India: Emerging Market Online Powerhouse. The following is the third of a series on BRIC (Brazil, Russia, India, China) -- emerging markets online. With all the news lately focusing on China's lucrative internet opportunities, it would benefit marketers to start analyzing other countries in emerging markets-BRIC. My last article on Russia for example, focused on that country's huge potential for growth in mobile and broadband markets.
The third country in BRIC is India. The most recent Nasscom-McKinsey report states that India could build a $17-billion web-enabled industry by 2008. According to ComScore Networks, India is the ninth biggest country in terms of the total online population from its 10th position three months ago, and is rapidly outpacing countries like the U.S., China, and Japan. With a population of over one billion people, there is huge opportunity for internet growth in this market. Let's take a look at the advertising industry as an example. U.S. "What convinces a client is actual work. Elizabeth M. BRICS. In economics, BRIC is a grouping acronym that refers to the countries of Brazil, Russia, India and China, which are all deemed to be at a similar stage of newly advanced economic development.
It is typically rendered as "the BRICs" or "the BRIC countries" or "the BRIC economies" or alternatively as the "Big Four". A related acronym is BRICS which includes South Africa. Projections on the future power of the BRIC economies vary widely. Some sources suggest that they might overtake the G7 economies by 2027.[4] More modestly, Goldman Sachs has argued that, although the four BRIC countries are developing rapidly, it was only by 2050 that their combined economies could eclipse the combined economies of the current richest countries of the world.[5] In 2010, however, while the four BRIC countries accounted for over a quarter of the world's land area and more than 40% of the world's population,[6][7] they accounted for only one quarter of the world gross national income.[8][9] Thesis[edit]