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Classification périodique des fans » Article » OWNImusic, Réflexion, initiative, pratiques. Jonathan Ostrow dresse la liste des différents types de fans et nous explique les actions à mener envers chacun d'entre eux, afin de maximiser la qualité de la relation fan/artiste.

Classification périodique des fans » Article » OWNImusic, Réflexion, initiative, pratiques

Jonathan Ostrow (@miccontrol) est le co-fondateur du réseau de blogs musicaux MicControl, qui se base sur une plateforme de réseau social. Il publie en outre régulièrement sur le site Music Think Thank. Tout le monde sait que construire et entretenir une fan base est l’un des objectifs principaux (si ce n’est le plus important) de tout artiste en développement qui compte sur sa musique pour développer une carrière durable. Mais pour s’assurer que vos efforts ne sont pas vains et que votre communauté de fans grandit comme il se doit, il vous faut comprendre que tous les fans ne sont pas les mêmes. Seth Godin: Get It Right For 10 People. Look, Lurk, Leap! A Musicians Guide For Finding Managing and Rea. I have been working on the second edition of Music Success in Nine Weeks which will be released in a few weeks and I recently revisited the section about blogs.

Look, Lurk, Leap! A Musicians Guide For Finding Managing and Rea

I believe that getting reviewed on blogs is critical for every musician because it helps create a bigger footprint for you online, builds awarness and allows for a two- way conversation around your music Here is a section from the book. To understand blogs I highly suggest you watch these two wonderful videos from the amazing Commoncraft website that explain all you need to know to get started. Mass Media Vs. Niche Media. I rather like having discussions with Mitch Joel, he gives me good food-for-thought.

Mass Media Vs. Niche Media

That’s because we grew up in different times – I have only known a digital society, he has seen both a digital and analog. Due to this we tend to look at things through a different lens. Previously when he argued print is not dead, I made the point that it may not be dead, but it’s on life support and that digital is now the master copy. Mitch wrote something else that struck me recently. When Free Works. This guest post from David Harrell first appeared on his Digital Audio Insider blog.

When Free Works

When he's not blogging, David also makes music with the Layaways. The Artist As A Startup. Is A New Model Emerging?

The Artist As A Startup

During the panel that I was a part of at yesterday's New Music Seminar, we briefly floated the idea of the artist as a start-up company. Not only is there value in thinking of an artist's career (or any career for that matter) as a business and embracing an entrepreneurial spirit, but perhaps artist and record funding should become more start-up like as well. Instead of the old label model where a large advance is given at the start of the relationship in exchange for the majority of any future profits, funding could come in waves as it does in Silicon Valley. Une musique piratée sur YouTube relance les ventes d'un gro. D'aucuns estimeront sans doute que ce n'est qu'un cas isolé et qu'il serait indécent d'en tirer de grandes généralités.

Une musique piratée sur YouTube relance les ventes d'un gro

Pourtant, ces dernières années, les exemples n'ont pas manqué : Moby et Coldplay ont expérimenté la distribution gratuite de quelques morceaux et les enseignements sont plutôt intéressants : l'un et l'autre se sont retrouvés en tête des ventes sur les plates-formes musicales. Récemment d'ailleurs, une étude menée par Interpret a relevé que le succès du téléchargement légal sur Internet n'est pas une chimère : parmi les internautes fréquentant régulièrement les réseaux peer-to-peer entre 9 et 16 % étaient également des consommateurs légaux de musique. Un score certes peu élevé, mais qui est loin d'être nul.

°videmment, dans ces deux exemples, ce sont les artistes eux-mêmes qui ont décidé de mettre certains de leurs titres en ligne gratuitement. "A creator, such as an artist, musician,... - Bret Taylor - "Does all this shit have anything to do with the music busi. My phone number is on my contact page on Unsprung Media.

"Does all this shit have anything to do with the music busi

At least once a week a random artist calls me direct to chat about business. Have you ever seen the movie Groundhog Day? That’s me. I have the same conversation every week. No worries, I seriously enjoy these chats. Bewildered and in disbelief, every artist eventually asks the same question: “Does is all this shit have anything to do with the music business?” And, my answer is unequivocally “Yes please! Three years ago, some artists were still tickling the man’s jewels (I hear the stories…) just to perform upon his stage, and that was what…the music business? Things are different but the same now. So yes, finding a way to work with fifty other artists may be necessary. And yes, picking out the coolest shirt and hat designs is somehow economically related. Or, building an online community that’s dedicated to spaghetti sauce, spirituality or the Dung Beetle is far better than paying for a radio promotion bridge to nowhere. Are fans telling friends? If not, improve, don't promote. -

The most powerful philosophy of marketing I’ve heard is from my hero Seth Godin, and I think it can be summed up as this: You’ll know when you’re on to something special, because people will love it so much they’ll tell everyone.

Are fans telling friends? If not, improve, don't promote. -

If people aren’t telling their friends about it yet, don’t waste time marketing it. Instead, keep improving until they are.

Amanda Palmer

Tools. Viva Musica : à la découverte des marchés de la musique: Kiss Ki. L’année 2009 sera l’année des labels participatifs.

Viva Musica : à la découverte des marchés de la musique: Kiss Ki

Derrière la brèche hollandaise ouverte par Sellaband, la France est devenu le paradis de cette formule. Un groupe de musique propose aux fans d'établir eux-mêmes l. Live Nation Opens Web Platform To Artists. Concert promoters Live Nation have made changes to their web site that places more of the site’s content int the hands fans and artists. is a top 50 ecommerce site and a top 5 online music network. Some of the new features include: The ability for artists and fans to upload their own concerts enabling these events to be searched alongside Live nation events.

Some competing venues and promoters have balked at having a competitor display their shows, but in an increasingly open web environment more are embracing the service.A robust set of fan-generated content modules, including concert and artist-specific wikis, ratings and reviews, fan moderated Q&As, and integrated Twitter streams.Facebook Connect integration which enables fans to share concert information and to identify friends going to a show.A comprehensive and comparable listing of concerts and primary ticket inventory.