Bringing Order to Information Overload. By Christy Barksdale | Posted | 16 Comments | Filed in: Content Marketing Content marketing, the publishing of relevant, link-worthy content, has been all the rage for marketing professionals for several years. A recent survey conducted by content marketing authority Junta42 shows that companies, especially small businesses, are continuing to spend more on content marketing each year because it is more effective than traditional marketing for differentiation in the marketplace.
Leads, sales and client retention are better achieved when companies are resources for their customers and help solve their pain points. Now, the new wave of content marketing has arrived: content curation. What is content curation? Rohit Bhargava defines a content curator as someone who continually finds, groups, organizes and shares the best and most relevant content on a specific issue online. The content curation debate Curation: The purists vs. the realists Social sharing: Aggregation vs. curation Curated searching. Digital Librarian: a librarian's choice of the best of the Web.
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