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Running an e-commerce website is a never-ending task , from trying to squeeze that extra bit of conversion rate out of the check-out page to figuring out which referrers give you the best traffic. There’s also a plethora of tools out there to help you achieve your goals. But which ones do what, and why should you use some of them?
With more than 350 million active users, Facebook’s population has exceeded that of the United States. According to its statistics page, the average user spends more than 55 minutes each day on this social media site, and he or she becomes a fan of at least two pages per month. Since Facebook opened up its platform to developers, the apps and pages available for commercial use have greatly increased in number and influence. Many online retailers have used it as a marketing technique or, in some cases, even as an online storefront in itself.
Haven't really gotten on a rant in awhile... guess i've been doing a lot of travel lately, but now that i'm back in California for awhile, there's something i've been meaning to bring up that bothers me. It's kind of a dirty little secret of the startup industry, but there are very few good product, design, and marketing people in tech . And hardly any of them that are good seem to make it into the venture capital profession.
07 jun 2010 Du har netop fået en potentiel kunde på din shop…. Hvad sker der??? De smutter igen! Hvorfor mon? Tja.. der findes mange årsager til de besøgende smutter og i dag vil jeg fokusere lidt på hvordan man får skabt en shop som fremstår sikker og troværdig så de bliver på din shop
Social media is fast becoming an essential part part the marketing mix for brands. Companies are increasingly using social tools to monitor conversations about their products, competitors, and industry, and engaging with their customers to build strong relationships. According Forrester Research's most recent Interactive Marketing Forecast, social media marketing will grow at an annual rate of 34% -— faster than any other form of online marketing and double the average growth rate of 17% for all online mediums: And new research from Access Markets International Partners shows that almost 70% of small and medium businesses actively use social media sites like Twitter, Facebook, and LinkedIn to promote themselves. But simply posting what your CEO had for lunch isn't going to help much with your branding efforts â€” it's important to strategically use social media tools to increase exposure and reach your target audience.
Despite the naysayers claiming email marketing is on the way out thanks to the snowballing impact of social networking and new forms of communication, the facts are very different. Email continues to play a vital role in both business and customer communication. According to Epsilon, email is used more regularly than social networking for personal communication, while 30% of organisations in Econsultancy’s Email Marketing Industry Census claimed an ROI from email in excess of 500%.
If you have any experience working in eCommerce, I’m going to bet you can list 10 mistakes you’ve made, or have seen others make while running their online store. Or maybe you’re currently setting up shop online, and need some advice on what pitfalls to avoid. Below are 10 eCommerce startup mistakes I’ve encountered while working with online businesses. Specifically, many of these blunders are made by companies who are taking a traditional business online for the first time.
By Joyce Harrison You may have a very small business but your Web site has to compete with the big guns. You have only a few seconds to make an impression with “window shoppers” who come to your home page. If your “storefront” doesn’t attract them, one click and you’ve lost potential sales.
When retailers send out emails to their mailing lists, they might hope to see a jump in online sales. But according to a study conducted by Lightspeed Research on behalf of email marketer e-Dialog, they should also be looking for a jump offline. That's because the study found that nearly 60% of consumers who receive a marketing email are more likely to make an in-store purchase. The even better news: only a small number of consumers indicated that they'd be less likely to make an in-store purchase because of a marketing email. According to the study, intent does often lead to sales. In China, a whopping 75% of respondents indicated that they had made an in-store or phone purchase after receiving a marketing email.
Do you remember when “unbundling” hit the travel sector? Popularised, maybe even invented, by the likes of Expedia and lastminute.com, the internet allowed customers to create their own ‘custom’ travel experience by breaking down the components, like flights, hotels, car hire and so on, into discrete elements which the customer then configured. I think the same is happening to the retail shopping experience.
Der er 3 hovedelementer som din landing page - eller kampagne side skal indeholde - og et væld at småting som kan forbedre konverteringen. Læs videre og find ud af hvad disse ting er - og hvordan du kan bruge dem i din e-forretning. Jeg arbejder til dagligt med konverteringsoptimering for en række større og mindre virksomheder, og det slår mig hver gang, hvor lidt kendskab der er til brugernes adfærd. Det er kun i de absolut mest specialiserede af slagsen hvor man kan forvente en hvis grad af kendskab til området. De er så til gængæld super dygtige.