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HAMPSHIRE, UK--(Marketwire - November 30, 2010) - A new report published today by Juniper Research forecasts that revenues from in-game purchases will overtake the traditional pay-per-download model as the primary source of monetising mobile games by 2013. With Apple's in-app billing mechanism showing the way forward, total end-user revenues will surpass $11 billion annually by 2015, nearly double what they were in 2009 ($6bn). An increasing number of games are being offered free at the point of purchase, in order to garner attention, with in-game purchases -- which include extra gaming levels or gameplay items -- being utilised by developers and publishers to monetise the game once the user has been given a taste of what the game has to offer. However, discoverability remains a problem for developers and publishers on some app stores, given that many now contain 100,000s of applications, the majority of which are mobile games.
Mobile Games Revenues to Surpass $11 Billion Globally by 2015 as In-Game Purchases Overtake Those of Pay-per-Download, Says Juniper Research
New York Giants wide receiver Victor Cruz insists a holdout is a non-option for him. Read more… Join the Conversation…on Giants 101 Read the full original article…
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The story starts out like this… We decided we wanted to make some new stickers to give away, especially in time for dConstruct2008 in Brighton. We were trying to figure out what to do and where to get them printed, when Denise from Moo.com suggested that we use Moo stickers, each representing a city – as they reminded her of the blocks that we use in the Dopplr ’sparklogo’ . We thought this was a great idea, especially as we thought we could go one further and actually generate the city stickers directly from our database, to ssatisfy our near-constant obsession with visualising the world of Dopplr . MattB got to work making a small bit of code that produced the top 78 cities as colour blocks, to a design template I made in Adobe Illustrator and saved as SVG file for him to manipulate.
Blog » Blog Archive » (Dopplr * Moo + stickers) / API = Mooplr!
Above all, we cannot afford not to live in the present. He is blessed over all mortals who loses no moment of the passing life in remembering the past. Unless our philosophy hears the cock crow in every barnyard within our horizon, it is belated. “That sound commonly reminds us that we are growing rusty and antique in our employments and habits of thoughts.
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Paul Gilliham is Lithium's Director of Customer Marketing, responsible for customer engagement marketing, social media and Lithium's own community, the Lithosphere. He is a regular blogger for Lithium and in the Lithosphere you'll see him as PaulGi . You can follow him on Twitter at @lithosphere or @bladefrog Hi all!
Social Media Monitoring Resources - Lithosphere Community
Featured Mobile App Makers | TheyMakeApps.com - Home of the Finest Mobile App Makers
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NBA Digital today announced the launch of NBA Turnstile, the first professional sports multiplatform check-in application that will reward fans for attending and watching live games, and connect them to social media platforms such as Foursquare, Gowalla, Twitter, Facebook, and Fanvibe through the league's digital products. Available during the 2010-11 NBA season, NBA Turnstile will be accessible through NBA Game Time, the NBA's mobile application that provides video highlights, scores, statistics, player information and more. NBA Turnstile, developed in conjunction with Fanvibe, will combine virtual and location based check-ins for fans during all NBA games allowing them to compete against each other to unlock virtual badges, earn NBA prizes, and receive special discounts.
Turnstile to reward fans for attending, watching games | NBA.com
We’d like to share with you the main findings from our recent surveys of Dopplr travellers and analysis of the aggregate travel patterns of the growing Dopplr community around the world. So here, under seven broad headings, is some fresh data: When people share a trip through Dopplr 2/3 have not yet booked a hotel and 1/2 have not made any travel arrangements at all (e.g. plane or train reservations). Dopplr is of course all about sharing where you will be and the unique places you’ve been. What surprised us is how early in the decision process people share their trips. Dopplr use is clearly part of a larger trend of declarative living – alongside services like Twitter and the status line in Facebook – where Dopplr emphasizes future location and privacy.
Blog » Mashups
Sports Marketing 2.0 - Re-thinking sports marketing now that fans are in charge
Following events in LA and NYC, the Digital Fan Marketing Summit made its third and final stop of the year in San Francisco on October 11. Over 100 digital media executives from sports, music, games, TV and movie industries attended. Below are a few snapshots from a fact-filled and fun-filled day in the Bay area.
Posted January 20th, 2011 by Pat Coyle • 3 Comments FourSquare, Gowalla and Facebook, oh my! I’ve been researching location-based promotions lately. From what I’ve seen so far, brands are doing some cool stuff on the leading edge, vendors are proliferating, and sports properties are sniffing around the edges looking for opportunity; while avid sports fans are clearly engaging in this channel.
On Sports fans, check-in, location-based, and Facebook Places | Sports Marketing 2.0 | Pat Coyle
Sports Social Media Rankings - Sports Fan Graph | Coyle Media
Sports Fan Graph tracks 428,131,764 fans who like teams on Facebook and 89,075,301 fans who follow teams on Twitter. You can browse for specific teams by selecting the sport in the main menu bar, or filter via the drop down menu. Click on the arrows to sort the columns.Scoring With Fans – Location Based Sports Marketing »
The world of location-based marketing is evolving rapidly and one of the industries at the forefront is professional sport. Check-in technologies like Foursquare and Gowalla simply make sense for sports teams because they solve a key problem – Identification and connection with their fanbase. You see, in many major markets, tickets are bought and sold numerous times before someone actual ends up with their butt in the seat. So how do you know who is actually there? How do you determine demographics of your audience like age and gender?Social Sport
15 avr 2012 Olivier Depuis le début des années 2000, et sous l’impulsion de son propriétaire ASO, le marathon de Paris est devenu l’évènement phare de la saison de running pour des coureurs amateurs de plus en plus nombreux ( 40 000 coureurs attendus en 2012 ). Devenu très grand public, le marathon de Paris a attiré plusieurs grands sponsors nationaux (GDF Suez, Asics, Air France, etc.) qui mettent en place différentes stratégies d’activation. Parmi ces opérations, celle de la Caisse d’Epargne a retenu mon attention....list of social sports networks - Sports Marketing 2.0
Pat Coyle interviews John McCauley, Senior Director of Digital, Maple Leaf Sports & Entertainment I recently caught up with John McCauley of MLSE. I got a chance to ask him about a cool promotion underway at Toronto FC, the local MLS club . It seems the TFC is recruiting a new “on camera” talent from [...] The more I think about Klout, the more I think about Brad Pitt in Moneyball. If you saw the movie, or read the book, then you’ll know that what Billy Beane discovered a single statistic (on-base-percentage) which seemed to be the key to scoring runs. He bet everything on this insight and fielded a team [...]CRM