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Mobile Games Revenues to Surpass $11 Billion Globally by 2015 as In-Game Purchases Overtake Those of Pay-per-Download, Says Juniper Research. SOURCE: Juniper Research Limited November 30, 2010 03:57 ET App Stores Drive Changes in Monetisation, but Discoverability Still Remains an Issue on Some Platforms HAMPSHIRE, UK--(Marketwire - November 30, 2010) - A new report published today by Juniper Research forecasts that revenues from in-game purchases will overtake the traditional pay-per-download model as the primary source of monetising mobile games by 2013. With Apple's in-app billing mechanism showing the way forward, total end-user revenues will surpass $11 billion annually by 2015, nearly double what they were in 2009 ($6bn).
An increasing number of games are being offered free at the point of purchase, in order to garner attention, with in-game purchases -- which include extra gaming levels or gameplay items -- being utilised by developers and publishers to monetise the game once the user has been given a taste of what the game has to offer.
SportsFanLive.com: Sports News, Scores, Blogs, Community, Fantasy, Sports Bars, FanFinder, BuxBets and more. MVN. News, Scores and Fan Opinion Powered by 294 Sports Blogs - SB Nation. Www.infosolutionsgroup.com/2010_PopCap_Social_Gaming_Research_Results.pdf. Blog » Blog Archive » (Dopplr * Moo + stickers) / API = Mooplr! The story starts out like this… We decided we wanted to make some new stickers to give away, especially in time for dConstruct2008 in Brighton. We were trying to figure out what to do and where to get them printed, when Denise from Moo.com suggested that we use Moo stickers, each representing a city – as they reminded her of the blocks that we use in the Dopplr ’sparklogo’ .
We thought this was a great idea, especially as we thought we could go one further and actually generate the city stickers directly from our database, to ssatisfy our near-constant obsession with visualising the world of Dopplr . MattB got to work making a small bit of code that produced the top 78 cities as colour blocks, to a design template I made in Adobe Illustrator and saved as SVG file for him to manipulate. With help from our friends at Moo , we were able to interface this directly with their API , creating a limited-edition 100 sticker books to give away. Thanks Lloydie ! Gettups.com - “Yeah, I talk alotta shit, and I practice what I... Gettups.com. Social Media Monitoring Resources. Featured Mobile App Makers | TheyMakeApps.com - Home of the Finest Mobile App Makers. Down River Design Louisiana, USA • under $5k SkillsSome Apps they've madeMore info iphone-ipadandroidblackberrypalmwindows-mobilesymbian It can be frustrating trying build an app outside the country, but expensive to do it in the US.
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NBA Game Time 2010 - iPhone 4G. Turnstile to reward fans for attending, watching games. NBA Digital today announced the launch of NBA Turnstile, the first professional sports multiplatform check-in application that will reward fans for attending and watching live games, and connect them to social media platforms such as Foursquare, Gowalla, Twitter, Facebook, and Fanvibe through the league's digital products. Available during the 2010-11 NBA season, NBA Turnstile will be accessible through NBA Game Time, the NBA's mobile application that provides video highlights, scores, statistics, player information and more. NBA Turnstile, developed in conjunction with Fanvibe, will combine virtual and location based check-ins for fans during all NBA games allowing them to compete against each other to unlock virtual badges, earn NBA prizes, and receive special discounts.
NBA Turnstile will will reward fans for attending and watching live games, and connect them to social media platforms. NBA Digital NBA Turnstile features include: Blog » Mashups. We’d like to share with you the main findings from our recent surveys of Dopplr travellers and analysis of the aggregate travel patterns of the growing Dopplr community around the world. So here, under seven broad headings, is some fresh data: 1. Willing to share travel intention, long before the trip 2. International 3. Independent early adopters of digital technologies 4. Compared to traditional frequent travellers: younger, earn more, travel more 5. Preference for unique hotels 6. 1. When people share a trip through Dopplr 2/3 have not yet booked a hotel and 1/2 have not made any travel arrangements at all (e.g. plane or train reservations). 2.
Dopplr may have the most international social graph of any social network. London , New York , San Francisco , Paris and Berlin are the top destination cities. 3. 4. Dopplr travellers are highly-educated and compared to traditional frequent travellers they are younger, earn more, and travel more. 5. 6. 7. Sports Marketing 2.0 - Re-thinking sports marketing now that fans are in charge. On Sports fans, check-in, location-based, and Facebook Places | Sports Marketing 2.0 | Pat Coyle.
Posted January 20th, 2011 by Pat Coyle • 3 Comments FourSquare, Gowalla and Facebook, oh my! I’ve been researching location-based promotions lately. From what I’ve seen so far, brands are doing some cool stuff on the leading edge, vendors are proliferating, and sports properties are sniffing around the edges looking for opportunity; while avid sports fans are clearly engaging in this channel. According to a recent Pew Internet study, just 4% of online Americans used location-based services in 2010.
Many experts are saying “check-in” is already passe, but location-based services are clearly set to gain adoption quickly. eMarketer, for example, is predicting explosive growth in location-based services, and the company stresses the idea that location is about more than check-in. Our research at Coyle Media shows that avid sports who follow teams on social media are far more likely than average online citizens to engage in location-based activities. Sports Social Media Rankings - Sports Fan Graph | Coyle Media.
Scoring With Fans – Location Based Sports Marketing » The world of location-based marketing is evolving rapidly and one of the industries at the forefront is professional sport. Check-in technologies like Foursquare and Gowalla simply make sense for sports teams because they solve a key problem – Identification and connection with their fanbase. You see, in many major markets, tickets are bought and sold numerous times before someone actual ends up with their butt in the seat. So how do you know who is actually there? How do you determine demographics of your audience like age and gender? And what about all those fans in other cities that can’t get to the game? Check-in services not only help with this identification, but present opportunities for personalized marketing and promotion.
Let’s take a look at the use of LBS services across the four primary leagues here in North America (NBA, NHL, NFL and MLB) in 2010 The NHL NHL fans that attended NHL Face-Off (opening night event) used their mobile devices to check-in on Foursquare. The NBA. Social Sport. List of social sports networks - Sports Marketing 2.0. ESPN: The Worldwide Leader In Sports. TV Offseason Package | MLB.com: Subscriptions. How can professional sporting organizations make better use of social media. S Collins driving force for HBO's '24/7' venture - 2011 Bridgestone NHL Winter Classic - Capitals v. Penguins. John Collins is too diligent and too meticulous to let just any cameras barge into the NHL's regular season and turn on the lights for an all-access look.
HBO Sports isn't just any cameras or any network. HBO Sports is the pinnacle of sports reality TV. Collins, Chief Operating Officer of the NHL, knows this not from just being an avid viewer, but from experience. As part of his gig during his 15-year tenure at the National Football League, Collins worked hand-in-hand with NFL Films President Steve Sabol and HBO Sports President Ross Greenburg to make sure the phenomenon that is "Hard Knocks" got launched properly in 2001. He's at it again, and Collins thinks the upcoming "24/7 Penguins/Capitals: Road to the Winter Classic," a joint venture between the League and HBO Sports, is can't-miss programming for the NHL and its fans. HBO Sports' "24/7" franchise has won 12 Emmy Awards since its debut in 2007, making it the most decorated sports program over the last three years. IMG World - College Sports. IMG is the largest independent producer of sports programming in the world.
Responsible for more than 18,500 hours of television and more than 20,000 hours of radio annually, our production team has the experience it takes to put on a show in front of the world's largest audiences. Working alongside our media distribution team, we provide a seamless solution for both rights holders and broadcasters worldwide. Whether it’s live or studio, in stadium or on the course, across America or throughout South Africa, we can handle all your production needs. In U.S. college sports, our productions include: Live and taped game broadcasts Coaches shows Radio game broadcasts Radio call-in shows For more details about our college production capabilities, contact us (contact information is below) or visit us at: IMGCollege.com. App Maker Overview - How to build mobile app | ShoutEm. A Bittersweet Farewell to HBO's "24/7" - NYTimes.com.
On Wednesday at 10 p.m., HBO will show the final episode of its “24/7″ series on the Penguins’ and Capitals’ “Road to the Winter Classic,” and hockey fans will be watching as they have the previous three episodes of this superb, engrossing documentary. This episode will be about the New Year’s night outdoor game, and many at Heinz Field in Pittsburgh last Saturday were already saying they couldn’t wait to see it. But when it is over, a lot of fans will be very sad to see it go. But none will be sadder than the coaches and players, as Dan Bylsma, the Penguins coach, told reporters moments after the outdoor game ended. Bylsma’s halting description of his feelings at seeing the bittersweet end of the month-long “24/7″ experience was hard to forget, and may give a preview of some of what we may be seeing in the episode.
“I feel a little let down seeing these guys go,” he said. “I guess I’ll be all right with not having a mic pasted right here all day every day.” On the “NHL Live!” Alltop, all the top stories. TechCrunch.
Quora. Social Media News and Web Tips – Mashable – The Social Media Guide. 7 Tips For Building a Better Branded App. This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business. At this point, many companies recognize that developing a branded mobile app can be an asset. Unfortunately, fewer of them understand how to best leverage this new channel in order to benefit their brand.
“We were inundated with requests that were like, 'We need an app because somebody within an organization says we need an iPhone app or we need an Android app,' " says Anthony Franco, the president and co-founder of app development agency EffectiveUI. "The conversations are sometimes a little awkward because we asked the very simple question, 'Why? ' And there was this struggle, and there’s still a little bit of struggle with articulating the reason behind the mobile app.”
Franco recently chatted with us about how brands can avoid contributing to this group of unsatisfied mobile app users. 1. 2. 3. 4. 5. 6. 7. HOW TO: Get the Most Out of Facebook Insights for Small Business. David Hartstein is a partner at Wired Impact, a web design company that builds websites for nonprofits. You can connect with David on Twitter and the Wired Impact Facebook Page. You’re a small business owner and you've decided to create a Facebook Page for your company. Or you’re an employee in an organization and, since you are the only one who "gets" social media, you’ve been charged with running a Facebook Page.
You set it up and make it look nice. You put up some photos and videos that you think represent the organization well. You e-mail a bunch of your friends and the page has almost 100 "Likes. " Enter Facebook Insights, a powerful analytical tool that can help any organization evaluate the effectiveness of its Facebook presence. The following scenarios are illustrations of how a fictional small business, "Bill’s Tech Company," can leverage Facebook Insights to evaluate the effectiveness of its new Facebook Business Page. Facebook Insights Overview Scenario 1: Are “Likes” Enough? 10 Ways Business Leaders Can Turn Ideas Into Execution. Paul Kerr has been involved in business for more than 28 years, including more than 20 years in consulting and training. He is a principal at leadership training and consulting firm Skills for Excellence. One of most frustrating challenges facing business leaders today is closing what is commonly known as the execution gap (or sometimes the strategy gap).
The execution gap is a perceived gap between a company's strategies and expectations and its ability to meet those goals and put ideas into action. Due to the complexity of people, businesses, and the societal constructs in which we operate, it is more difficult than it might seem at first glance to close this gap. A survey in 2007 found that 49% of business leaders perceived a gap between strategy and execution; 64% lacked confidence in their company's ability to narrow it.
However, there are some simple rules for closing the execution gap. 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. This is sometimes a difficult thing to do. 5 New Online Services Perfect for Small Businesses. This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business.
When you think of online destinations for professional purposes, social networking sites tailored toward business users — like LinkedIn — probably come to mind. Savvy small business professionals will find, however, that a crop of new startups offer them access to fresh technologies that help with professional networking, research, influence and community building. While you've likely never heard of the startups listed below, each is gaining traction from early adopter audiences and is building consumer-facing products easily applied to common small business tasks. Some, especially Stipple and Marginize, could even help improve traffic to your site and engage visitors longer with more compelling reasons to stay put. 1. Hashable The startup is currently in invitation-only mode. 2. 3. 4. 5. How 7 Startups Are Building Their Online Communities. This post originally appeared on Dyn.com, a world leader in managed DNS, powering the best brands on the web including Gowalla, Mashable, Twitter, Wikia and more.
Follow @DynInc on Twitter. Community management is anything but a science. But, more and more startups are figuring out early on that defining what "community" means to their business, and then working to incorporate and respond to that community is an essential element in their growth and the maturation of their products. What follows is an in-depth look at how seven startups at various stages of development are approaching community management. For some, the in-house Community Manager is a must.
A few themes resonate throughout these examples: make users happy, listen to everything, incorporate community feedback into product development when appropriate, and stop fretting over the trolls. 1. With Pandora’s community ballooning in size, acting community manager Aaron Morgan has his hands full. 2. "Don't focus on community. How 4 Small Businesses are Using Location-Based Services. HOW TO: Manage a Sustainable Online Community. 5 Predictions for Small Business in 2011. Why Your Business Should Consider Reverse Mentorship. Why the Best Online Marketing May Be Headed Offline. HOW TO: Optimize Your Mobile Site Across Multiple Platforms. Foursquare's Super Bowl Campaign to Test Badge Redemption Codes.
Social Point of Sale: The Holy Grail for Location-Based Marketers. Linking the Real World to the Web: 3 Emerging Technologies Compared. Ft | Explore your city - recommend the hottest locations! » friendticker, get something out of going out - friendticker.com. Why Your Smartphone Will Replace Your Wallet. 31 New Digital Media Resources You May Have Missed. Will Sports Illustrated's Subscription Plan Rescue Digital Magazine Sales? HOW TO: Advertise Inside Social Games on Facebook. 4 Small Business Mobile Predictions for 2011. 3 Ways Live Events Improve Online Communities. HOW TO: Become a Foursquare Power User. Beyond the Checkin: Where Location-Based Social Networks Should Go Next. 13 Branded Mobile Apps That Got It Right. 37 New Digital Media Resources You May Have Missed. HANDS ON: Sony Ericsson's. 5 Top Social Games and Why They're So Successful. Lil Wayne Crushes Oreo's Attempt at Facebook Record.
OpenX. How to Start a Customer Rewards Program. Building the Marketing Plan: A Blueprint for Start-ups. About us. FanIQ | The Sports Bar. Upickem. Freemium: Is the Price Right for Your Company? Marketing in Hand for mobile smartphone 2D QR Barcodes. Snapforbusiness.com. Visa Buys Virtual Goods Monetization Platform PlaySpan For $190 Million In Cash. Square Goes High Fashion With Vivienne Tam Branded ‘Double Happiness’ Device. The Power of Velveeta: Shopkick Announces 3 Million Product Scans. Live Like it Counts - LifeKraze. How can professional sporting organizations make better use of social media.