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Customer Service and the Butterfly Effect In many of his books, Andy Andrews talks about the butterfly effect, a theory put forward in a doctoral thesis by Edward Lorenz, a mathematician and meteorologist. In short the butterfly effect states that a butterfly can flap its wings on one side of the world and set in motion molecules of air that in turn set in motion other molecules of air and eventually create a hurricane on the other side of the world. Ridiculed for a generation, the butterfly effect was eventually proved by scientists and given the status of a law: ”The law of sensitive dependence on initial conditions.” It basically means that everything you do—and don’t do—matters. It has a bigger impact on the world than you can possibly imagine. I got to thinking about the application of this law to customer service this weekend. Customer Service and the Butterfly Effect
Google Hotel Finder Goes Mobile Google Hotel Finder Goes Mobile Google’s Hotel Finder, which launched in June 2011, is now available on mobile devices. Google said all you need to do is go to directly on your smart phone and search for your destination. Listings will come up almost immediately, giving you the ability to filter the search results by price, hotel class, user rating and distance. Each hotel listing page will show you photos, hotel amenities, reviews and its location on a map. Google will also let you book the hotel directly through the site using Google Wallet or your credit card. Google said availability is currently available in the U.S. for stays within the country.
Video Optimization Tips for Your Online Presence ← Video Explainers BLOG Video optimization tips If you are contemplating an explanatory video for your company, you need to define its purpose before deciding on its form. Even though it may not technically be an “advertisement” in the mind of the business owner, an explanatory video is subject to the same audience, the public. One of the video optimization tips is to mold it from the beginning to fill its role. Chris Atkinson, in his online review of the San Francisco Summit, “Tips and Best Practices to Optimize Your Video Advertising Campaign,” noted: “Once all the introductions and everything got out of the way, Julie Perry made mention that the ad spend in 2013 would be $4 billion. Video Optimization Tips for Your Online Presence ← Video Explainers BLOG
The most popular mobile OTA and metasearch apps so far in 2013 The most popular mobile OTA and metasearch apps so far in 2013 Which travel apps were the most popular in the first half of 2013 for the United States and the United Kingdom? That question was answered this month in a report by Kevin Kopelman, equity research analyst at investment bank Cowen & Company. He crunched the numbers from benchmarking services AppData and App Annie. Here are his estimated six-month average rankings, based on reported average monthly rankings between January 1 and June 16: Top 10 iPhone apps, ranked Expedia Kayak TripAdvisor Hotel Tonight Priceline Orbitz Airbnb HomeAway
Following on from Andrew Warren-Payne’s post looking at various digital marketing campaigns from McDonald’s , I thought it would be interesting to take a similar look at one of the world’s biggest sport brands. Nike has achieved a great deal of brand exposure from its excellent digital campaigns, particularly through social, and here are 10 of the best examples. Many of them tie into its overarching #MakeItCount initiative and the Nike+ network, but others are memorable viral videos or interesting social competitions. 10 awesome digital marketing campaigns from Nike 10 awesome digital marketing campaigns from Nike
As part of its promotions for its All-in-1 Travel package Vodafone Netherlands created a social travel agency that provides travelers with destination suggestions based on popular travel-related hashtags. Travelers can log on to #Hashtag Holidays and select their dream holiday based on popular hashtags from major cities in Europe. The site uses an algorithm to analyze the different geographic locations of hashtags related to eating, partying or shopping. Social Travel Agency Recommends Vacations Based On Hashtags [Video] Social Travel Agency Recommends Vacations Based On Hashtags [Video]
Flight Centre - Home page Flight Centre - Home page Web Content Producer - Digital Distribution // Omni-ChannelSummaryThe role of the Web Content Producer requires proficiency in writing, editing, and web production skills to provide the efficient and timely publishing of website content for FC USA digital properties. The website content is an integral part of overall omni-channel marketing. As such, the Web Content Producer must interact across FC USA teams as well as external vendors.As a member of the Digital Distribution & Omni-Channel team you will report directly to the Online Marketing Manager, and overseen by the Vice President.General Responsibilities include:• Write engaging high quality Search Engine Optimized (SEO) content for web pages that are accessed through search engine results pages.
The Great Hospitality Three-Way: How Hotels Really Work As of yesterday, five big resorts, including the Homestead in Virginia, Barton Creek in Austin, Tex., and La Costa in Carlsbad, Calif., shed their independence and joined Omni’s Resort Collection. Business travelers encounter this all the time: A hotel they’d been staying at for years suddenly changes brands. What used to be a Westin is now a Wyndham (WYN). A Hyatt (H) becomes, almost overnight, a Marriott (MAR). The Great Hospitality Three-Way: How Hotels Really Work
Video Marketing with a Coupon Mentality: Why This Shouldn't Be the Approach
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13 predictable user experience problems on travel websites 13 predictable user experience problems on travel websites It is a curious irony that you end up needing a holiday after trying to book a holiday online. I still feel that travel is an area that is lagging behind, when it comes to ecommerce and the user experience (which often leaves a lot to be desired). These sites need to work so much harder than their retail counterparts, for all kinds of reasons. Booking a holiday is a leap of faith if you're visiting somewhere for the first time, and the pre-customer experience is absolutely vital . Attention to detail is paramount. But every year it's the same: I brace myself before spending countless hours researching possible destinations, knowing fine well that I'm going to encounter all manner of frustration during the process.
You Can Observe a Lot by Watching Movie Trailers
How To Integrate Video Into A Robust Content Marketing Strategy | DZone Video is powerful because it shows there are people behind your business, which is important for building a strong brand that people can relate to. But how can you integrate it into your content marketing strategy effectively? Know Your Audience
Twitter Timothy Mouton ‏ @ stimorolthy 5h Santini Icecream | http://www. / Earn points @ IngeborgLocy # marketing stimorolthy : Santini Icecream |
Santini : I Gelati Più Fini del Mondo
The explosive growth of transactional and online shopper data means consumers are swamped with information. In just one internet minute, there are now 2m Google search queries, £83,000 in sales on, 100,000 new Tweets and 6m Facebook views. The retail industry is no exception. Whilst in-store product ranges are limited by the physical constraints of shelf-space, online retailers can display ten times the amount of products on their sites. This leaves consumers with overwhelming choice. The dark side of ecommerce
Taps multiple agencies as well as general community Today, the state of Colorado has joined other tourism boards in turning to the masses for its messaging with the launch of "Making Colorado." The initiative commissioned by state Governor John Hickenlooper and led by CMO Aaron Kennedy isn't confined to just one agency. Rather, it taps multiple shops and also seeks to involve the talent and ideas of all sorts of creative individuals within the state. Colorado Turns to Masses For New Tourism Campaign - Interactive
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