How Fox, Warner Bros., and NBC navigate the ever-changing world of entertainment marcomms. 21 Creative Ways To Increase Your Facebook Fanbase. If you build a Facebook Page, will fans come? This is the great hope for many businesses. However, fans do not magically appear from the Facebook mist. People must be lured to your fan page. And there are some good and bad ways to go about doing this. In this article, I’ll share a big myth and 21 ways to drive more fans to your Facebook fan page. The Big Myth There’s a great myth that once you create a Facebook fan page for your business, the first thing you should do to get fans is invite ALL your friends from your personal profile using the “Suggest to Friends” feature. Unfortunately, this strategy may not be that effective and can, in fact, often backfire. There are several reasons not to use the Suggest to Friends feature: Facebook users can only like up to 500 pages and may wish to be selective.
Here are 21 ways to get more fans for your Facebook fan page: #1: Embed Widgets on Your Website Select from a number of the new Facebook Social Plugins and place them on your website and blog. How To Get More Twitter Traffic Here’s a great infographic that gives some handy tips on how we can all increase the traction on our Tweets. Last year Dan Zarrella analysed 200,000 link containing tweets to identify where in a tweet was the best place to put the link, he’s added to this research by identifying elements within a Tweet that tend to lead to higher click-through rates for tweeted links.
A few key points to getting the highest clicks on your tweets: Length - keep your tweets to 120-130 characters longLocation – place your link 25% of the way into your tweetLanguage – include the words via, @, RT, please and checkLanguage – use more adverbs and verbsTime - tweet on a Friday, Saturday and Sunday during the afternoon Will you be getting more out of your Tweets?
Zeitgeist 2011. PlayStation: Real Time Projection Mapping Ads So I’ve probably seen just about every projection mapping event, installation or experiment known to man. But, I completely missed this one late last year, and… it just happens to be one of the best creative executions around. It’s a little different too, not only were these projections created for use as ads, but they were created with real-time tracking, no special effects and shot in a single take, which is no easy feat… just watch! The campaign was created to showcase PlayStation’s “Immersive Movie Experience”… Seriously cool huh? … Can you guess the films? Created by The Found Collective. Be Sociable, Share! 3D Projection Mapping, PlayStation, PlayStation Immersive Movie Experience, Projection Mapping, Real Time Projection Mapping, Sony PlayStation, The Found Collective. Social Media Statistics For 2012 It was a huge year for Social Media and here is a great infographic that rounds up the key Social Media Statistics to kickoff 2012.
It’s pretty impressive to see that Facebook has grown to more than 800 million active users, adding more than 200 million in a single year. Twitter now has 100 million active users and LinkedIn has over 64 million users in North America alone. A few interesting take outs for social media statistics in 2012: Facebook Statistics 2012: An average Facebook user has 130 friends and likes 80 pages56% of consumer say that they are more likely recommend a brand after becoming a fanEach week on Facebook more than 3.5 billion pieces of content are shared Twitter Statistics 2012: 34% of marketers have generated leads using Twitter55% of Twitter users access the platform via their mobile General Social Media Statistics 2012: Check out more social media statistics for 2012 below in the full infographic, via Mediabistro.
Be Sociable, Share! Social Media Holiday Purchases Here’s an interesting Christmas shopping themed infographic that shows the power of social recommendations around the holiday season. Mr. Youth, a word-of-mouth marketing firm, surveyed around 4,500 adults and found that social media has been a key driver of Christmas gift purchases this year. A few interesting take outs are: 66% of Black Friday purchases were a result of social media interactions36% of social media users trust brands that have a social media presence52% of users are willing to pay more for brands that they trust80% that received a response on a brand’s social channel went on to make a purchase.
Canal+ Borgia 360 Multi-Device Experience The Canal+ Borgia TV series is the world’s first 360 degree narrative that works seamlessly across your desktop, iPad and iPhone to provide a complete experience. The campaign has already picked up a number of awards, and aims to pull new viewers into the brand new show about a family worse than the Mafia, and you’ll be placed in the middle. The campaign places you as a key investigator in the series, and you’ll be responsible for tracking the family through a 360 degree video experience that was shot exclusively for the campaign.
I’d really love to see more of this kind of story telling online. Created by BETC Digital. (Thanks Ben!) Be Sociable, Share! 360 Experience, BETC Digital, Canal+, Canal+ Gorgia, Digital Campaigns, iPad Campaign, iPhone Campaign, Multi-Device Experience, Multi-Platform Experience.