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Below is an adapted version of my presentation at the 2011 HOW Interactive Design Conference in San Francisco. It covers my basic philosophy of web measurement, a simple approach to using Google Analytics, as well as two types of user testing that you can do easily and quickly on your own. It gets a bit mathy in the middle, so find a comfortable and quiet place to dig into this one. (FYI: My presentation included a variety of slide transitions, so in some cases below, I've consolidated slide groups into animated GIFs.
Do search engines distinguish between keyword phrases and individual keywords in the meta keywords tag? Should I duplicate words in similar phrases? - SEO Logic®Do search engines distinguish between keyword phrases and individual keywords in the meta keywords tag? Should I duplicate words in similar phrases? There are two questions here, one asked and one unasked. First, we'll adress the question about whether to use individual keywords or keyword phrases in your meta tags . Then we'll address the unasked question, "Do I have a chance to win for either 'historical research' or 'historical writing' with a page about both historical research and historical writing?"
Sep 22 2011 They say that ignorance is bliss and knowledge is power but somewhere between these clichés there’s a spot reserved for individuals who possess a little too much knowledge to be blissful but still only enough knowledge to be dangerous. SEO , as an industry, is known unfortunately for the mass of rumours, myths, mistruths and unscrupulous gurus. This in part stems from the search engines’ unwillingness to discuss their algorithms (this lack of disclosure is completely understandable). This breeds a culture of myths where newbies and veterans alike get caught out by nothing more than hearsay that gains traction.