If you build a Facebook Page, will fans come? This is the great hope for many businesses. However, fans do not magically appear from the Facebook mist. People must be lured to your fan page .
Here’s a great infographic that gives some handy tips on how we can all increase the traction on our Tweets. Last year Dan Zarrella analysed 200,000 link containing tweets to identify where in a tweet was the best place to put the link, he’s added to this research by identifying elements within a Tweet that tend to lead to higher click-through rates for tweeted links. A few key points to getting the highest clicks on your tweets:
So I’ve probably seen just about every projection mapping event, installation or experiment known to man. But, I completely missed this one late last year, and… it just happens to be one of the best creative executions around. It’s a little different too, not only were these projections created for use as ads, but they were created with real-time tracking, no special effects and shot in a single take, which is no easy feat… just watch! The campaign was created to showcase PlayStation’s “Immersive Movie Experience”… Seriously cool huh?
It was a huge year for Social Media and here is a great infographic that rounds up the key Social Media Statistics to kickoff 2012 . It’s pretty impressive to see that Facebook has grown to more than 800 million active users, adding more than 200 million in a single year. Twitter now has 100 million active users and LinkedIn has over 64 million users in North America alone. A few interesting take outs for social media statistics in 2012 : Facebook Statistics 2012 : An average Facebook user has 130 friends and likes 80 pages 56% of consumer say that they are more likely recommend a brand after becoming a fan Each week on Facebook more than 3.5 billion pieces of content are shared
Here’s an interesting Christmas shopping themed infographic that shows the power of social recommendations around the holiday season. Mr. Youth , a word-of-mouth marketing firm, surveyed around 4,500 adults and found that social media has been a key driver of Christmas gift purchases this year.
The Canal+ Borgia TV series is the world’s first 360 degree narrative that works seamlessly across your desktop, iPad and iPhone to provide a complete experience. The campaign has already picked up a number of awards, and aims to pull new viewers into the brand new show about a family worse than the Mafia, and you’ll be placed in the middle. The campaign places you as a key investigator in the series, and you’ll be responsible for tracking the family through a 360 degree video experience that was shot exclusively for the campaign. I’d really love to see more of this kind of story telling online. Created by BETC Digital . (Thanks Ben!)