Marketing

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Video is powerful because it shows there are people behind your business, which is important for building a strong brand that people can relate to. But how can you integrate it into your content marketing strategy effectively? Know Your Audience

http://www.dzone.com/articles/how-integrate-video-robust

stimorolthy : Santini Icecream |

Santini : I Gelati Più Fini del Mondo

The explosive growth of transactional and online shopper data means consumers are swamped with information.

The dark side of ecommerce

Colorado Turns to Masses For New Tourism Campaign - Interactive

According to Google, the average holiday decision involves a whopping 50 searches on the internet over 2.5 hours. Here in the UK, four out of five of travel purchases are made online – the highest figure for any country in the world.

tripadvisor-20-ten-travel-websites-to-watch-8557378

Turquoise holidays are a travel specialist focusing on luxury holidays and honeymoons. They had a very visual product and wanted to publish it to tablet devices. They already had a range of PDF brochures available for download from their website, but saw the potential in having bespoke, interactive content on the iPad.

Tablet Brochure

Let Calcutta Surprise You

Digital Tourism Think Tank

At ITB Berlin last week, the 2013 “ Golden City Gate ” awards were presented to the best travel and tourism related media/marketing videos, in various categories. We have selected some out of the full list, below. Visit Finland : Land of The Midnight Sun India : Incredible India 2013 Tourism British Columbia : Come to your Sense (Taste) Visit Norway : The Scream from Norway - Travel Alberta : Summer 2012 – “There Is” Dublin Convention Bureau : Meet in Dublin Stockholm : Glorious Stockholm Vienna Tourist Board : Vienna Calling – Barcelona Ministry of Foreign Affairs, Kazakhstan : Astana, EXPO 2017 Canadian Tourism : 35 Million Directors National Tourism Organisation of Serbia : Souldfood Serbia Portugal: Rota Vicentina – Two steps to Freedom Live Riga : ShareRiga Mythical Peloponnese : Mythical Peloponnese

http://skift.com/2013/03/11/the-best-tourism-marketing-videos-of-2013/

The best tourism marketing videos of 2013, by Skift

With Brand USA, a campaign to lure foreign tourists — and their money

But as global travel and tourism has boomed to historic levels, tourism industry officials said the U.S. share of those visitors has shrunk by almost a third in the past decade.

Three reasons why advertising and social media don't mix

In an attempt to deliver more tangible returns from their social media investments, brands are falling back on tried and tested methods of 'pushing the needle', most often using the familiar tools of advertising. This partly stems from the misuse of 'proxy' measures in determining social ROI, such as followers, likes, shares and fans.

30 content marketing tips for independent hotels and hotel groups

NB: This is a guest article by Aubrae Wagner, content strategist with EnVeritas Group , a global content marketing firm that creates, manages, markets and distributes content for Fortune 500 companies. Because the travel and tourism space remains extremely competitive, it’s important for individual hotels and hotel groups to establish and maintain a competitive advantage in their marketing efforts. One increasingly important way of doing this is to recognize what content marketing is and how to integrate it into your overall marketing efforts. Content marketing is the active process of creating relevant and sought after content with the end goal of attracting your target market’s eye, mind and pocketbook. Successful content marketers take the time to develop an integrated content strategy that focuses on the user experience, from market research to distribution, site copy to images and search engine rankings to measurement. Pre-game

Google Hotel Finder: 3 belangrijke ranking factoren

Google Hotel Finder heeft de weg naar Nederland gevonden en is inmiddels volledig operationeel. Wat is het Hotel Finder nu precies en hoe zorg je als hotel dat je hier ook te vinden bent?

32 Must-Read Video Marketing Blog Posts - SmartShoot

How to Make Video a Successful Part of Your Content Marketing Strategy

When developing your video strategy, it's important to ask yourself in a serious way what you're looking to gain from it. Start by defining your approach and establishing if your goals are realistic and attainable. Should you be aiming to be the next viral hit on YouTube, or to strategically improve your site's SEO?

In Travel, We’re All Boomers Now

From new hotel Web sites to shorter cruises to smaller tours, the travel industry is redoubling its efforts this year to win the hearts and wallets of people between the ages of 49 and 67. It’s a generation that, given its size (about 26 percent of the population) and its collective wealth (it controls the lion’s share of the country’s disposable income), has been shaping the nation’s travel choices for decades. Your lost summer backpacking through Europe?

In Travel, We’re All Boomers Now

From new hotel Web sites to shorter cruises to smaller tours, the travel industry is redoubling its efforts this year to win the hearts and wallets of people between the ages of 49 and 67.

One of the greater challenges facing advertisers is to try and be as relevant as possible. Most adverts try to take a popular topic and incorporate it into its advertising campaign in the hope that it will get some or all of the attention that’s been dedicated towards the topic in question.