Classification périodique des fans » Article » OWNImusic, Réflexion, initiative, pratiques. Jonathan Ostrow dresse la liste des différents types de fans et nous explique les actions à mener envers chacun d'entre eux, afin de maximiser la qualité de la relation fan/artiste.
Jonathan Ostrow (@miccontrol) est le co-fondateur du réseau de blogs musicaux MicControl, qui se base sur une plateforme de réseau social. Il publie en outre régulièrement sur le site Music Think Thank. Tout le monde sait que construire et entretenir une fan base est l’un des objectifs principaux (si ce n’est le plus important) de tout artiste en développement qui compte sur sa musique pour développer une carrière durable. Mais pour s’assurer que vos efforts ne sont pas vains et que votre communauté de fans grandit comme il se doit, il vous faut comprendre que tous les fans ne sont pas les mêmes. Seth Godin: Get It Right For 10 People. Don't Go For The Masses, Go Direct To Fan Major labels are mass marketing power giants; it’s what they do. Before the advent of the social web, they were the only way to reach the masses. Due to their influence on commercial radio stations, at big-box retail outlets, and on television, much of this remains true.
Look, Lurk, Leap! A Musicians Guide For Finding Managing and Rea. I have been working on the second edition of Music Success in Nine Weeks which will be released in a few weeks and I recently revisited the section about blogs.
I believe that getting reviewed on blogs is critical for every musician because it helps create a bigger footprint for you online, builds awarness and allows for a two- way conversation around your music Here is a section from the book. To understand blogs I highly suggest you watch these two wonderful videos from the amazing Commoncraft website that explain all you need to know to get started. Mass Media Vs. Niche Media. I rather like having discussions with Mitch Joel, he gives me good food-for-thought.
That’s because we grew up in different times – I have only known a digital society, he has seen both a digital and analog. Due to this we tend to look at things through a different lens. Previously when he argued print is not dead, I made the point that it may not be dead, but it’s on life support and that digital is now the master copy. When Free Works. This guest post from David Harrell first appeared on his Digital Audio Insider blog.
When he's not blogging, David also makes music with the Layaways. The Artist As A Startup. Une musique piratée sur YouTube relance les ventes d'un gro. "A creator, such as an artist, musician,... - Bret Taylor - "Does all this shit have anything to do with the music busi. My phone number is on my contact page on Unsprung Media.
At least once a week a random artist calls me direct to chat about business. Have you ever seen the movie Groundhog Day? That’s me. I have the same conversation every week. No worries, I seriously enjoy these chats. Are fans telling friends? If not, improve, don't promote. - The most powerful philosophy of marketing I’ve heard is from my hero Seth Godin, and I think it can be summed up as this: You’ll know when you’re on to something special, because people will love it so much they’ll tell everyone.
If people aren’t telling their friends about it yet, don’t waste time marketing it. Instead, keep improving until they are. How can you apply this to your business, music, product, or service? Seth wrote: “Sell one. This is encouraging, because in the past it felt like the only way to do effective marketing was to spend a ton of money on mass-media advertising. But now the goal is to create something absolutely remarkable, until customer word-of-mouth generates a buzz.
And that’s only limited by your creativity and persistence, not budget.
Tools. Viva Musica : à la découverte des marchés de la musique: Kiss Ki. L’année 2009 sera l’année des labels participatifs.
Derrière la brèche hollandaise ouverte par Sellaband, la France est devenu le paradis de cette formule. Un groupe de musique propose aux fans d'établir eux-mêmes l. Live Nation Opens Web Platform To Artists. Concert promoters Live Nation have made changes to their web site that places more of the site’s content int the hands fans and artists. LiveNation.com is a top 50 ecommerce site and a top 5 online music network. Some of the new features include: The ability for artists and fans to upload their own concerts enabling these events to be searched alongside Live nation events. Some competing venues and promoters have balked at having a competitor display their shows, but in an increasingly open web environment more are embracing the service.A robust set of fan-generated content modules, including concert and artist-specific wikis, ratings and reviews, fan moderated Q&As, and integrated Twitter streams.Facebook Connect integration which enables fans to share concert information and to identify friends going to a show.A comprehensive and comparable listing of concerts and primary ticket inventory.