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Dirtiest Jobs in Marketing Are at P&G, K-C, Church & Dwight - Advertising Age - News
Conversation Agent: You're on Twitter, Now What?
Twitter can be a pretty daunting place. Now that it has become somewhat known and a celebrity in its own right, other celebrities want to associate themselves with it. Many companies and brands are now on Twitter as well. Having a Twitter account may be all the rage, however there is something to be said for the power of focus . Keeping up with it all is not impossible, yet it may be foolish, especially if you are planning a strategy around your participation.
Seth's Blog: The difference between a show and a story
The Super Bowl hype is blissfully long gone, and lazy media outlets can no longer reprint press releases and dissect multi-million dollar wastes of time and money. The lesson of these ads is simple. Putting on a show is expensive, time-consuming and quite fun. And it rarely works.
Baskin Dim Bulb branding advertising social media business strategy: Survey Says..Uh Oh
A survey of top marketing executives at 180 businesses late last year revealed lots of interesting tidbits, and one overwhelming observation: they're clueless . Here's the CMO Survey , issued by Epsilon , a marketing services company. I encourage you to check it out, just in case you were concerned that maybe you were missing something. You're not. They are.How-To: Covering Brand Bases on Twitter - MarketingVOX
"Microblogging" site Twitter, which enables users to publish anything under a 140-character limit, has over a million users per month, with 200,000 users posting about 3 million messages per day, according to March figures. The young adults that use the service present a significant marketing opportunity for retail brands. But most firms aren't doing much to make themselves accessible on Twitter, writes Nikki Baird, Managing Partner at Retail Systems Research.
Click here to see larger, printable version of this chart The most significant barrier to social media adoption named by 46% of respondents to a MarketingSherpa survey is “lack of knowledgeable staff” – whether an organization has used social media marketing and PR or not. A danger to the effective adoption of social media as a marketing strategy is the large percentage of those who consider themselves knowledgeable – but have no social media experience. Two-thirds of marketers at organizations that have not used social media marketing or PR said they are “very” or “somewhat” knowledgeable about the subject. Without social media experience, however, this level of knowledge is unlikely.
New Chart: Lack of Knowledge Seen as Most Significant Barrier to Social Media Adoption
Kellogg School of Management ranks Monster.com best, SoBe worst in Super Bowl XLIII : Panel notes that value messages, competitive claims reflect economic pressure - Kellogg School of Management
2/2/2009 - Employment Web site Monster.com earned top marks for its “Need a New Job?” ad, winning the fifth annual Kellogg School of Management Super Bowl Advertising Review. The Super Bowl lineup reflected the country’s economic woes, as some perennial advertisers such as FedEx and GM elected to sit on the sidelines this year, and other advertisers created ads that referenced competitors or communicated value. “This year’s Super Bowl featured hard-hitting advertising. We had spots with value messages and competitive claims, both of which are unusual in the Super Bowl,” said Kellogg School of Management clinical professor of marketing Tim Calkins, who leads the annual review. “Super Bowl advertisers were clearly trying to drive sales in a soft economy.
David Gaffen of the WSJ’s Marketbeat blog reports on how much successful Super Bowl ads help their companies: Investors that rely on the Super Bowl indicator — one that failed miserably in 2008 — may think they’re sitting pretty in 2009, because both participants existed in the National Football League prior to the merger with the American Football League. (As a refresher, when a legacy NFL team wins the game, it’s supposed to be a harbinger of a good year for stocks.) For an alternative football-based stock strategy, they could spend some time watching the advertisements.
The Super Blog : Super Bowl Ad-Watching As Stock Strategy
Playing Catch-Up, the GOP Is All Atwitter About the Internet - WSJ.com
At a recent debate, the candidates to become chairman of the Republican National Committee were asked -- after rattling off how many guns they own -- whether they have any "followers" on Twitter, the popular online social network for short messages. They didn't miss a beat. "Yes, the number is growing last time I checked -- 300 to 400," replied candidate Michael Steele, a former lieutenant governor of Maryland. Users of the site keep track of posts, or "tweets," from other users by becoming their followers. Another candidate, Katon Dawson, chairman of the South Carolina Republican Party, said he would be Twittering away at that very moment if it weren't for the debate rules.
Super Bowl Ads Try Hard-Sell - WSJ.com
Over the years, it has been called the Ad Bowl, the Bud Bowl and the Buzz Bowl. Super Bowl XLIII on Sunday will probably go down as the Hard-Sell Bowl. As the economy soured, advertisers began crafting a hard-sell approach to their game ads, and the results will be on display Sunday. They offer a stark contrast to the slapstick of Budweiser's flatulent horse and Electronic Data Systems' Herding Cats branding ad that in past years tended to soft-peddle products and services.
Twestival = Social Media for Social Change
Mashable has partnered with Twestival to promote the world’s largest Twitter fundraising drive. Today, New York Twestival co-organizer Paull Young explains the campaign’s vision. Social media can be a transformative force for society. For the individual, whose community now extends beyond geographical limitations into global common interest groups. For corporations, who are beginning to embrace new methods of communicating with consumers.We've witnessed zombies, vampires, sheep, parking spaces, kidnapping, pushpins and hundreds and hundreds of other silly Facebook apps take our time and waste it like nothing in recent history. But ever since Facebook's redesign, those apps have been relegated to other sections, and their popularity has waned. It's become tougher for developers to launch new apps successfully, and even tougher than that for brands to do the same. But don't be so quick to write Facebook apps off just yet. There is a new breed of app that may very well be more powerful than several poking and parking apps combined -- and draw even more attention to Facebook's split personality as both a media property and a platform. Facebook Connect has actually made Facebook apps more important than ever.