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iBeacon and iOS8: Adapt or Die. iOS8 is a monumental move towards devices that are more connected, more aware, and increasingly powered by iBeacon and Bluetooth LE technology.

iBeacon and iOS8: Adapt or Die

And yet in spite Apple shifting the emphasis from the screen to the world around the screen, iBeacon device makers are about to feel the squeeze. Google is expected to follow suit with announcements (such as a contextual awareness via its Nearby feature) at their I/O conference at the end of the month. These combined moves will result in an equally massive shift amongst beacon device makers. We expect to see rapid consolidation, some of the beacon “makers” fading from the scene, and others changing their business models. As an industry, proximity devices and software tools will explode. 4 Ways Apple Changed the Game. iOS8: The iBeacon Revolution. Indoor maps, increased privacy and instant discoverability: Why iOS 8 Will Again Revolutionise Retail Apps by Ildiko Hudson, Beacondo As the iBeacon ecosystem flourishes and the technology gathers momentum beyond early adopters, its limitations have become clearer: accuracy is sometimes poor, users have concerns that stores are spying on them, and even with the smartest beacon deployment imaginable it’s all for nought if users don’t even have your app installed.

iOS8: The iBeacon Revolution

With iOS 8, announced three weeks ago at Apple’s Worldwide Developer Conference in San Francisco, Apple has addressed these problems head-on. In particular, the development of indoor mapping could well raise the quality bar for retail apps that take the time to get it right. Building an iBeacon App. So you’ve decided you want to take the plunge into the pool of hyperlocality by adding iBeacons to your app.

Building an iBeacon App

Here’s what you need to know: Not all beacons are iBeacons. iBeacons are better. Beacons broadcast (generally Bluetooth) unique identifier numbers. Apple Makes It Harder For In-Store Marketers To Track You In iOS 8. Apple has enabled MAC address randomization in iOS 8 (from Frederic Jacobs via HackerNews), which means it’s harder for marketers to keep track of your comings and goings in or around public Wi-Fi networks.

Apple Makes It Harder For In-Store Marketers To Track You In iOS 8

In the updated software, while your iPhone is scanning for Wi-Fi networks, it assigns a “random, locally administered” MAC address, which is typically a constant, unique identifier attached to your phone’s wireless network interface. Networking utility and personalized, proximity-targeted messaging continue to make apps indispensable in event-based experiences CANNES, France, June 11, 2014 - Eventbase Technology Inc., creators of the world’s most trusted event app platform, is for the first time using iBeacon™ to let attendees connect with each other at the world’s biggest celebration of creativity in communications.

Attendees at the Cannes Lions® 2014 festival, which starts June 15, will be able to use the iBeacon-powered “Around Me” feature within the official iPhone app to detect nearby attendees and connect with them. Apple’s iBeacon technology, which utilizes the Bluetooth Low Energy (BLE) standard, is a game-changing technology that lets smartphone and tablet users detect beacons and interact with people and items around them. Foursquare’s Swarm And The Rise Of The Invisible App. Swarm is a new app from Foursquare out today that chisels off the check-in and proximity features of the main app and places them in a sparse, focus-driven new home.

Foursquare’s Swarm And The Rise Of The Invisible App

The app is nicely done, though it will be of most use to those in dense urban areas with lots of friends. The underlying mechanics of Swarm are what’s really interesting here — and more importantly what it says about the next generation of apps you’ll be using on your smartphone. There’s a fundamental shift in the way that we use apps underway, and the symptoms are all over the map. From a deeper, more thoughtful approach to push notifications to the breaking apart of large, unwieldy apps into smaller more focused components. The shift we’re seeing will be the third strata of user interaction since the iPhone popularized the mobile app in a major way. The second phase is the ‘home screen’ era, where every app fought hard to be your home base.

Now, we’re entering the age of apps as service layers. What's Up With Apple's iBeacon A Year After Introduction? Hamleys, Armani and Hackett to use iBeacons for personalised marketing. Brands including Hamleys, Armani, Longchamp and Hackett have installed iBeacons in their Regent Street stores with the aim of pushing exclusive and personalised marketing messages to shoppers via a mobile phone app.

Hamleys, Armani and Hackett to use iBeacons for personalised marketing

Hamleys is one of the brands to install iBeacons in its Regent Street store. The Crown Estate, which owns Regent Street, is introducing an iPhone app that will be available to download from the end of the month. Xloudia Beacon lets you call your client by her First Name. iBeacon Solutions - Sales deck. How Beacons and Mobile could rethink loyalty. SITA Developers. Beacon.Store Infrastructure.

Beacons 2

Main Findings. Apps and privacy: More than half of app users have uninstalled or decided to not install an app due to concerns about their personal information In this survey, we found that 88% of American adults use cell phones.

Main Findings

Some 43% of these cell owners now download apps to their phones, which is a notable increase from the 31% of cell owners who said they downloaded apps in 2011. As mobile applications grow in popularity, a substantial share of consumers is taking into consideration the way apps deal with users’ personal information: 54% of app users have decided to not install a cell phone app once they discovered how much personal information they would need to share in order to use it30% of app users have uninstalled an app that was already on their cell phone because they learned it was collecting personal information that they didn’t wish to share In addition, iPhone and Android owners take nearly identical steps when it comes to sharing personal information in the context of apps.

Main Report. Overview The rise of smartphones has brought real-time location data into many aspects of Americans’ lives.

Main Report

Mobile Technology Fact Sheet. Highlights of the Pew Internet Project’s research related to mobile technology.

Mobile Technology Fact Sheet

(Note: This page will be updated whenever new data is available.) As of October 2014: 64% of American adults own a smartphone. As of January 2014: 90% of American adults own a cell phone32% of American adults own an e-reader42% of American adults own a tablet computer For the data behind device ownership trends, please visit our device ownership key indicator page. Some smartphone owners — particularly younger adults, minorities and lower-income Americans — depend on their smartphone for internet access.

Beacons And iBeacons Create A New Market. To state the obvious: Modern, smartphone-toting humans spend most of their time indoors. But indoor spaces often block cell signals and also make it nearly impossible to locate devices via GPS. Beacons are a solution. Beacons are a low-cost piece of hardware — small enough to attach to a wall or countertop— that utilize battery-friendly low-energy Bluetooth connections to transmit messages or prompts directly to a smartphone or tablet. Hackers Win Trip to Dubai at MashHacks: Travel.

BOSTON — Ten teams gathered March 22 with hopes of winning a trip to Dubai at MashHacks: Travel presented by Emirates. The hackathon challenged contestants to create innovative travel apps that would revolutionize travel by making it more easy, accessible and fun. Team Breeze (Max McClaskie, Praveen Aravamudham and Frank Malsbenden) was deemed the winner by our panel of judges. Their app allowed users to find quiet areas in airports by pulling data from Twitter's API. MashHacks: Travel Presented by Emirates Airline. FlyBeacon is a solution that harnesses the power of BLE beacon technology to create a smarter travel experience. At the airport, FlyBeacon provides the traveler with indoor wayfinding, and nearby promotional offers based on their proximity. This enhances the traveler’s overall experience by directing them to their gate (indoor GPS), informing them how much time they have (alleviating stress), security wait times, and also serving them promotional discounts and information based on their proximity to various areas, vendors, and products.

How is the mobile app and the beacon introduced to the traveler? The Best iBeacon Stories from March 2014 (with image, tweet) · jason_smith. iBeacon Solutions - Sales deck. iBeacon Ecosphere – April 2014.