Customer Service and the Butterfly Effect. In many of his books, Andy Andrews talks about the butterfly effect, a theory put forward in a doctoral thesis by Edward Lorenz, a mathematician and meteorologist. Photo courtesy of ©iStockphoto.com/diane39 In short the butterfly effect states that a butterfly can flap its wings on one side of the world and set in motion molecules of air that in turn set in motion other molecules of air and eventually create a hurricane on the other side of the world. Ridiculed for a generation, the butterfly effect was eventually proved by scientists and given the status of a law: ”The law of sensitive dependence on initial conditions.” It basically means that everything you do—and don’t do—matters.
It has a bigger impact on the world than you can possibly imagine. I got to thinking about the application of this law to customer service this weekend. Sometimes, we underestimate the impact our actions have on our customers and ultimately the health of our organizations. I thought to myself, No problem.
Google Hotel Finder Goes Mobile. Google’s Hotel Finder, which launched in June 2011, is now available on mobile devices. Google said all you need to do is go to www.google.com/hotels directly on your smart phone and search for your destination. Listings will come up almost immediately, giving you the ability to filter the search results by price, hotel class, user rating and distance. Each hotel listing page will show you photos, hotel amenities, reviews and its location on a map.
Google will also let you book the hotel directly through the site using Google Wallet or your credit card. Google said availability is currently available in the U.S. for stays within the country. But Google added that they “hope to expand more broadly soon.” Related Topics: Channel: Mobile | Google: Maps & Local | Google: Mobile | Google: Web Search. Video Optimization Tips for Your Online Presence ← Video Explainers BLOG.
Video optimization tips If you are contemplating an explanatory video for your company, you need to define its purpose before deciding on its form. Even though it may not technically be an “advertisement” in the mind of the business owner, an explanatory video is subject to the same audience, the public. One of the video optimization tips is to mold it from the beginning to fill its role. Chris Atkinson, in his online review of the San Francisco Summit, “Tips and Best Practices to Optimize Your Video Advertising Campaign,” noted: “Once all the introductions and everything got out of the way, Julie Perry made mention that the ad spend in 2013 would be $4 billion.
She tells clients when it comes to an ad they want to run to think backwards in the video’s life cycle. Instead of figuring out what the ad is going to be right off the bat, you need to figure out where it’s going to run, and what format it will run in, and work all the way back to the creative stage.” Your marketing intention. Vacatures. Toerisme Oostende vzw (www.visitoostende.be) is een stedelijke vzw die Oostende actief promoot als vakantiebestemming in zowel binnen- als buitenland. De organisatie staat in voor een kwalitatief onthaal van de vele toeristen die de stad bezoeken of er hun vakantie doorbrengen, alsook voor de organisatie en coördinatie van de talrijke evenementen in de stad.
Toerisme Oostende vzw streeft naar een hoogstaande dienstverlening met aandacht voor de behoeften van de bezoekers uit binnen- en buitenland en van lokale inwoners inzake vrijetijdsbesteding. Binnen Toerisme Oostende is er reeds enkele jaren een actieve MICE-afdeling die instaat voor het aantrekken van bedrijfsevenementen, incentives en congressen naar de stad. In het kader van de verdere uitbouw van het Oostende Convention Bureau is Toerisme Oostende vzw op zoek naar een (m/v): Account Manager Functie Als Account Manager staat u in voor de planning, organisatie en opvolging van congressen, seminaries en incentives.
Geïnteresseerd? The most popular mobile OTA and metasearch apps so far in 2013. 10 awesome digital marketing campaigns from Nike. Following on from Andrew Warren-Payne’s post looking at various digital marketing campaigns from McDonald’s, I thought it would be interesting to take a similar look at one of the world’s biggest sport brands. Nike has achieved a great deal of brand exposure from its excellent digital campaigns, particularly through social, and here are 10 of the best examples. Many of them tie into its overarching #MakeItCount initiative and the Nike+ network, but others are memorable viral videos or interesting social competitions. So here they are... Livestrong This campaign may have lost some of its gloss since Armstrong’s downfall, but it’s still a good example of how Nike uses mobile to involve consumers in marketing campaigns.
The campaign revolved around printing messages on roads around the Tour de France route. The 'Chalkbot' was automatically programmed to paint personalised text and online messages in yellow chalk along the route as part of the Lance Armstrong Livestrong campaign. Fuel Your Team. Social Travel Agency Recommends Vacations Based On Hashtags [Video] As part of its promotions for its All-in-1 Travel package Vodafone Netherlands created a social travel agency that provides travelers with destination suggestions based on popular travel-related hashtags.
Travelers can log on to #Hashtag Holidays and select their dream holiday based on popular hashtags from major cities in Europe. The site uses an algorithm to analyze the different geographic locations of hashtags related to eating, partying or shopping. Some of the hashtags that the site analyzes include #foodporn, #YOLO, #romantic, #shopaholic, and #partyhard.
#Hashtag Holidays then presents the popular destinations based on what’s trending on social media. Visitors to the site are given a chance to win their dream holiday by checking in on the site when check-in opens each week. The first to check-in wins a #Hashtag Holiday. The competition runs until August 1st. Check out the promotional video below. #Hashtag Holidays. Flight Centre - Home page. Web Content Producer - Digital Distribution // Omni-ChannelSummaryThe role of the Web Content Producer requires proficiency in writing, editing, and web production skills to provide the efficient and timely publishing of website content for FC USA digital properties. The website content is an integral part of overall omni-channel marketing. As such, the Web Content Producer must interact across FC USA teams as well as external vendors.As a member of the Digital Distribution & Omni-Channel team you will report directly to the Online Marketing Manager, and overseen by the Vice President.General Responsibilities include:• Write engaging high quality Search Engine Optimized (SEO) content for web pages that are accessed through search engine results pages. 8.
Pitch timely and topical story ideas that convey key messages and tell stories with the goal of creating compelling and deeply engaging content experiences for LibertyTravel.com and other digital properties readers.9. 13. The Great Hospitality Three-Way: How Hotels Really Work. As of yesterday, five big resorts, including the Homestead in Virginia, Barton Creek in Austin, Tex., and La Costa in Carlsbad, Calif., shed their independence and joined Omni’s Resort Collection. Business travelers encounter this all the time: A hotel they’d been staying at for years suddenly changes brands. What used to be a Westin is now a Wyndham (WYN). A Hyatt (H) becomes, almost overnight, a Marriott (MAR).
Brand changes are often the only visible result of what is usually a three-way transaction that defines how hotels are owned and managed today. Scratch the marble-and-brass surface of today’s hotels, and things are trickier than they may appear. Think of a hotel in three parts. Your hotel may not run your hotel. Hotels switch brands all the time. Owners and brands don’t always get along. Sometimes, the owner simply finds a better deal. Bonus: That Beanie Baby guy owns some nice hotels. Keep all this in mind the next time you make your travel plans. Video Marketing with a Coupon Mentality: Why This Shouldn't Be the Approach. Swedishness. 13 predictable user experience problems on travel websites.
You Can Observe a Lot by Watching Movie Trailers. NIXON SURF CHALLENGE 2013 | TEASER. How To Integrate Video Into A Robust Content Marketing Strategy. Video is powerful because it shows there are people behind your business, which is important for building a strong brand that people can relate to. But how can you integrate it into your content marketing strategy effectively? Before you can put together a video that will be relevant to your audience, you need to know precisely who that audience is. It’s important not to try to appeal to everyone – instead, figure out your archetypal customer. Two tools to help you do this are Sally Hogsheads 7 triggers of fascination and a simple guide to creating a customer persona. Why are you making the video? The core aim should be helping your audience, of course – after all, content marketing is about providing value.
When writing your script, focus on the benefits your audience will reap, rather than the features of what you’re selling (be it an actual product or simply your brand) – always keep the “what’s in it for me” idea at the front of your mind. Stimorolthy : Santini Icecream |... Santini : I Gelati Più Fini del Mondo. The dark side of ecommerce. The explosive growth of transactional and online shopper data means consumers are swamped with information. In just one internet minute, there are now 2m Google search queries, £83,000 in sales on Amazon.co.uk, 100,000 new Tweets and 6m Facebook views. The retail industry is no exception. Whilst in-store product ranges are limited by the physical constraints of shelf-space, online retailers can display ten times the amount of products on their sites.
This leaves consumers with overwhelming choice. Yet research shows that most products are going un-noticed. As highlighted in a study undertaken by RichRelevance, only 44% of products online are getting attention; leaving 56% bypassed. Furthermore, just 10% of products on an online retail site garner 75% of page views. Bringing this back to the in-store metric, this is leaving over half of the shopping aisles in the dark. Measuring product strength to illuminate the dark aisle The paradox of choice The future of shopping. Colorado Turns to Masses For New Tourism Campaign - Interactive. Tripadvisor-20-ten-travel-websites-to-watch-8557378. According to Google, the average holiday decision involves a whopping 50 searches on the internet over 2.5 hours.
Here in the UK, four out of five of travel purchases are made online – the highest figure for any country in the world. With TripAdvisor now worth an estimated £2.5bn, it's not hard to see why companies are clamouring for its crown. "Consumers like to read what other consumers think about somewhere they have visited," says Kevin May of travel-tech website Tnooz (tnooz.com). "It is called 'the wisdom of the crowd' – and TripAdvisor uses that very well. " The main problem for those vying to be TripAdvisor 2.0 is the battle for online visitors – managing to survive as a new website until a critical mass of reviews has been achieved, and enough social buzz to make them successful.
"TripAdvisor's omnipresence is key when it comes to its success," says online marketing specialist Adam Davidson. Differentiation could be the key to a new site's success, according to Davidson. Tablet Brochure. Turquoise holidays are a travel specialist focusing on luxury holidays and honeymoons. With a very visual product Turquoise wanted to create an iPad brochure which was unique in the market. As with most other travel companies they only had PDF brochures available to view from their website, but saw the potential in having a bespoke, interactive travel app that engaged their growing tablet audience. At the time of looking at mobile marketing, a staggering 40% of their traffic to their website came from mobile devices.
With such a high percentage of their web traffic coming from mobile, Turquoise saw a need to engage with this growing market. Let Calcutta Surprise You. Digital Tourism Think Tank. The best tourism marketing videos of 2013, by Skift. With Brand USA, a campaign to lure foreign tourists — and their money. But as global travel and tourism has boomed to historic levels, tourism industry officials said the U.S. share of those visitors has shrunk by almost a third in the past decade.
That’s partly because of increased U.S. security after the Sept. 11, 2001, attacks, but industry analysts say it’s also because China, Turkey and other nations have become huge tourist magnets. So the United States is now doing what once seemed profoundly unnecessary: shelling out millions of dollars to promote America as an international travel destination. It’s an investment, U.S. officials said, in growing the economy and creating jobs in hotels, restaurants, stores and anywhere else where tourists spend money.
“The more folks who visit America, the more Americans we get back to work,” President Obama said last year in announcing an executive order designed to increase visitors by marketing America abroad and cutting red tape for tourists seeking visas. Officials at the U.S. In October, DeMint and Sen. Three reasons why advertising and social media don't mix. In an attempt to deliver more tangible returns from their social media investments, brands are falling back on tried and tested methods of 'pushing the needle', most often using the familiar tools of advertising.
This partly stems from the misuse of 'proxy' measures in determining social ROI, such as followers, likes, shares and fans. None of these deliver value and are easily abused - with many marketers seeing them as just another contact list. However, advertising and social media are like oil and water and should never be mixed, here's three reasons why. The struggle for power which brands are destined to lose Advertising grew up in an era of the 'captive audience', where large numbers of people were repeatedly targeted with a killer sales message until they succumbed and bought a product.
But media in the 2010s is increasingly atomised, consumed on-demand and discussed within peer groups. Relevancy and purpose versus yield The clue is in the title - 'Social' In summary. 30 content marketing tips for independent hotels and hotel groups. Google Hotel Finder: 3 belangrijke ranking factoren. Google Hotel Finder heeft de weg naar Nederland gevonden en is inmiddels volledig operationeel. Wat is het Hotel Finder nu precies en hoe zorg je als hotel dat je hier ook te vinden bent? Ik zocht het voor je uit. Alle gegevens bij elkaar Met Google Hotel Finder kunnen consumenten zien hoe hotels beoordeeld zijn, wat de prijs is, waar het hotel ligt en ook de contactgegevens zijn hier te vinden.
Bovendien kan er eenvoudig een shortlist met interessante hotels gemaakt worden, en kunnen ze direct doorklikken om het hotel te boeken. Ideaal, want als alle gegevens van het hotel te zien zijn is er voor geen reden meer om bij een vergelijkingssite te boeken. Of toch wel? Organisch Er zijn verschillende factoren die een rol spelen bij het bepalen van de positie in Hotel Finder. 1. Het is het meest belangrijke dat je als hotel zijnde je Google Places pagina op orde hebt volgens Google, omdat de informatie uit Google Places gebruikt wordt op verschillende manieren. 2. 3. Adverteren. 32 Must-Read Video Marketing Blog Posts - SmartShoot. How to Make Video a Successful Part of Your Content Marketing Strategy. In Travel, We’re All Boomers Now. In Travel, We’re All Boomers Now.
How Your Brand Can Make The Most Out Of Breaking News. Top 10 Hospitality Industry Trends for 2013 | By Robert A. Rauch. Destination Marketing: Social Media Campaigns that Work | abouTourism. Why is Video Marketing So Important? - Video Maker Tips. Social media and fancy video to lure people to the latest Best Job in Travel. NTA Explores Millennial Generation Travel. One Night in Bangkok: Instagram Reveals 2012 Photo Hotspots. Top 10 Social Media Resources for the Travel Industry. Social media affecting travel decisions - Story. How May I Help You? Technology Infographics / Travel videos matter Along the traveler's road to decision #infografia #infographic #marketing #tourism. Montana Tourism's embarrassing Facebook fail. The State of Facebook: What’s Working Now.
Automatische ondertiteling Youtube nu ook in het Nederlands. Sexy travel advertising. Kill the Sales and Marketing Funnel. How to respond to a negative TripAdvisor review. Social Media Case Study. Great customer experience don't let fear get in the way. Social Media and the Hotel Industry, Why They are a Perfect Match. HotelMe attracts $3M in funding and USA Today as partner for unique hotel review site. 10 Things You Didn't Know About Yelp. Success Is A Journey: Marketing Video by Gisteo.com. Win big in the distribution landscape. Mobile and Facebook Hotel Bookings on the Rise. Is traditional marketing really dead for the tourism industry? | Bluffton Today. Delhaize ontzegt senioren toegang na 16 uur « TV Olen.
How a hotel should use Groupon effectively. The power of locals in destination marketing. Over 1 Billion Ways to Say 'Come Visit' | News. How To Use Pinterest For Marketing Research. Travelmole. Every city needs a brand. Teva The List - Deel je ultieme verhalen. 8 Tips for Training Social Media Marketers. Chuck Studios. We Called It America - NOFX. Wouter De Jonckheere: videoboodschap carrière switch. 5 Foolproof Ways to Generate Leads From Facebook. Value of North Shore Events (IMPACT STUDY) | SURF NEWS DAILY. Share photos and videos on Twitter. Mobile email design in practice: the new Campaign Monitor newsletter. Timothy Mouton — Online Marketing Manager Instruxion UK | The Making Money Experiment.