Videos from the Haas School of Business – University of California, Berkeley. Information for the World's Business Leaders - Forbes.com. Small Businesses Resources. The Age of the Consumer-Innovator – The Magazine - MIT Sloan Management Review. Recent research shows that consumers collectively generate massive amounts of product innovation.
These findings are a wake-up call for both companies and consumers — and have significant implications for our understanding of new product development. It has long been assumed that companies develop new products for consumers, while consumers are passive recipients — merely buying and consuming what producers create. However, a multidecade effort by many researchers has shown that this traditional innovation paradigm is fundamentally flawed: Consumers themselves are a major source of product innovations.1 Recently, this consumers-as-innovators pattern has led to the framing of a new innovation paradigm, in which consumers play a central and very active role.2 Rather than seeing consumers simply as “the market,” as the traditional innovation model has long taught, this new paradigm centers on consumers and other product users.
National Surveys of Consumer Innovation. News. Scobleizer — Searching for world-changing technology. Technology News, Product Reviews, Software Downloads. Strategy+business: international business strategy news articles and award-winning analysis.
Industry E-mail Newsletters for Professionals. The New York Times - Breaking News, World News & Multimedia. Technology Review: The Authority on the Future of Technology. Entrepreneurship, the internet, politics and personal comment by @andrewjscott. News — Breaking news, US and World News, California, Local News.
Industry-Home. Articles by McKinsey Quarterly: Online business journal of McKinsey & Company. Business Management Strategy - Corporate Strategy - Global Business Strategy. Today. FastCompany.com - Where ideas and people meet. BBC News.