Road Map To Coding With HTML5: Tutorials and Guidelines. Smashing Magazine — For Professional Web Designers and Developers. Social Media & Salespeople - 5 Ways to Boost Social Media Lead Generation. One of the practical opportunities for companies that acquire and engage customers through a sales force, is through social media content and participation.
In fact, many corporate marketing departments have found their field sales reps active on sites like Facebook, Twitter, LinkedIn and even YouTube before headquarters has. Such “rogue” social media activity might be proactive, but can also create issues without adherence to corporate standards and provide conflicting experiences for customers. A salesforce that functions as educators, consultants and in some ways “subject matter experts”, can be a formidable asset for corporate social media efforts towards engagement and customer acquisition.
Those same sales people are already maintaining contact with prospects and customers through other communication channels like email, phone, snail mail and newsletters. Why not social networking and media sites? 1. 2. 3. 4. 5. In the end, it’s about empowerment, not control. Email and Social Media Marketing Best Practices. “social media report analytics” on SlideShare. Altimeter Report: Social Marketing Analytics. Social Media Infographic: Benefit of Followers, Fans and Likes for BrandsSocial Media Chimps. This social media infographic by Column Five and Get Satisfaction highlights the opportunities for brands using the social networking sites Facebook and Twitter to strengthen their brands and influence consumer purchasing decisions. Social Media and Brand Influence The most compelling statistic from this infographic, based on a survey, is the report that 97.09% of respondents feel that their online experience with a brand influenced their purchasing decisions.
Impact of Followers, Fans, and Likes The impact of social media is highlighted by consumers who follow, fan or like a brand. This data shows the clear benefit for brands using social media to cultivate a relationship with consumers. Consider Brand When in the Market for Product or Service 22.69-23.92% – Always 40.90-47.75% – Usually 26.67-34.41-% – Sometimes 1.96-2% – Never Buy Product or Service from the Brand 17.46-29.61% – Always 42.89-45.88% – Usually 31.37-36.66% – Sometimes 2.99-3.14% – Never Recommend Brand to Others. Where's the ROI? Infographic on Costs and Benefits of Social Media CampaignsSocial Media Chimps. Most businesses know they need a social media strategy, but struggle to understand the return on investment (ROI) it will provide. Let’s take a look at this infographic from FOCUS examining the real costs and benefits of social media campaigns .
Cost of Social Media Campaigns The infographic below, based on input from social media company Bonsai Interactive, presents the estimated cost for an average targeted social media campaign. The average cost for a targeted social media campaign from Bonsai Interactive comes out to be just over $210 thousand. This cost includes a social media strategist, community manager, micro-site and mobile app. For many companies (especially those new to social media), spending that amount of money can be hard to swallow. In order to better understand the benefits of a targeted social media campaign, let’s look at the perceived value of social media campaigns from a survey of U.S. marketing executives on the financial impact that Facebook fans can have on a brand. Infographic on ROI of Social Media MarketingSocial Media Chimps.
Social media is constantly evolving and changing. As a result, understanding and measuring the return-on-investment (ROI) from social media marketing is a challenge. Despite the challenges inherent to understanding and measuring the ROI of social media , 97 percent of companies believe social media marketing benefits their business, according to this infographic created by Column Five.
The impact of social media on consumer behavior is nothing short of amazing . A prime example is the power of recommendations from friends on social media to influence purchasing decisions and brand loyalty. Sharing great content and media via social media channels can provide a huge ROI in terms of reach, brand loyalty and engagement . Now that businesses can use social media to cost-effectively deliver content directly to consumers, businesses are drastically changing how they allocate their marketing budget . Top Channels and ROI Indicators Top Four Social Media Channels Popular Indicators of Positive ROI.