Zero Moment of Truth from Google - Toolbox. The Rise Of Visual Social Media. Social media sites like Facebook, Instagram, and Pinterest have ushered in visual marketing as the breakout trend for 2012. When it comes to their products, businesses are learning to show, not tell, and visual content sites are fueling our desire for beautiful photography and sensational design. Two years ago, marketers were spreading the maxim that "content is king," but now, it seems, "a picture really is worth a thousand words. " "Blogs were one of the earliest forms of social networking where people were writing 1,000 words," says Dr. William J. Ward, Social Media professor at Syracuse University. "When we moved to status updates on Facebook, our posts became shorter. Then micro-blogs like Twitter came along and shortened our updates to 140 characters. This trend toward the visual is also influenced by the shifting habits of technology users.
Detavio Samuals is the EVP and Director of Client Services at GlobalHue, one of the nation's top market advertising agencies. Curating content: How to build a content marketing strategy. In this series of Smart Insights Best Practice Advice, Danyl Bosomworth of SmartInsights.com shares tips on best practice to get better results from digital marketing. This month Danyl explains how to put content curation front and centre in your content marketing planning. I’ve been spending some time recently writing a content marketing plan for a client, at First 10.
As a part of that plan I’ve focussed on content curation as a major part of the programme of activity over the next 12 months. In their case the reason why they’re investing is that it’s right strategically and suits their budget. They are a commercial marketing team with minimal internal copywriting resource, and they’re not creative enough to reliably originate a steady stream of ideas.
So it made sense to centralise content curation in addition to publishing original articles and media as and when they can afford it. Remember that it takes time Curation is not an opt-out or quick fix. Sources of content come first… Content Marketing: Interactive infographic blog post generates 3.9 million views for small insurance company.
MarketingSherpa.com. MarketingSherpa.com. The Future of Advertising 2020. How Google+ And Topshop Co-Created London Fashion Week's Most Interactive Show. Last fall Justin Cooke, Topshop’s energetic 31-year-old chief marketing officer, took the high street fashion chain’s social presence to a new level when he collaborated with Facebook on a "Customize The Catwalk" experience during London Fashion Week--over 2 million people watched that show online. This season, Cooke and Topshop partnered with Google+ to build upon last fall’s success with a dynamic array of social experiences before, during, and after yesterday’s Topshop Unique show at London’s Tate Modern museum. Since the collaboration’s live video initiative began on Friday afternoon, it has garnered over 4 million views across a multitude of platforms.
The Topshop collaboration is by far Google+'s biggest partnership with a major brand to date, according to Marvin Chow, Google+'s global marketing director. Editing Ideas--And Creating A Narrative "Two of the movies I worked on were James Bond movies," says Cussen. Introducing The Topshop Story To The Public Behind-The-Scenes.
64 Google+ Content Strategies [Infographic] When It Comes To Content Strategy, It's Better To Think About Spreadability Than Stickiness. A few years back, a client came to my agency with a desire to show its "thought leadership" online. A key executive there was a credible source on healthy living, and the company wanted to find ways for him to share his expertise online. We considered the question from the audience's eyes, thinking about the company's content in relation to other online communities and destinations online focused on the same subject, and considering as a goal seeing audiences sharing and engaging with our client's material in those various destinations. The company would hear none of this way of thinking.
Why, they asked, would they want to pay any mind to discussions about healthy living elsewhere? The disconnect between my agency and our client stemmed from contrasting mindsets. Meanwhile, spreadability focuses on how content moves through communities and exists at multiple points of contact, with an emphasis on a diversity of audience experiences. [Image: Flickr user Doug Wheller] What Great B2B Transmedia Storytelling Looks Like. 58 Social Media Tips for Content Marketing.
Visual Content Marketing A Must For 2013. Why visual content marketing will rule the roost in 2013. Read how you can start your year off right. Happy New Year, Everyone! In 2013, recognising and harnessing the power of visual content marketing, including signage, should be at the top of everyone’s “To Do” list. Why is visual content marketing so important, you ask? We Are in the Midst of a Content Overload As the internet and mobile media take over more and more of our lives, the average person’s access to content in the form of text has absolutely sky rocketed.
But We Have No Time to Read It Yet, despite the massive amount of content to which we are exposed, we are finding ourselves more and more bogged down with activities and responsibilities. We Process Visual Information Faster This is why visual content marketing is such a key element in successful marketing strategy for 2013. Using Visual Content Marketing Signage is only the tip of the iceberg when it comes to visual content. Does your brand need a new look? Curation-Corner. The Future of Content Marketing Is Going Visual. At IMGrind we are a friend of the trend. Over the past two years, visual content marketing has been on the rise. While this shift in content marketing can be seen all around, one of the most telling movements towards this visual-based way of communicating is found at Facebook. Have you noticed how your friends and family are sharing facets of their life by photos, memes, videos, cartoons, text-graphic/photo images, and more? A quick run through anyone’s feed will clearly demonstrate this shift.
Each and every day we are bogged down with words and conversations. Remember that your customers are living in the same world as described above. So, as a marketer what ways can you capitalize on this trend? Photos Got a smartphone or a nice camera? Memes Want a quick-fire way to get your brand shared on social platforms like Facebook? Videos If you have a knack for creating videos, you may want to try building your audience with this format. Infographics Not everyone is a designer. Be Memorable. Power of Content marketing. Google Image Result for. Better Content Marketing: 5 Types of Content That Your Community Craves by @ducttape.
My friend of many years, John Jantsch is a marketing consultant, speaker and author known the world over for offering practical marketing advice to tens of thousands of small businesses. This week he’s launching a new book, The Commitment Engine – Making Work Worth It and I asked if he’d share a peek for our readers here at TopRank’s Online Marketing Blog. With growing popularity, more companies are becoming aware of the importance and impact of content marketing. But many are unsure how to create content that customers actually want and that can have an impact on the business bottom line. In this guest post, John Jantsch offers practical advice that any business, small or large, can implement today for less mechanical and more meaningful content creation. The creation and distribution of content has become such a significant aspect of effective marketing and community building these days that it requires a high place in the strategy conversation in most every business.
Filtered Content. 29 Content Marketing Secrets e-book. Winning the Content Marketing Game: 4 Types of Killer Content. Imagine this: you’re a marketing manager tasked with increasing sales through digital channels. Your customer segments vary from VPs to mid-level managers. You have minimal resources for content creation and social media, but management expects a 30 percent increase in traffic and leads each quarter. Doing more with less is the “MO” for most marketing departments, and with the increasing complexity of the search, social, and mobile web, many marketers are challenged to be efficient and effective. The Solution Comes Down to Planning When there are minimal resources and a demand for performance, there is no substitute for getting creative and being as efficient as possible. Click to download an Editorial Calendar Template One way to achieve that efficiency and feed the social media and content beast is to organize content creation and promotion by considering the different types of content.
Content Repurposing Content Co-Creation Evergreen Content Content Curation MMA Image Credit: Shutterstock. 5 Visual Content Creation Ideas to Add Punch and Power. When we hear the term “content,” we usually think words. But content marketing is much more than that. Visual content, in fact, is one of the most powerful tools for increasing engagement, shares, responses, and more. What are some easy ways to incorporate visual content into your marketing efforts?
Here are five types of visual content marketing that go beyond simple text! 1. Images You know the old saying, “A picture is worth a thousand words.” When it comes to using images in your content marketing, here are the top tips to follow: DO invest in high-quality, professional images.DO use images that illustrate and enhance your message.DON’T pick overly-flashy images that distract readers from your main point.DO use images to break up text.DON’T forget to include an “alt” attribute in the image properties — this helps search engines recognize your images, too.DO consider watermarking your original photos to protect your proprietary images as they spread across the web. 2. 3. 4. 5. 2010 Story Stealers. Curve. Since our last Technology report in 2009 the idea of connectivity has gone from an aspirational marketing idea to a very immediate experience delivered visually. And while connectivity will still be signaled with images of family, groups of friends, lovers, it’s moving in much more diverse and interesting ways.
It’s partly because connectivity is no longer simply the expression of a technological tool connecting us to each other, like wi-fi, the Cloud, or a network. Connectivity today is how we are in the world; it is embedded in our everyday behaviors. What’s driving this transformation is the idea of “augmented reality”, where our real-world environment is augmented by computer-generated input, constantly and live. There were many visual signposts in popular culture on the way to augmented reality (AR). Everyone’s favorite is Minority Report where personalized ads talk to individuals in public spaces.
It certainly wasn’t the first example of AR. Curve. Using Modahaus SS100SP as iPhone 5 macro stand. The Modahaus Steady Stand SS100SP as an iPhone 5 macro stand is possible with a very simple user modification. A number of our existing customers have simply modified their SS100SP’s as they’ve upgraded their iPhone 4 to iPhone 5. Here we’ll show you the simple mod required to adapt your SS100SP for iPhone 5 macro photography. SS100SP as iPhone 5 macro stand – unmodified As the image above shows, the iPhone 5 on the Steady Stand SS100SP as it comes straight out of the Smart-wallet. If you look closely you’ll see the nearest end of the iPhone 5 is sitting on top of the end tabs of the support platform.
SS100SP as iPhone 5 macro stand – where to modify The photo above shows a close up of the two upright end tabs. Rise of Infographics: Marketing in the Social-Media Age. Visual Marketing Strategy — Getting Started. Popular Today in Business: All Popular Articles With the growth of Instagram and Pinterest being adopted by so many major brands, the art of visually storytelling is one more skill the adroit marketer must have as a part of her skill set to stay relevant. So, here are three things you should know to start developing a visual strategy for your company. Who is doing a good job of visual storytelling with Instagram or Pinterest? What should you be doing? Review a good mix of Pinterest and Instagram accounts. Where should you start? Look at your digital content.
The customers expressing the brand’s valueActivities, events and people that reinforce your brand messagingCustomers using the productEmployees’ human side or at workAnd areas that are broader like history as it relates to the company’s brand or uses Try any or all of theses and see what works. Watch The Video Here.