La «corporation tax», icône sacrée de l’Irlande. Annoncé il y a deux semaines, le nouveau plan de rigueur irlandais va être l’objet à partir de demain d’une intense bataille à la chambre basse du Parlement.
Dans ce combat, le gouvernement, qui veut dégager 6 milliards d’euros d’économies dès l’an prochain pour ramener son déficit public à 9,1% du PIB (contre 32,3% aujourd’hui, un record absolu), ne pourra compter que sur une courte majorité de deux sièges. Google unit back in profit as turnover soars - Irish, Business. John Mulligan – Updated 04 December 2012 01:29 AM Turnover at the subsidiary jumped nearly 28pc to €6.7bn from €5.28bn in 2007.
The company said the boost was a result of the "continued rapid growth" of the online advertising market and the continued emphasis on developing the business in the European market. It added that the revenue growth primarily resulted from increases in the total number of paid clicks and ads displayed via Google, rather than from changes in the average fees realised. "The increase in the number of paid clicks was due to an increase in aggregate traffic both on Google's websites and those of Google network members ... and certain improvements in the monetisation of traffic on Google's websites," the accounts note. It uses its AdSense and AdWords platforms to generate income. Cost of sales The cost of sales rose €353m during 2008 to €2.06bn, due primarily to traffic acquisition costs; while administrative expenses climbed to €4.67bn from €3.59bn in 2008.
Why would Google not pay as little tax as possible? Whoever is in charge of European tax governance, whether it is by the countries themselves or the European Union, is, well, crazy.
They’ve made it entirely possible for pan-European companies to funnel back profits into EU jurisdictions which have a low corporation tax regime. And yet the press in each country bleats like a sheep, every time someone points this fact out. Le développement du commerce électronique : quel impact sur les finances publiques ? 2.
L'impôt sur les sociétés : le problème de la localisation de la création de richesse et de l'optimisation fiscale L'impôt sur les sociétés est au coeur des difficultés soulevées par la localisation de la richesse créée par le commerce électronique. En effet, le système international en vigueur pose le principe selon lequel les revenus produits sur un territoire y sont taxés.
Mais, la dématérialisation des services pose la question du lieu où sont créés les revenus, battant ainsi en brèche le principe fiscal français de territorialité de l'impôt. L'étude du cabinet Greenwich Consulting confirme le fait que les multinationales ont une approche globale du marché européen. Irlande, Pays-Bas, Bermudes : guide du roublard fiscal selon Google. Google 2.4% Rate Shows How $60 Billion Lost to Tax Loopholes. Google Inc. cut its taxes by $3.1 billion in the last three years using a technique that moves most of its foreign profits through Ireland and the Netherlands to Bermuda.
Google’s income shifting -- involving strategies known to lawyers as the “Double Irish” and the “Dutch Sandwich” -- helped reduce its overseas tax rate to 2.4 percent, the lowest of the top five U.S. technology companies by market capitalization, according to regulatory filings in six countries. “It’s remarkable that Google’s effective rate is that low,” said Martin A. Sullivan, a tax economist who formerly worked for the U.S. Treasury Department. “We know this company operates throughout the world mostly in high-tax countries where the average corporate rate is well over 20 percent.” The U.S. corporate income-tax rate is 35 percent.
Google, the owner of the world’s most popular search engine, uses a strategy that has gained favor among such companies as Facebook Inc. and Microsoft Corp. Countless Companies. If Google is in Ireland for tax reasons, why are most of its profits in Bermuda? WPP chief executive Sir Martin Sorrell revealed on Thursday that he was probably going to return the firm's tax base to the UK, three years after it moved to Dublin in an apparent bid to profit from Ireland's controversial low corporate tax rate.
Corporate tax – which is 12.5% in Ireland, less than half the current UK level of 28% – has been the subject of some blunt discussion in Europe in the past few weeks: with Nicolas Sarkozy and Angela Merkel have demanded that Ireland increases the rate in return for a renegotiation of its IMF/EU bailout. But any compromise on the corporate tax rate is off the agenda at today's European summit. In a change of strategy, Enda Kenny has decided to hold off on demands for lower interest rates on its repayments until stress tests on the four main Irish banks are completed in March. Google Ireland's 2009 accounts. Double Irish Arrangement. The double Irish arrangement is a tax avoidance strategy that multinational corporations use to lower their corporate tax liability.
The strategy uses payments between related entities in a corporate structure to shift income from a higher-tax country to a lower-tax country. It relies on the fact that Irish tax law does not include US transfer pricing rules. Specifically, Ireland uses territorial taxation, and hence does not levy taxes on income booked at subsidiaries of Irish companies that are outside of the state. In the late 1980s, Apple Inc. was among the pioneers in creating this tax structure. Overview Typically, the company arranges for the rights to exploit intellectual property outside the United States to be owned by an offshore company. It is called double Irish because it requires two Irish companies to complete the structure. Dutch sandwich Double Irish With a Dutch Sandwich – example 1. Companies using the arrangement Countermeasures
‘Dutch Sandwich’ saves Google billions in taxes - Business - Bloomberg Businessweek.