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BtoB Leading Edge: 10 Sharp Tips taken from the Cutting Edge Demand Generation Virtual Conference | Modern B2B Marketing Blog | Marketo
Yesterday’s BtoB Leading Edge, Demand Generation in the Digital Age was a great way to make sure your organization’s demand generation programs are best-in-class. With almost 5,000 registrants, it is clear that B2B marketers are concerned about getting the most out of their demand generation and lead management programs. But with so much on a marketer’s plate these days, not all 4300 could attend this half day event. For those, and as a wrap-up from the event, I wrote up the top tips I took from the show: 1. Website visitors need clear directions on what to do when they arrive on your website
57 Social Media Policy Examples and Resources | davefleet.com
Over time I’ve found myself doing more and more foundational work for organizations looking to dip their toes into social media. One of the key elements of this work, in my opinion, is creating a social media policy that fits well with the organization’s goals, culture and risk tolerance. But where to start? As it happens, lots of organizations publish their social media guidelines online, ready for you to review and use yourself. Here are 57 61 great social media policy templates and resources to use when building your own.