Jack Stanton sur Twitter : "Designer friends! Marketing friends! Stop butting heads and read this. #marketing #design. Marketing managers vs designers: How to get on the same page. “If you’re walking down the right path and you’re willing to keep walking, eventually you’ll make progress.” – Barack Obama said that.
Encouraging words, aren’t they? Encouraging, but not at all accurate when it comes to the work of marketing managers. Thanks anyway, Mr President. You see, the quote doesn’t take into consideration the impact of collaboration. As a marketing manager who works alongside IT experts, writers and, most importantly in this case, designers, you have to be prepared to let other people have an input into the work (or the ‘right path’) that you need to produce (or ‘keep walking’ down). You’ve hired your design team, either in-house or at an agency, because of their expertise, the quality of the work they’ve produced, and the results they’ve achieved in the past. How can you, as a marketer, get more from your relationship with your designer? How to close a competition with a call to action.
How many times do you enter competitions and never hear the results?
How often do you run competitions and spend more time promoting than you do following up? Firebox recently demonstrated an excellent way to close a competition by sending out an email to all entrants to let them know they had not won. Most online competitions are designed to simply gather names and addresses, then only the winners get to see the results. With the email above, Firebox has communicated with everyone who entered, and taken the opportunity to generate a new call to action. This is good customer service, a great piece of communication and very likely to boost sales. Marketing ideas? Get your running shoes on. People choose to run marathons mainly for two reasons – for a sense of achievement and to raise money for a good cause.
Thousands of people take to the streets of London in April to run the 26.2 miles around the capital city. Essential Guide to Video Marketing: A Resource for Marketers Social Media Examiner. Do you want to use video for your business?
Are you looking for a resource to help you combine video with social media marketing? Whether you’re using video as an individual or as part of a team, these expert articles will help you live-stream, record, publish and market video to support your marketing goals. Each of these articles will help you understand and master a specific part of using video for business. Discover how to use video marketing. Go Live With Streaming Video Meerkat and Periscope: How Businesses Are Using Live Mobile Broadcasting: In Social Media Marketing Podcast 149, Brian Fanzo explores the live mobile broadcasting apps Meerkat and Periscope. Marketing ideas? Get your running shoes on. How to use trade shows for social networking. Trade shows and conferences are often under-utilised by companies.
Exhibitors try to capture as many leads as possible to follow up later; speakers hope that their presentations will resonate enough to create contacts; visitors aspire to gather as much information as possible and leave without having to be talked at by sales people. If you study any trade show, as we did recently, you will discover that a lot of opportunities are missed. How to introduce marketing automation to your website. Marketing automation software is an investment.
A very worthy one, but investments cost money. Turning the periodic tables on marketing - Online Marketing Tips. The Periodic Table of Elements, created by Dmitri Mendeleev, is probably the most famous and infographic in history.
Since it was published in 1869, the Table of Elements has been a feature of science labs and classrooms in schools all over the world. We’ve grown up with it, but only recently has this infographic taken on a new lease of life. The convergence of the world wide web, digital marketing channels and the trend towards graphical representations of information, marketing people have been compiling their own periodic tables of elements. The most recent famous one of these, and perhaps the best, is the Periodic Table of Content Marketing. NB: All links in the article open in a new window. The Marketing Week. ?utm_content=bufferbb57f&utm_medium=social&utm_source=twitter. There are many reasons why someone might buy something on your ecommerce site, aside from the promise of free cake and endless Gifs of kittens yawning.
Here are the three most glaringly obvious: Because you are selling exactly what I’m looking for.Because you’re selling it for less than everyone else.Because you are Amazon and it’s just easier if I just do all my shopping with you. The first two are so glaringly obvious, that they’re hardly worth talking about. But I will anyway, because I like the sound of my own voice... Turning the periodic tables on marketing - Online Marketing Tips. Turning the periodic tables on marketing - Online Marketing Tips. Turning the periodic tables on marketing - Online Marketing Tips. Turning the periodic tables on marketing - Online Marketing Tips. Steal These 5 Secrets From Google, Netflix, Amazon to Improve Your Customer Service.
As a customer service consultant, I work hard to help businesses design customer service touchpoints and deploy customer service systems, processes, and technology in a manner that doesn't simply respond to customers but actively seeks out opportunities to serve their wishes and needs even before they have voiced them, as well as to protect customers from their own mistakes before (or just after) they make them.
This is the concept of anticipatory customer service, and it can be provided by empathetic, well-trained employees, superior deployment of technology, or both. (Today I'll focus on technology.) For clarity, all the illustrations below make use of extremely prominent consumer brands: Gmail from Google, Netflix, and Amazon.com. 'Unboxing' YouTube Marketers Are Accused of Tricking Kids. The YouTube Kids app can sometimes feel like a shopping channel, with videos upon videos of kids unboxing toys.
The clips star pitch-kids who have mastered the art of the sale. These YouTube child stars are good at what they do, unpacking new toys and showing off all the parts and how to play with them. You'll find Play-Doh, Disney princesses, Legos and more on display in an almost fetishistic fashion. The kids are sometimes paid handsomely by brands, too, but the videos aren't labeled as marketing. One of the top child YouTube stars, Evan of EvanTubeHD, is a cherubic tyke whose toy playing is almost hypnotic. Inside Vertical Leap: Data led, content fed. Over the next couple of weeks, we’re going to take you on a tour of the various specialist teams at Vertical Leap to give you some real insight into how we approach the work we do for our customers and how everything starts with data.
My name’s Laura and I’m one of many brand journalists within the content team. It’s a varied bunch, made up of all sorts of writers, a designer and a team of campaign delivery managers (CDMs). We have Jack, who we all envy for having the ability to craft the most eloquent sentences you’ve ever read; Graeme, whose writing is always faultless; and our pony-loving head of content Sarah, to name but a few of our brilliant specialists. You’ll never meet a more committed person than Sarah; she loves what she does! In fact, we all do, and I want to show you just how much hard work, time and specialist knowledge goes into everything we produce. Here’s a little sneak-peek into what the Vertical Leap content team does to get such great results.
7 Painful But Funny Marketing Videos. There's something about marketing and advertising that brings out the devilishness of video-makers. Here are seven satires that ring all to true to real life: 1. This is a Generic Brand Video. Sell the full picture, not the pieces. Steve Masters sur Twitter : "10 Marketing Techniques I Learned from #Instagram Models #marketing. 10 Marketing Techniques I Learned from Instagram Models.
Why Customer Service is the New Marketing. If you make a stellar product but don’t provide stellar customer service, guess what you won’t have? Very many customers. Courtesy of iStock/Dean_Fikar If you’re looking for a competitive advantage in business, customer service is the answer. Why? It’s like investing in both customer loyalty and your promotional budget at the same time. Do you know which marketing channel is the most successful? The ability to measure digital marketing at a granular level is both a blessing and a curse. As digital touch-points are easy to measure, we can make the mistake of paying too much attention to last click attribution, even though so many other marketing channels have played a role through the sales funnel.
This is the topic of my talk, ‘The journey of an eyeball’, at the Digital Marketing Show in London (you can see the slides below). By eyeball, of course, I mean ‘user’. Prize draw tips - ideas for prizes. The most important element of a prize draw is the prize, right? Well, that’s only partly true because the prize itself isn’t always what makes people enter. A lot of people enter prize draws simply for the sake of trying to win something.
Anything. I previously wrote about five tips for an effective prize draw. In this article I am concentrating on ideas for prizes. The prize becomes your headline, so you should make sure the offer is very clear. Marji J. Sherman sur Twitter : "5 Road Bumps That Warrant Altering Your Social Media Goals. 5 Road Bumps That Warrant Altering Your Social Media Goals. 2013 was a huge year for me. 13 = my lucky number –> I was born on Jan 13th. The Marketing Week. Measuring ROI: why we’re all doing it wrong. NBP012 – Getting Started with Small Business SEO, with Neil Patel. Podcast: Download (45.8MB) Why animated #videos trump traditional video #marketing. Study shows mobile social users are more active and engaged. Red_Web_Design : 12 Ways to Use Google Plus ... 12 Ways to Use Google Plus to Market Your Business.
Google Plus can be a difficult network to get started with. Why Emotional Marketing Beats Promotion 2 TO 1. The following article is republished by permission of Michael Brenner. How Product Reviews Generate Most Valuable Traffic [Infographic] The Men Who Made Us Spend - Media centre. Turning the periodic tables on marketing - Online Marketing Tips.
Yes, marketing automation is for small businesses too. As a marketing person, you are probably aware of marketing automation, perhaps associating it with dynamic content, personalisation, segmentation, customer relationship management (CRM) etc. CRM software should help, not dictate, the sales process. All businesses need to manage relationships with customers, but that doesn’t mean you should buy an off-the-shelf CRM program and follow the instructions. Econsultancy : Six mobile #marketing ... Six mobile marketing alternatives to QR codes. Oh QR code, how did you fall from grace so soon? Perhaps it was around the same time that advertisers started putting really tiny ones on posters, plastered on Underground walls on the wrong side of the platform, thereby making users dangle their arms over the train tracks smartphone in hands, oblivious to an oncoming train about to rip their arms off.
I might have made that last bit up, but if you live outside of London you’d be forgiven for thinking it’s true. Perhaps I need a more scientific approach to gauge popular consensus on the use of QR codes. Turning the periodic tables on marketing - Online Marketing Tips. Context Marketing vs. Content Marketing. Why gamble with your website reputation? In my recent post about the hoo-ha surrounding guest blogging, I explained the types of content marketing activity that are likely to be regarded as spam by Google. The Top 4 Most Effective Calls to Action on Twitter. 5 Mistakes You Must Avoid if You Want to Build a Loyal Readership. Don’t be a Grinch! Start planning your Christmas marketing… 4 Questions You Should Ask About Your Marketing. Here Comes LinkedIn, Publishing Original Content. How Coca-Cola's digital marketing has legs.
What is marketing automation? 10 Awesome Headlines that Drive Traffic and Attracts Readers. Are You Speaking Your Target Customers' Language? - Marketing Words Copywriting Blog. Epically Awful Social Media Blunders and Why Your Business Should Care. As Sooty turns 65, what he can teach us about marketing. Marketing automation - good versus evil… you decide! How to introduce marketing automation to your website. Why LinkedIn is a key addition to social media marketing. 5 reasons why marketing automation tools are here to stay.
Outsource - to get more 'left brain' marketing. The three reasons why people visit your website. The benefits of outsourcing your digital marketing management. How to create a healthy content marketing strategy. Marketing ideas? Get your running shoes on. T.co / Twitter. Marketers are all heart on Valentine's Day. Masterstips : Marketing lesson 1 - spell... The benefits of social media for businesses. How to get editors to read press releases. Optimising landing pages throughout your site. Search Engine Marketing Services from Vertical Leap. SEOmoz Blog Featuring Search Engine Marketing Tactics & Strategies. Online marketing tips with Steve Masters.