HOW TO: Leverage LinkedIn for Your SEO Campaign. Erin Everhart is the director of web and social media marketing at the digital marketing and web design company, 352 Media Group.
Connect with her on Twitter @erinever. There are two ways to conquer web marketing: good content and even better relationships. The problem is, any SEO pro has already identified this. Try targeting blogs as link resources. Not only do people trust blogs, they’re one of the most effective ways to both build your brand awareness and get high-quality content links that point back to your website. Let’s say you’re working on an SEO strategy for a new restaurant in Atlanta. So instead of backing into content relationships, try using LinkedIn as a search tool. Sticking with our Atlanta restaurant example, there are other searches you can use to bring about results. "Food” filtered by location and/or writing and editing professions“Food blog” or “food blogger,” filtered by location“Food editor,” filtered by location. Google +1 And The Rise of Social SEO. The author's posts are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz.
Today Google announced the release of a new social feature: +1 Read more about the launch from these in-depth blog posts: Quick Summary Rolling out across English Google over the next few days is a new "+1" feature that allows you to endorse URLs. If you're not yet seeing it in your search results enable it in Google experimental. Once you click a result you see something like this: All of your +1 results appear on your Google Profile (e.g. I'm a really big fan of this from Google - they seem to be doing a lot of things right with social at the moment and this seems to be universally received as positive by the twittersphere.
The Impact of +1 on SEO So what's the impact of this for SEOs? The +1 button is shorthand for "this is pretty cool" or "you should check this out. " Click +1 to publicly give something your stamp of approval. The Rise of Social SEO. 23 Awesome SEO Blogs Everyone Should Read. Search engine marketing is constantly changing.
Like social media and other aspects of online marketing, search engines are working to deliver better results for their users. To do this, they are focusing on new areas like localization and social search . As a marketer, it is important to keep up with all of this news, so here is our reading list of search engine optimization (SEO) blogs that will help make you a better marketer. 1. SEOmoz Blog - SEOmoz has become the gold standard for SEO information and how-to articles. 2. 3. 4. SEO Link Building. Lazarotix.