Web, Socialmedia. Startups. Marketing 2.0. & Comunicação Digital. Law Firm Marketing : JD Scoop. Hear that pleasant, early fall sound of wind in the trees?
Lovely isn’t it? Could be a number of things: 1.) Literally, it could be the pleasant, early fall sound of wind in the trees; or 2.) the last of hurricane Irene as she slinks off into history; or more likely 3) the sighs of parents across the country as their children finally head back to school. 039;s March 2009 Trend Briefing covering ECO-BOUNTY. First published in March 2009 | No, there won't be eco-fatigue this year, mainly because it's hard to ignore the mind-boggling fortunes (and accompanying power shifts and reductions in pollution) that are in store for those who figure out how to get the world off its addiction to polluting power sources and wasteful consumption.
So while banks are crumbling and multinationals are laying off people faster than you can say ‘downturn', every key player—from the Obama administration (find a short overview of its ambitious eco-goals here) to the Chinese government—plans to dominate the post-recession economy by going sustainable, including a heavy dose of rules and regulations. But it’s not all macro-economic-geo-political-powerplay. Recession or not, consumers will continue to demand responsible behavior from brands. Just one statistic: “Four out of five people say they are still buying green products and services today--which sometimes cost more--even in the midst of a US recession.”