vitaminimc 1
Get flash to fully experience Pearltrees
greenmarketing
Complaining Via Twitter Works When Comfort Inn Won't Listen
—>Kristy and her husband were dissatisfied with their recent Comfort Inn stay while on vacation in southern Utah. The hotel manager resolved their cleanliness concerns, but then threatened to revoke their discount if they complained to corporate. Kristy tried to get her message across to the people in charge through the usual channels, and it seemed that nobody wanted to listen, Finally, she posted about the situation on Twitter and got the resolution she was looking for. My husband and I stayed for 3 nights at the Comfort Inn in Hurricane, UT when we were visiting some of the National Parks in Southern Utah. The first two nights were spartan but fine (clean room, clean sheets and towels, comfy enough bed).
Here's one of the things we do at Forrester Research : we interview as many marketers as we can about their plans, identify trends and project future likely conditions, and then we put together some numbers to make a projection. If you've ever seen a Forrester projection, it comes from a process like this. This means that inside every projection is an idea or ten about the future.
Advertising Will Change Forever - Advertising Age - DigitalNext
Fox News Channel, home to Republican party supporters, according to analysts, is strong in Montana, Texas and Mississippi. Conversely, MSNBC and CNN, seen as Democratic supporters' preferences, does well in Idaho, North Dakota, South Dakota and Iowa. A Forbes magazine study of news organizations found many media outlets ... Facebook Accused Of Antitrust Violations by Wendy Davis Yesterday, 8:16 PM PageRage, a company that allows users to customize Facebook pages by adding designs to the margins, has sued the social networking service for allegedly violating antitrust laws in an effort to keep PageRage off the site.
Publications How Future Social Networks Will Transform ...
'Webcam Social Shopper' Brings Dressing Rooms to Computer Monitors
Flashback to 'Clueless' Zugara has launched the Webcam Social Shopper, an app that weds Augmented Reality and Motion Capture technology to yield a private and virtual "trying-on" experiences for retail shoppers — which can then put items in their shopping carts. E-retailers that implement the Zugara app can encourage clients to use it without downloading extra software; all they need is a printer and a webcam. To virtually try clothes on, a user must print out a Zugara "marker" and hold it in front of them while standing in front of their webcams.
Publications Fifth Third Bank Tells Students 'Don't Be That Guy'
Online, Offline Data Ad Platforms Start To Emerge by Laurie Sullivan over 1 hour ago Charging into the next phase of online advertising, a bevy of companies will begin to roll out platforms and services that integrate offline data with online to improve ad targeting across the Internet. Companies like The Weather Channel began offering data related to weather to improve product selection ...Fox News Channel, home to Republican party supporters, according to analysts, is strong in Montana, Texas and Mississippi. Conversely, MSNBC and CNN, seen as Democratic supporters' preferences, does well in Idaho, North Dakota, South Dakota and Iowa. A Forbes magazine study of news organizations found many media outlets ... Facebook Accused Of Antitrust Violations by Wendy Davis Yesterday, 8:16 PM
Absolut-ly (Sort Of) Useful
Doritos Bags Enable Virtual 3-D Concert Experience
Fox News Channel, home to Republican party supporters, according to analysts, is strong in Montana, Texas and Mississippi. Conversely, MSNBC and CNN, seen as Democratic supporters' preferences, does well in Idaho, North Dakota, South Dakota and Iowa. A Forbes magazine study of news organizations found many media outlets ... Facebook Accused Of Antitrust Violations by Wendy Davis Yesterday, 8:16 PM PageRage, a company that allows users to customize Facebook pages by adding designs to the margins, has sued the social networking service for allegedly violating antitrust laws in an effort to keep PageRage off the site.
Duracell Powers Up Olympic Marketing by Aaron Baar 2 hours ago For its first Olympic marketing promotion, Duracell is looking to leverage its signature coloring to "power" U.S. athletes at this summer's Olympic games.
Customer Feedback Tool Integrates Google Analytics Data
Brand sponsored social media campaigns are everywhere. From SeaWorld , Starbucks , and Dunkin’ Donuts , to Cadbury , A&E , and even Universal , it’s officially the hot trend to replace or supplement traditional marketing campaigns with social media. Huggies, the maker of diapers, training pants, and other products for babies and young kids, has decided to jump on the social media bandwagon too, but by going straight to their target audience — moms — by way of the popular mommy social site, Circle of Moms . The mom-centric site is leveraging its partnerships with MindShare and AppsSavvy to fully integrate a Huggie’s branded experience within their site and Facebook app.
Huggies Targets Social Media Moms With New Campaign
True Twitter Conversation
Tweetboard is a fun and engaging micro-forum type application for your website. It pulls your Twitter stream in near real-time (max 1 min delay), reformatting tweets into threaded conversations with unlimited nesting . Conversations that spun off the original conversation are also threaded in-line, giving your site visitors full perspective of what's being discussed. Tweetboard is also a powerful viral tool that engages your website visitors. Each time someone posts (or replies) via your board, a link back to the corresponding conversation is appended to their tweet, creating a viral stream of Twitter traffic to your website.Knob Creek Runs Dry in Marketing Stunt - Adages - Advertising Age
Knob Creek is sending empty bourbon bottles to journalists. But what would usually be seen as the sort of offense requiring capital punishment is actually a pretty savvy marketing move, says spirits writer William Dowd (by the way, how DO we get that gig?), who received one of the bottles. (Our own Jeremy Mullman received one today.)Read the whole thing at AdAge →