World's Largest Professional Network. Blog: Research-driven optimization, testing, and marketing ideas. Testing is the marketer’s ultimate tool. It allows us to not just guess what coulda, woulda, shoulda worked, but to know what actually works. But more than that, it gives us the power to choose what we want to know about our customers.
“As a tester, you get to be your own teacher, if you will, and pick tests that make you want to learn. And structure tests that give you the knowledge you’re trying to gain,” said Benjamin Filip, Senior Manager of Data Sciences, MECLABS. So what steps do we take if we want to be our own teacher? While conducting interviews about the live test ran at MarketingSherpa Email Summit 2014, I recently had the chance to discuss testing processes with Ben, as well as Lauren Pitchford, Optimization Manager, and Steve Beger, Senior Development Manager, also both of MECLABS.
Read on to learn what they had to share about the testing process that marketers can take away from this email live test. Step #1. What do you wish you knew about your customers? Step #2. Step #3. Headway Premium WordPress Theme. Download Free PowerPoint Templates, Free Business PowerPoint Presentations. Social Media ROI— Yes, It’s Real | The Interactive Pulse: Boston Interactive Blog. Favorite Web 2.0 Tools. HootSuite. Outspoken Media Blog. UnMarketing. HubSpot. HubSpot Content Camp | Content Camp for HubSpot Customers.