Music Marketing
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Modern Music Marketing Basics - hypebot
This guest post by Dave Kusek is an excerpt from the online lessons developed for The Music Power Network . MPN is an online resource and self-directed learning opportunity for d.i.y. musicians and music industry entrepreneurs. Music is entertainment, and people want to be entertained. The great artists know this and create persona and brands that transcend everyday life.How Musicians Are Using Social Media to Connect with Fans
Greg Rollett runs a music marketing company from his laptop in Orlando, FL. He is an advocate of the New Music Economy and very hopeful that artists can still live the rock star lifestyle in the digital age.
I posted a message on Twitter yesterday stating I thought The Beastie Boys and TopSpin Media "got it right" regarding how to sell music in this day and age.
my thoughts on what to do as a new / unknown artist
Basic Marketing Principles For Artists - Part 1: Increase Your
As many of you know my company Cyber PR specializes in Internet Marketing, Social Media and PR. I am an avid Internet Marketing student and I gather the nuggets I learn from my studies of musicians. I recently spent two intense days in Los Angeles, where I attended an Internet marketing retreat led by my mentor, Ali Brown.
The first piece in this series focused on increasing the amount of fans and how this is a necessary step towards success. Part 2 of the basic three principles is increasing the frequency of purchases .
Basic Marketing Principles For Artists - Part 2: Increasing the
“It’s up to you” – so said Radiohead when fans clicked to download the band’s “In Rainbows” album from the band’s Web site in 2007. Radiohead had become the equivalent of the busker on the streetcorner, playing for tips. But as one of the biggest bands in the world, Radiohead was also posing a question: “What’s music worth?”
Turn It Up: Story of the decade: The fans rule --- just ask Radi
In Schwartz’s opening statements, he presents what he calls the “official dogma” of all western industrial societies, which, in his mind, goes something like this: “if we are interested in maximizing the welfare of our citizens, the way to do that is to maximize individual freedom,” and the way to maximize it, he argues, is to "maximize choice." He sums up his thinking on this issue, by saying that: “The more choice people have, the more freedom they have, and the more freedom they have, the more welfare they have.”
The Paradox of Music: Is More, Really Less? - hypebot
It happens to me all of the time when I teach artists social media.The face goes blank, the frustration begins to settle in and then the artist says it: