Social Media

15 Hidden Instagram Hacks & Features Everyone Should Know About. In the past few years, Instagram has quickly become the go-to social network -- and not just for middle and high schoolers.

Pew Research Center reported in 2015 that 26% of adult internet users use Instagram. Compare that with the 23% of adult internet users who use Twitter. Not only do adults use instagram, 53% of adults ages 18–29 years old say they use it every single day. To help beginners and advanced Instagram users alike familiarize themselves with the platform, we've put together a list of 15 of the lesser-known tips and features Instagram has to offer. Whether you're a recruiter looking to showcase your company's culture, a marketer in the ecommerce industry, or an individual looking to take your Instagram game to the next level, there are tips and features in here for you. And for further reading, check out this list of the 11 best photo and video editing apps for mobile. Note: Before getting started, make sure you're operating on the latest version of Instagram. 6 YouTube Tips to Improve Your Search Rank Social Media Examiner. Are your YouTube views falling?

Do you need to rank higher in YouTube search results? Understanding how you can take advantage of YouTube’s algorithm will help your channel and videos be seen by more people. Facebook Marketing Success: Mari Smith [Ideas & Experiences] Facebook Marketing Success: Proven Ways To Generate More Traffic, Leads and Profits Whether you’ve reached a plateau with your Facebook marketing, or you want to optimize your presence to meet specific goals, this deep dive with world-renowned Facebook marketing partner and expert, Mari Smith, is for you.

Mari's proven Facebook marketing success system will help you to launch a new product, drive in-store sales, increase online sales or simply build brand awareness. Using the right methodology, Facebook can help you reach the right people, at the right time, on the right devices... come to this session and find out how, step-by-step! Get ready to take a ton of notes! Which Marketing Tactics Are The Most Overrated? [New Data] If you were to ask a room full of marketers from all over the world which marketing tactics they think are least worth the investment, you'd probably get a flurry of strong opinions.

But what if you asked them to name the most overrated marketing tactic? Would their answers vary that much? We surveyed 4,000 marketers and salespeople around the globe for our 2015 State of Inbound report and found that, no matter where they came from, marketers agreed on the #1 most overrated marketing tactic. Specifically, we asked our survey respondents to rate the following marketing tactics on how overrated they think they are: blogging, social media, sales enablement, collateral development, SEO, email marketing, traditional paid advertising, online paid advertising, and PR.

Here's what we found. What's the Most Overrated Marketing Tactic? Top Brands Rediscovering YouTube: New Research Social Media Examiner. Is video part of your marketing mix?

Wondering if YouTube is still relevant? In the past year YouTube has enjoyed a sudden surge of interest from both advertisers and young consumers, largely fueled by mobile-device use. In this article you’ll discover recent findings on how brands, consumers and marketers are using YouTube today. Research that shows how and why top brands are rediscovering YouTube. #1: YouTube Video-Viewing Time Is Surging. Sheryl Sandberg's Message for Big Brand Advertisers: "We Have a Super Bowl Every Day" New: 100% In-View Impression Buying and Ad Analytics Partnership with Moat. The Top 10 Facebook and Twitter Advertising Hacks of All Time - Larry… Instagram Ad Rollout Will Make It the Top Media Buy: New Research Social Media Examiner. Are you using Instagram for your business?

Have you thought about advertising on the platform? Instagram just began offering paid advertising opportunities through select developer partners. In the coming months the platform is expected to create a Facebook-like self-serve option for any budget. Sales Strategy: 23 Facts about Buyers and Purchasing. The More You Know PSA campaign started back in 1989.

Yes, it’s been running that long, which is why that closing jingle with the comet trail star logo has been permanently etched into the minds of generations of NBC viewers. The sheer volume of The More You Know parodies lends credibility to the tagline’s staying power. It’s a brilliantly simple campaign with an equally simple premise: the more informed you are on what matters, the better off you’ll be. For sales people, the ability to form meaningful connections with potential buyers is of the utmost importance. So it’s only natural that the more we know about the buyers we’re trying to engage, and how they make buying decisions, the better off we’ll be, right? The following list of 23 facts about buyers and purchasing was compiled to help ensure your sales strategy is a well-informed one. 1.)

Takeaway: Multi-threading is an essential sales tactic today. 2.) Google+ Separates From Google Products: This Week in Social Media Social Media Examiner. Welcome to our weekly edition of what’s hot in social media news.

To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week Google Separates Google+ From Its Products and Services: Over the coming months, Google plans to “move some features that aren’t essential to an interest-based social experience out of Google+” and eliminate the need for a Google+ profile to “share content, communicate with contacts, create a YouTube channel and more, all across Google.” LinkedIn Announces a New Campaign Management Tool for Sponsored Updates and Text Ads: LinkedIn “completely redesigned and rebuilt the LinkedIn Campaign Manager to provide [their] customers more control and visibility over their LinkedIn campaigns.” “In addition to the new look and feel, the new Campaign Manager has several new features designed to help you meet your advertising goals on LinkedIn” 5 Terrific Examples of Company Social Media Policies.

Pinterest Marketing: How to Succeed on Pinterest Social Media Examiner. 7 Ways to Use Facebook Native Video to Better Connect With Your Fans Social Media Examiner. Do you create videos to connect with your audience?

Are you using Facebook native video? When you publish videos to Facebook, the result is high visibility and a greater likelihood of engagement. What the Best Social Media Community Managers Actually Do in Their Jobs. Searching for someone to run your social media efforts can be both an eye-opening and frustrating experience.

It might seem that, of the applicants who can boast any goal or metric from their job, the one thing they point to doing is "driving engagement. " While engagement metrics can be tied back to a business' bottom line, more often than not, social media marketers aren't moving the metrics CEOs care about. Years after the very first "Can we measure the ROI of social media?

" blog post, the role of the social media community manager hasn't evolved much in the ways of goal-oriented, metrics-driven marketing. Why Women Spend Hundreds On Athletic Clothes They Don't Actually Wear To Work Out. In the not-so-distant past, women wore workout clothes to work out. Wearing them to brunch, happy hour and work was hardly thought of as fashionable. In fact, it was considered pretty odd.

But in 2014, sales of leggings and yoga pants are up, while denim sales are down. People are wearing trendy workout clothes all day, every day -- and it's cool. We have officially entered the age of "Athleisure" clothing, activewear that's not actually worn for sweaty workouts. Pinterest. How I Manage a Social-Media Platform of More Than 11 Million Followers Every Day. Big or small, influencer or newcomer, everyone looking to get more followers and more likes on social media—more engagement, period—seeks out strategies that work. And what works with a platform of 11 million followers tends to work for platforms with 100, too.

Social media is a moving ocean of posts, images, tools, ideas, and content that flows at a fast pace. Upgraded Tools for Creating and Managing Facebook Ads. FTC Puts Social Media Marketers On Notice With Updated Disclosure Guidelines. 13 Things NOT to Do on Facebook. These days, most businesses have gotten the hint that they need to have a presence on Facebook.

Searching for a business on Facebook and seeing they don't have a Facebook Page garners the same reaction from users as searching for a business on Google and seeing they don't have a website: You just don't look legit. But once you've created that business page, navigating the waters of building a Facebook presence is another matter entirely. Facebook Custom Audiences: Target Facebook Ads by Email List. Facebook Confirms It Will Officially Support GIFs. Facebook this afternoon confirmed that it will now support animated GIFs in the Facebook News Feed. Not everyone will see the added functionality immediately, we understand, as the update is still rolling out. The move represents a significant change in direction for Facebook, which has historically made a conscious decision to avoid supporting GIFs, claiming that doing so would make its News Feed “too chaotic.”

Instead of allowing GIFs, Facebook’s focus to date has been on video. The company introduced support for auto-playing videos in late 2013, but despite bringing a more lively, animated feel to the News Feed, the move did not lead Facebook to rolling out support for GIFs. Neither did the introduction of support for GIFs on Twitter last summer — a change that some felt might force Facebook’s hand in the matter. That decision, however, has been reversed today. News Feed FYI: Balancing Content from Friends and Pages. How to Create Pinterest Content That Connects: What Marketers Need To Know Social Media Examiner. Fashion brands turn to visual social platforms for organic reach: report. ORA_1410_BKSocMdDta.pdf. Social Network Ad Spending to Hit $23.68 Billion Worldwide in 2015. April 15, 2015 |Media Buying Advertisers worldwide will spend $23.68 billion on paid media to reach consumers on social networks this year, according to new figures from eMarketer, a 33.5% increase from 2014.

By 2017, social network ad spending will reach $35.98 billion, representing 16.0% of all digital ad spending globally. 6 Benefits Of Using Facebook Advertising. Welcome to Forbes. 7 Takeaways From Social Media Marketing World 2015. 7 Takeaways From Social Media Marketing World 2015. Average Facebook Engagement Metrics: How Does Your Brand Stack Up? AgoraPulse has released its monthly "barometer" measuring Facebook page metrics across nearly 5,000 pages and 168 industries. The data for July showed the average engagement on posts for pages with less than 10,000 fans is 6.1 percent, while the average for pages that have 100,000 fans or more is 4.9 percent. Looking at "storyteller" averages, this data is defined from the "talking about this" metric in Facebook. Jonloomer. Social Engagement Benchmark Report for Facebook.

10 Social Media Stats You Have to Know - AgoraPulse. Finding The Right Engagement Rate for your Facebook Page in 2014. Not all brands are created equal, and neither are the definitions of social media success. Finding the right engagement rate for your brand’s Facebook page largely depends on these factors: fan size, post frequency and industry. Just Like Facebook, Twitter's New Impression Stats Suggest Few Followers See What's Tweeted. How Often Should You Post on Social Media? Benchmarks for 9 Different Industries. 16 Ways to Use Social Media to Promote Your Event. 10 Commitments of LinkedIn.

Indice de pertinence des publicités : comprenez la réaction des internautes face à vos publicités. How to Run an Instagram Contest: Four Easy Steps. 6 Rookie Mistakes You Might Be Making on LinkedIn. How to Manage Facebook Pages as a Multi-Unit Brand. Jonloomer. The Social Lifecycle: Consumer Insights to Improve Your Business. Social Network Data: Usage Trends, Demographic Profiles. 19 Facebook, Twitter, LinkedIn & Pinterest Features You Didn't Know Existed (But Totally Should) How to Craft Perfect Posts for Facebook, LinkedIn & Twitter [SlideShare] New Social Media Research Shows What People Expect From Brands.