Storytelling. Behance. Behance. Public relation journey. 5 Tips for a Successful Startup. Few Amazing Successful Startup Traits you must know. How communication adds value to startups in their entrepreneurial journey. “If I was down to the last dollar of my marketing budget I’d spend it on PR!”
– Bill Gates A startup is the brain-child of a visionary at heart and an entrepreneur in mind. It is built from the ground up with immense amount of passion and belief. In the face of a highly competent and cluttered market, shining out seems like a herculean task. This is where communication steps in and creates a pathway for awareness, recall and trust. When Should A Startup Begin Its Public Relations Journey. Constant flow of information, multiple formats of media, thousands of startups mushrooming in a short span of time—in this dizzy environment, startups need the right communication to help them catch eyeballs and stand apart.
With reports stating that 40% of startups are shutting shop and not many others reaching the heights of success, one area that bears scrutiny is the lack of communication. If a company isn’t known for what it does, all its efforts are in vain. While it is known and accepted that a well-established company investing in a sustained public relations (PR) effort bears fruits in terms of high value and ROI, investing in PR for a startup becomes even more essential. The Indian startup landscape is cluttered and the media is spoilt for choice.
A startup needs to be built right from the ground up and it requires a deeper understanding with the right messaging to highlight the brand ideology and concept. Who Am I Speaking To? What Is My Story? Business Start ups. 5 Traits That You Must Have to Successfully Run a Startup. 5 Traits That You Must Have to Successfully Run a Startup. Startup Idealization: 7 best Low Cost Business Ideas. Startup Idealization: 7 best Low Cost Business Ideas Ready to live the dream and work for yourself?
Worried about startup expenses? Here are seven best self-employed business ideas you can start for as low as Starting your own business is the dream for many. Ability to set your own hours, to determine the type of work you do and earn your income as you wish is a. Startup Idealization: 7 best Low Cost Business Ideas by Kevin Paul. Why Startups in India Need Effective Public Relations. Why Startups in India Need Effective Public Relations When an organization invests in a well thought-out, articulated and sustained PR effort, the return on investment can be incredibly valuable.
Why Startups in India Need Effective Public Relations by Kevin Paul. PR for Startups — Be The Champion In The Industry. PR for Startups — Startup Idealization: 7 best Low Cost Business... PR for Startups — Why Startups in India Need Effective Public... Why Startups in India Need Effective Public Relations by Kevin Paul. Startup PR Agency in India: Why Startups in India Need Effective Public Relations. When an organization invests in a well thought-out, articulated and sustained PR effort, the return on investment can be incredibly valuable.
For a startup, it is even more important to ensure the right reputation is established and putting a new venture on the map pays off. A well-structured PR strategy doesn’t only help in increasing visibility for the brand, but also attracts the right talent, helps in raising employee and investor morale which in-turn facilitates the process of fund raising. Changing perceptions There are many testimonials in the recent past like the success of Iroko TV, that prove how effective communication can completely transform a new inexperienced organization; into one of the most trusted and spoken about companies. Step Up - Burson·Marsteller. Small is the new big—especially when it comes to India Inc.
While entrepreneurship is in the DNA of India, in the past few years, start-ups have really shown a phenomenal growth. There are more than 50 million start-ups and small and medium businesses (SMBs) in India, employing over 81 million people. The potential that the start-up segment holds has prompted both, government and industry to create support infrastructure for them through funds and incubation centres. The road to catastrophe: PR disasters for start-ups.
It is certainly not easy being a start-up, and more so in India, where there is a huge start-up clutter.
Usually they don’t have a huge budget to spend on advertising. And the only way their product or service could get the right buzz is through public relations. Handling the media, dealing with them is definitely not easy—in fact, a daunting task for most start-up founders. This post is definitely not about how to leverage PR successfully, it’s the other way round. It will help you understand what not to do as a start-up. Here are four common mistakes that most start-ups should stay away from: • When your website hates the press: So you don’t have an agency that could be the custodian of your communication. . • Launching it bigger than you are! • There is no such thing as ‘’Off-the-record’’ Founders sometimes make the painful mistake of assuming that if they are saying something as off-the-record, someone won’t use it.
Building a start-up’s identity. A start-up is a brainchild of a visionary who has a creative idea that the entrepreneur firmly believes in.
Unless that idea is communicated effectively to clients, employees and vendors, it won’t reach its logical purpose. For most start-ups, however,this is a challenge. What’s the benefit proposition It’s a good time to be a start-up today, but with the number of start-ups today increasing every minute, you need to stand apart from the crowd. For that, above all, you need to communicate the right idea in the right manner. Most start-up founders, especially those working in tech, pay too much attention to the technical aspect of their product, working under the impression that people will be able to understand their product the same way they do. Here are some things to keep in mind when communicating about your product: Get these basics right, and you will be on the path to a successful venture.
Step Up powers India’s first TEDxGatewayWomen event. Recently, Step Up, a division of Genesis BM, a leading public relations and public affairs consultancy, became the official communications partner for the first TEDxGatewayWomen 2015 in India.
The event was held at the National Centre of Performing Arts (NCPA) in Mumbai on May 29, 2015. Step Up was responsible for positioning and establishingTEDxGatewayWomen as a leading TED conference in the country, supporting the event through a robust media and communications strategy. Expanding on the spirit of TED’s mission, ‘Ideas Worth Spreading’, the TEDxGatewayWomen 2015 conference focused on ‘Momentum’ by bringing together more than 12 brilliant and dynamic women achievers from across India as well as around the world. The speaker line-up comprised of eminent scientists, entrepreneurs, doctors, artists and activists with ideas that are sure to ignite imaginations. TEDxGateway is an independently organized licensed TED event; TED has no affiliate or partner conference in India. Low Cost Business Ideas, Business Ideas and Startups.
Public Relations, Startups and Public. Our work across sectors. Branding for startup. Startups in India. Startups in India: Be The Champion In The Industry. Start-ups are generally viewed with skepticism and uncertainty.
Though the risk-taking ability of Indian consumers has fairly gone up and they are ready to take risk, but the loyalty towards a particular brand has reduced in the bargain. People are open to trying new things from new places. There are many start-ups that have similar service offering and hence customers keep wandering from one organization to the other.
Be vocal, be heard For startups in India, investors play a very important role and are one of their key targets. Right knowledge, right platform But being vocal does not always mean talking about one’s own business, but also having an opinion to share with the industry. True thought leadership. Startup Idealization: 7 best Low Cost Business Ideas. Why Startups in India Need Effective Public Relations. Make Public Relations the Secret Startup Weapon. Every day businesses are made or marred by perceptions. Managing perception is by far one of the most business-critical functions today. Getting the right experts, the right agency is, therefore, one of the most important decisions for a startup. Choose your experts. Two Important Learnings For Startups. In the last decade, we have seen a rapid rise in startups in India.
They have been grabbing a lot of attention and have been viewed with curiosity. Individuals are thinking seriously on ideas that could be turned into a successful business models.