Another Reason To Buy: A Unique CD For Fans That No One Else Will Get. Music is business.
Modern Music Marketing Basics. How Musicians Are Using Social Media to Connect with Fans. Greg Rollett runs a music marketing company from his laptop in Orlando, FL.
He is an advocate of the New Music Economy and very hopeful that artists can still live the rock star lifestyle in the digital age. Connect with Greg on Twitter, @g_ro. Today's musicians, both mainstream and indie, are using social media to connect with fans, build anticipation, and generate revenue in new and unique ways. The products range from singles to mix tapes to digital six-packs, even oddly shaped USB sticks, vinyl, and the occasional traditional album. My thoughts on what to do as a new / unknown artist. I posted a message on Twitter yesterday stating I thought The Beastie Boys and TopSpin Media "got it right" regarding how to sell music in this day and age.
Here's a link to their store: [illcommunication.beastieboys.com] Basic Marketing Principles For Artists - Part 1: Increase Your As many of you know my company Cyber PR specializes in Internet Marketing, Social Media and PR.
I am an avid Internet Marketing student and I gather the nuggets I learn from my studies of musicians. I recently spent two intense days in Los Angeles, where I attended an Internet marketing retreat led by my mentor, Ali Brown. Basic Marketing Principles For Artists - Part 2: Increasing the. The first piece in this series focused on increasing the amount of fans and how this is a necessary step towards success.
Part 2 of the basic three principles is increasing the frequency of purchases. The cornerstone of this is simple: You can not only sell music.In order to get the frequency of purchases up you must provide something that actually gets your fans to buy more frequently. If you are only selling one album or one set of MP3s, it’s pretty near impossible to get this step accomplished because your core fans will only have one thing to buy (therefore making frequency non-existent). Billboard recently reported that over 2,500 record stores have closed in the US since 2005. Turn It Up: Story of the decade: The fans rule. The Paradox of Music: Is More, Really Less? In Schwartz’s opening statements, he presents what he calls the “official dogma” of all western industrial societies, which, in his mind, goes something like this: “if we are interested in maximizing the welfare of our citizens, the way to do that is to maximize individual freedom,” and the way to maximize it, he argues, is to "maximize choice.
" He sums up his thinking on this issue, by saying that: “The more choice people have, the more freedom they have, and the more freedom they have, the more welfare they have.” Is Twitter a fail for music?- Sandbox.fm. Is Twitter so over right now? John Mayer thinks so. The US artist has been one of its highest profile users, with nearly 3.3 million followers, but he recently told a conference that “I think it’s pretty much done… as a form of communication, I think it’s over” Mayer’s comments bucked the widespread assumption within the music industry that Twitter is now an essential marketing and communications channel for artists. Yet there are other reasons for unease, including research indicating that Twitter may not have the direct relationship to music sales that many artists and labels were hoping for. On the surface, all is well. Britney Spears will soon become the first music artist – and possibly the first anything – to reach the milestone of five million followers on Twitter.
The Musician's Social Media Food Pyramid. It happens to me all of the time when I teach artists social media.The face goes blank, the frustration begins to settle in and then the artist says it: “I just don’t have anything interesting to say.”
I’m shocked by this every time. You are an artist; you do things we mere mortals are totally enamored by: you PLAY MUSIC, you write songs, you perform them in public! Musicians – This Is How You Create A Great Looking Facebook Page. Like most of you, I too LIKE Facebook, and ever since my last TechCrunch post (How to Build Engaging One-of-Kind Facebook Fan Pages), I’ve been exploring and trying to find new ways to improve the creation process of a Page.
6 Rules To Make A Band Website That Rocks. GUEST POST: As the founder of music website generator and marketing platform Bandzoogle, Chris Vinson is no stranger to artist web sites.
In the 90's, after his own band broke up, the record label they'd been signed to hired him as a web designer for their multi-platinum artists. As he became overloaded with requests to update their websites, he created a "control panel" to let managers make the changes themselves. Chris realized that the program could also help indie bands build and update their own websites, and Bandzoogle was born. More than ever, a band's website has become the "hub" of their online activity.