cosmetics
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Marketers targeting a female audience need to understand the critical difference between men and women, according to Dr. Bob Deutsch of marketing firm Brain Sells . Namely, women cycle and men consummate.
How Marketers Should Appeal to Women
Cosmetics is a multi-billion dollar industry worldwide and companies that sell them have begun using Facebook to market directly to customers, offering special deals to people in different countries as well as videos tips on how to use their products and contests associated with new merchandise.
Cosmetics Companies Attempting to Reach Female Facebook Users
Brette Borow is the President and Founder of Girls Guide To , the “ladies only” guide to life, and spends most of her days engaging with the community’s over 140,000 members . There are over 56 million women using Facebook in the United States, and for marketers this means one very important thing –- if you have a brand, product or company that targets women, Facebook is the place to be. Unfortunately, unless you’re a brand that every woman knows or loves, then just being on Facebook is not enough.