Book By Its Cover. Magical thinking. Jordan Ferney. Aunt Peaches. Varpunen. Wary Meyers. BBB Bright Ideas. Flowers. Bloesem. Tuesday, 12 January 2016 by Irene Hoofs DIY Hooks by Heju Passionate French architects Hélène Pinaud and Julien Schwartzmann are the people behind Heju, where they share creative ideas, inspiring product and graphic designs, and also easy to follow DIYs.