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5 Predictions for the Public Relations Industry in 2011. Leyl Master Black is a managing director at Sparkpr, one of the world's top independent PR agencies.
Leyl has more than 15 years experience driving high-impact communications programs for emerging technology companies. The past decade has been rough on the media industry. As media consumption has shifted online, many print publications have struggled to adjust their editorial approach, advertising infrastructure and revenue models to accommodate a rapidly changing readership. During this time, quite a few online-only news sites also entered the market. With no legacy advertising infrastructure to deal with, lower overhead costs and startup agility, these new competitors began to attract viewers — and ad dollars — from traditional publications. The recent social revolution changed the game again. As the media changes, so too must the practice of public relations. 1. News releases will have more attention-grabbing or controversial headlines to drive more retweets. 2. Social CRM: 3 stages of Social integration within sales force automation - [En] Orange Business Live. How The iPad Time Shifts Online Reading.
One of the reasons bookmarking apps like Read It Later and Instapaper are becoming so popular is because we are inundated with news and interesting links all day long, but have no time to read them.
But just as DVRs helps us shift our TV viewing to better fit our own schedules, these apps helps us time shift our online reading. And according to some data put out earlier this month by Read It Later, it looks like the iPad is becoming the time-shifting reading device of choice. Read It Later offers bookmarking apps for computers, mobile phones and iPads. It looked at 100 million articles saved by its users. The chart above shows the amount of saving activity by time of day. People who end up reading the articles they saved on their computers, don’t shift their reading times so far to the right. If you look at when users read saved articles on their iPhones, the graph is more spiky around commutes, early morning, and late evening. (Hat tip to John Borthwick). 4 must-have social-media dashboards for your business.
Connect with leaders from the companies in this story, in real life: Come to the fourth annual VentureBeat Mobile Summit April 14-15 in Sausalito, Calif.
Request an invitation. While big brands and agencies have the luxury of resources and money, local businesses don’t. What they need is a social-media dashboard — an all-in-one, Web-based monitoring tool for Facebook, Twitter, and other social sites where customers hang out — that can optimize their online presence, engage with users and manage social campaigns.
But that tool needs to meet three criteria: cheap, easy to use and automated. With that in mind, here’s a list of the top four that I find particularly well-suited for business use. HootSuite One of the original players, HootSuite allows users to monitor all of their social profiles, including popular networks Facebook, Twitter and LinkedIn. Netvibes This neat little tool started as an RSS feed reader, but it now allows you to create a custom dashboard based on your interests.
Getting started.