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The AP Stylebook has released its new social media guidelines, including the official change from “Web site” to “website” (a move first reported back in April) and 41 other definitions, use cases and rules that journalists should follow. Among the more interesting changes –- at least from a grammar and style standpoint –- are separating out “smart phone” as two words, hyphenating “e-reader,” and allowing fan, friend and follow to be used both as nouns and verbs. Beyond that, the AP has also defined a number of acronyms that are commonly used in texting and instant messaging. While most of them should be fairly well-known to regular web and mobile phone users (ROFL, BRB and G2G are among the definitions) one actually was new to me: POS.
AP Stylebook Adds 42 New Guidelines for Social Media
Poparazzi | Social Media Coercion - T Magazine Blog - NYTimes.com
I suggest you like this article. Please note that this is not an invitation to read it and make up your own mind. In language that will be familiar to Facebook’s 500 million users, it is a question with your answer already supplied. And before you ask, “like” is the only option. Social networking sites that invite us to share our opinions have brought with them a new kind of pest: the coercive “friend” who wants you to shill their latest venture. Like your neighbor, the folk singer.
The Challenge Takes Place on August 14th, 2010 The FIJI Water Urban Hunt is a competition that celebrates the true social media enthusiast, giving you the opportunity to compete against virtual friends you've made on your social networks. The FIJI Water Urban Hunt will take place on Saturday, August 14th, 2010. Teams pick up their race packets at 2:00 p.m. on the day of the event and the race starts at 3:00 p.m.
Social Media Scavenger Hunt in Chicago - FIJI Water Urban Hunt - Home
Corona Evolves 'Find Your Beach' by Tanya Irwin over 1 hour ago Corona Extra is striving to evolve the "Find your beach" tagline that the brand has been using since 2010 with two new TV spots and out-of-doors. ...
Publications Reckitt Benckiser Launches Branded Social Game 07/19/2010
How the Old Spice Videos Are Being Made
How do you take the social web by storm in a day, winning over even the coldest of hearts and gaining international acclaim - with commercials? A team of creatives, tech geeks, marketers and writers gathered in an undisclosed location in Portland, Oregon yesterday and produced 87 short comedic YouTube videos about Old Spice. In real time. They leveraged Twitter, Facebook, Reddit and blogs. They dared to touch the wild beasts of 4chan and they lived to tell the tale. Even 4chan loved it.
Internet Conga Line a new take on ChatRoulette which feels safer
Mike Butcher is the European Editor for TechCrunch. A former grunge rock drummer, he became a long time journalist, and has since written for UK national newspapers and magazines including The Financial Times, The Guardian, The Times, The Daily Telegraph and The New Statesman. Mike is also a co-founder and shareholder of TechHub, a co-working space/service/community with several locations... → Learn More InternetCongaLine is a new take on the ChatRoulette phenomenon. But this time serial UK entrepreneur Alex Tew has approached the issue of how you meet random people on video chat without… hitting the masturbators . On first viewing it appears there are actually four full video and audio chats going on.Spirit Airlines wants you to enjoy Florida's oily beaches, and the discount airliner isn't apologizing for it. On Tuesday, the company urged customers to "Check Out The Oil On Our Beaches, Plus $50 Off" in an email blast and promotion on the front of its website, sparking outrage that the airline would make light of the crude gushing into the Gulf of Mexico and fouling beaches. (The promotion is still going, featuring women lounging on beaches covered in tanning oil. )
Spirit Airlines: 'Check Out The Oil On Our Beaches!' (PHOTO)
How We Got To 40,310 Facebook Fans In 4 Days
When we took over the Facebook Fan page for Weekly World News , they had 3,244 fans. 4 days later, we had 40,310 fans– 10 times larger. We’re going explain exactly how we did it in this exclusive article for AllFacebook.com. In the coming days, we’ll demonstrate how fans translate into trackable revenue, how to perform analytics, integrating social widgets (Open Graph Protocol) with your site, and other aspects of effective Facebook marketing.
Where next for location marketing? | SmartBlog On Social Media
This post is by SmartBrief on Social Media contributing editor Ben Whitford. The exciting thing about location marketing is that right now, nobody knows exactly where it’s headed — not even the executives and marketers who are spearheading the industry’s geo-location push. Speaking at TWTRCON this week, Foursquare co-founder Dennis Crowley, Gowalla CEO Josh Williams, Starbucks social strategist Brad Nelson and SimpleGEO chief Matt Galligan admitted that the industry was going through a “Wild West” period, and that it would be some time before the sector’s conceptual foundations and technical know-how shake down into an equilibrium. Here are five take-home points from the location bigwigs’ on-stage debate: Location marketing will suit some brands more than others. Starbucks loves social media, but it’s especially interested in location services, said Nelson.