiss, (Global Program Manager for Social Media Training and Activation) below provides a great overview of Dell’s Social Business Journey.
(Click on the image below to enlarge) Talent Acquisition Not surprisingly Dell’s Talent Acquisition team is also at the forefront of Social Media usage for employment branding and recruitment purposes. Recently senior members of the Dell Talent Acquisition Group produced two articles highlighting the importance of Social Media for talent acquisition. Hybner informed us that the global Talent Acquisition Group first got serious about Social Media four years ago. Employee Branding Culture & Executive Buy In. How Facebook Sold You Krill Oil. Photo Joao Rodrigues had been listening and holding his tongue. For a day and a half, brand managers, ad agency creative types and strategists had gathered in airy conference rooms and around cafeteria tables in Facebook’s Madison Avenue offices, filling up whiteboards and scratch pads with one heartfelt or clever tagline after another.
The idea was to come up with a big, sweeping campaign to market MegaRed, a premium alternative to fish oil pills, to users of the social network. Each ad had to be so compelling that it would get people to stop scrolling through their news feeds — what Facebook calls a thumbstopper. But from where Mr. Rodrigues sat, as the guy who would write the checks for the proposed campaign, the Facebook people seemed to be missing an essential point. Finally, with some exasperation, Mr. Ever since it began selling ads 10 years ago, Facebook has been combating doubts about its value to marketers. Both Facebook and marketers have strong reason to explore its potential. Matteo Achilli The Italian Zuckerberg. MediaPost Publications Facebook Improves Mobile Ad Targeting To Specific Devices 07/24/2014.
LinkedIn Ads Can Be Tested and Targeted Like Never With Direct Sponsored Content. How Your Company Can Attract Top Tech Talent. We are living in a technology-infused world — hence the rising demand for top tech talent. Companies are fighting with one another while attempting to attract the best candidates, and young tech wizards are getting lost in the process. With so many jobs opening daily, how can your company stand out? Studies show that millennials are most attracted to companies that allow for flexible schedules, stress the importance of people and culture and, of course, offer hefty salaries and benefit packages (although, surprisingly, money is not at the top of most job searchers' lists). Thankfully for tech buffs, tech salaries are rising — in 2012, salaries rose 5.3% to top $83,000 — a factor that makes the competition even more cutthroat.
There are a few companies that are attracting millennial talent extremely well by hosting hackathons and marketing themselves strategically: Google, Facebook, Yahoo, Microsoft, Evernote, Bitly and Skype, to name a few. Have something to add to this story? How Can We Make Recruiting Better? Recruiting is broken. In fact, it is so broken that almost no one I have ever talked to about the subject has offered up a point of disagreement. Not one person has said, “I love recruiting” or “We find that recruiting works just great for us.” Among the Valley’s cognoscenti, today’s startup truism is that recruiting is the most important function of a great CEO.
If that is so, why is it so hard to do it well, and why does it have to be so universally despised? While it may be obvious, let me start by giving a couple of case studies of the sorts of recruiting behavior that I think are endemic to the problem. The first comes from a conversation I had with a friend this past week who had recently moved to San Francisco. While she didn’t seem to be particularly bothered by such an approach, I was deeply troubled.
The second example is the recruiting industry itself. In this way, recruiting becomes more of a discussion about results than an attempt to demonstrate false loyalty. Source: Facebook Is Building FB@Work. The phrase “Facebook at work” usually suggests people frittering away the day on the social network and not actually doing their jobs. But according to an anonymous source inside Facebook, the company is working on a way to put the social network into a more positive light in the office. It is building an at-work version of Facebook. “We are making work more fun and efficient by building an at-work version of Facebook,” the source says. “We will touch code throughout the stack and on all platforms (web, iOS, Android, etc.).” The source, who refers it as “FB@Work”, says the effort is based in London. What’s not clear is whether FB@Work is something being built as an internal enterprise communication platform, or whether there are ambitions to leverage Facebook to drive new business, by giving people a way to interface with the hundreds of millions of people who already use it to market their businesses and themselves — along the lines of LinkedIn.
“I keep hearing rumors about this. Explaining FBX, Facebook Exchange. Twitter rolls out cookie-based ad targeting. Native-Mobile Ads Dominate Social Media. BI Intelligence Time spent on social media has officially tipped from the desktop to mobile. This has huge implications for social advertising. Native advertising, in which posts are integrated into the social media stream, is already performing well on desktop. But on mobile, the stream is the experience, and native advertising is the only type of ad served. For a recent report, BI Intelligence spoke to leaders in the native advertising space, including major ad buyers, investors in up-and-coming social media networks like Pinterest, and social media analytics experts to understand the forces driving the stampede into native-social advertising.
We examine the top formats, dig into Facebook's suite of native ad products, and look at how effective native-social ads can be. Access The Full Report And Data By Signing Up For A Free Trial Today >> Here's why experts are so bullish: The report is full of charts and data that can be easily downloaded and put to use. In full, the report: Ad Age Survey: What Advertisers Really Think About Twitter | Digital - Advertising Age. Demographic Data And Social Media. Continue to Business Insider » You will be redirected in seconds. Lessons from the Best LinkedIn Company Pages of 2013. As a LinkedIn Company Page administrator, I’m always keeping an eye out for brands that connect with their communities in engaging and meaningful ways. Managing a page well requires a keen eye for interesting content, quite a bit of creativity and a true understanding of who your followers are.
That’s why I’m thrilled that the LinkedIn Company Pages team crowdsourced and honored the best Company Pages of 2013 earlier this week. LinkedIn members vouched for each of the 10 companies on this list, confirming that they’ve done an amazing job of sharing compelling and relevant content. The Top 25 Recruiting Trends, Problems, and Opportunities for 2014, Part 1 of 2. Even if you work in a corporate recruiting function with low resources or minimal expectations for change, every recruiter still has a professional obligation to maintain their awareness of the latest trends and predictions. I have grouped 25 predictions of the leading corporate recruiting trends for 2014 into four separate sections. Part 1 includes two sections that cover 14 new opportunities and continuing current trends.
Part 2 (to be published next week) includes the final two sections, which cover 11 remaining trends that cover new challenges and areas that will continue to diminish in importance. Section 1: The Hottest Recruiting Opportunities for 2014 The eight top opportunities that will dominate strategic corporate recruiting during 2014 include: The competition for top talent intensifies — you could call 2014 “the year that intense recruiting competition returned.” Section 2: Currently Impactful Trends That Will Continue to Remain Important. Top Five Predictions for 2014 in Advertising. How to Get More Followers On Your LinkedIn Company Page With Jason Miller. In a recent interview from San Francisco, Search Engine Journal’s Murray Newlands talks to LinkedIn Senior Content Marketing Manager Jason Miller about ways to boost your company’s following on LinkedIn.
To find out more, watch the video below: These are some key takeaways from the video: The main point that Jason makes is that it’s all about awareness. It’s not easy to gain fans or followers on any social media page, and without paying, the best way to grow your page is by letting people know about it. If you have any questions after watching the video, feel free to ask them in the comments section below! Please visit SEJ’s YouTube page for more video interviews. Screenshot via above video. Murray is Deputy Editor at Search Engine Journal, Murray founded The Mail in 2013, an angel-funded startup publication covering performance marketing and mobile marketing.
Portrait of the 2014 LinkedIn User: How Do You Look? 5 Biggest Social Media Lessons of 2013. Close Open Photographer: Tim Robberts/Getty Images It was a big year for social media. Twitter made its successful debut on the stock market while Facebook recovered from its troubled IPO a year earlier. And that was just in the U.S. In China, which has the world's biggest population of Internet users, e-commerce giant Alibaba spent $586 million for a stake in Weibo, the country's top microblogging service and a rival to Tencent's popular WeChat instant messaging app.
All of which is to say that if 2013 showed us one thing, it's that there's a growing global business in accumulating friends and followers. Of course, similar to previous years, there were also social media gaffes and hacks mixed in, along with plenty of celebrity narcissism and, unfortunately, twerks. Among them: Social Media Can Move Markets On April 23, AP’s Twitter account was hacked, sending a fake tweet that there were “two explosions in the White House and Barack Obama is injured.”
Social Media Is Increasingly Visual. The Top 5 Trends That Will Shape Digital Advertising This Year. Welcome to Forbes. 10 Web Analytics Trends for 2014. Instagram Is The Fastest-Growing Social Site Globally, Mobile Devices Rule Over PCs For Access. You’ve Got 6 Minutes to Capture People on Your Career Site. INFOGRAPHIC: Native Advertising Effectiveness Study by IPG Media Lab and Sharethrough - Sharethrough. 5 Things that Good Job Candidates Hate. Unless You Segment Your Recruiting Messaging, You Won’t Attract Top Performers and Techies.
Facebook Is Going After LinkedIn's Advertisers. Native Advertising: Fine or Farce? Facebook's New Service helps Businesses Recruit Employees. 10 Ways Companies Drive Away Talent. Study: Display Ads Drive Search Clicks After Two Weeks. How IKEA Australia Recruits with Flat Packs [Video] Facebook Fraud. LinkedIn: 81% of Small and Medium-Sized Businesses Use Social Media. A/B Testing for Social Advertising Success - Moontoast | Social Rich Media Advertising Platform. A Look Inside the Habits of the Social and Mobile Job Seeker. LinkedIn Opens Publishing Power to All Users. Crush Content Marketing in 2014: 5 Outside-the-Box Techniques That Get Results. Man's $600,000 Facebook Ad Disaster. Content marketing lessons from Hollywood. We Need a Better Definition of "Native Advertising" - Mitch Joel. The Ultimate Guide to Native Advertising. What is native advertising and why do you need it?
Imagine Getting 30 Job Offers a Month (It Isn't as Awesome as You Might Think) - Megan Garber. Make Your Company Top-of-Mind and Your Employees Proud. Unless You Segment Your Recruiting Messaging, You Won’t Attract Top Performers and Techies. The Business Case For Cost-Per-Click. Choose Your Own Talent Brand Adventure. The ROI of LinkedIn Sponsored Updates [Case Study]
More Edge, Less Vanilla: 5 Hilarious Employer Branding Videos. 5 Steps to Creating Best-In-Class LinkedIn Career Pages. What $500 will buy you in social media advertising. 7 Questions and Answers About Recruiting With Social Media. Agency Poaches Talent by Mailing Out Books With a Phone Hidden Inside. Advertising Industry Buzzwords. How 25 Years of the Internet Has Re-Shaped HR. "Engagement" - the most meaningless metric in social media. How Companies Can Attract the Best College Talent - Sanjeev Agrawal. Advertisers 'Talking About Their Discontent' With Facebook. Introducing a New Destination to Stay Up-to-Date with Your LinkedIn Groups. LinkedIn Debuts Content Marketing Score, Trending Topics. Why Is Facebook Page Reach Decreasing? More Competition And Limited Attention. Ace Employee Engagement With These Tips From Rackspace. What Does Great Talent Brand Content Look Like? Publish Content: 3 Steps to Reach Audience.
Welcome to Forbes. Content Marketing Is A Long-Term Commitment, Not A Campaign. ‘LinkedIn is transitioning from a display ad business to a content marketing platform’ Facebook Just Proved It’s the Future of Mobile Advertising | Business. Looking For Effective Ad Creative? Try an Instagram Photo. FTC calls for Congress to crack down on consumer data harvesting. 3 New Types of Digital Advertising Agencies. LinkedIn to Let Users Bedazzle their Profile Pages. LinkedIn plans to reinvent search in order to map its economic graph. LinkedIn Said It Would Censor in China. Now That It Is, Some Users Are Unhappy - China Real Time Report. 5 Ecommerce Content Marketing Ideas for June 2014.
Why Net Neutrality Rules Could Shake Up Online Advertising | Media - Advertising Age. LinkedIn Delivers the Highest Quality of Applicants. Online resources: