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In Q1 2011, Facebook overtook Google as the most popular social network ID used to sign in to websites to share content. There are several benefits to social sign-in . For marketers, there is an increase in engagement and more profile data for targeting. For consumers, social sign-in is an easy and simplified process, provides flexibility to choose sign-in preference and verifies a user’s identity.
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Infographics have become the method of choice to communicate data, facts, figures and statistics about a given topic. Social media has fueled their growth and popularity, and there have been a large number of social media infographics created over the past year. Whether you’re interested in analyzing the growth and history of social networking , or you want to break down a given social network and analyze it, there are plenty of social networking infographics to provide all the data you could need, in an easy to read format.
This guest post is by Jeremy Epstein , founder and chief marketing navigator at Never Stop Marketing . It is adapted from his free e-book, “ 10 Ways to Cultivate Your Community: How to Create Genuine Fans for the Long-Term.” Community. Advocates.
Companies that post content on their Facebook pages outside normal business hours see engagement rates that are 20% higher than average, according to new data from Facebook marketing software company Buddy Media . Buddy Media analyzed the Facebook posts and engagement rates for more than 200 clients over the course of two weeks in January and February 2011. The agency measured engagement by looking at comments and “likes,” and factored in fan base size. According to Buddy Media, 60% of posts were published between 10am and 4pm. However, many Facebook users prefer to log on to the site before or after work, and their engagement with company posts is higher during those times. By timing content to post when consumers are poised to be on Facebook, companies have a greater chance of being seen in a fan’s newsfeed.
There is no denying how popular social networking has become, and has seemed to gain momentum from the start of this year. This was evident when Twitter doubled its amount of tweets in just over five months, which we recently mentioned . There are three main contenders in the world of social networking, Facebook, Twitter and YouTube – there are others, but they have a long hill to climb to catch up to the big three. New research by Nielsen has been looking into this phenomenon and some of the results are interesting.
Avant de partir en vacances pour certains d’entre vous, je vous propose quelques présentations intéressantes reperées ces dernières semaines. Je vois de plus en plus de présentations ne parler que des outils (“Le guide de l’influence sur Twitter”, “Pour être un pro du marketing sur Facebook”…). Autant d’inepties délivrées parfois par des agences plus ou moins compétentes qui mettent à leur sauce une présentation déjà vue ailleurs qui n’offre qu’une vision outils chiffrée (“Il faut aller sur Facebook car 500 millions de personne y sont”…) Sortons des chiffres d’audience ou de participation des outils pour raisonner en vraie démarche. Social Trends
It's been over 6 months now since I started this blog with the aim of sharing a few ideas, developing my own book content and learning about the social web. As a result, I've learnt a few things along the way that I wanted to share with you so that you can apply them to your business if you are using social media or are thinking about using social media in your business.
Internet, est un formidable outil de veille et d’écoute des conversations pour les marques. Lorsque le dispositif d’ alerting est bien mis en place et bien rôdé sur les différents médias sociaux (blogs, Twitter, forums, …), la marque doit pouvoir être alerté rapidement de toute conversation, positive ou négative, portant sur sa marque. Des outils gratuits comme TweetMeme , TwitterSearch , BlogSearch ou des solutions de veille payantes permettent ainsi à une marque d’avoir un dispostif d’écoute complet.