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Note: This is the first post from Jason Feinberg, MediaShift's new music correspondent. With his background in online marketing, Jason will be sharing his insights into how artists can best utilize new technology in connecting with fans. There was a time when celebrity musicians were positioned as unreachable idols. Those days are long gone; in today's wired marketplace, musicians have to forge a personal relationship with their audience to keep their fans' interest. And for many, that means creating opportunities for fans to have an inside look into all aspects of an artist's life.
Bandize left beta this morning with a strong suite of new online features and tools designed to help artists organize the business of being a band. A sleek and intuitive interface guides users through setting up an intergarated system that you and your bandmates can use run your band's business. Show dates, accounting, merchandise inventory tracking, contacts, product management and tasks can all be tracked and shared online using Bandize. click on image to enlarge
Universal Music Group Distribution has signed with Echospin for direct-to-fan sales and promotions from their artist websites. The two companies say it's the first time that a major music company has empowered its entire roster of artists to sell digital, physical and mobile goods from a single location. One example of the new platform is the 3 Doors Down “Ultimate Fan Pack,” an Echospin-powered exclusive offer, which includes re-mastered CDs, a re-mastered vinyl LP, a poster, a special autographed “early entry pass,” T-shirt and an instant download of the re-mastered “Kryptonite” MP3 single. click on image to enlarge