Strategic Planning

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They did not even mentionned BDDP :-( by Francois May 24

http://www.brandingstrategyinsider.com/2010/10/the-advertising-wisdom-of-bill-bernbach.html

William 'Bill' Bernbach died this month back in 1982.

The Advertising Wisdom Of Bill Bernbach: Branding Strategy Insider

For the past years I’ve had the opportunity to interview many aspiring planners applying for jobs at Jung von Matt. So I thought I would collect all the good and bad experiences I’ve had to all you people that are applying for planner jobs this Spring. It’s hardly rocket science, but here goes:

The Planning Lab

Plannersphere

Sophie Spreafico updated their profile At 11:42am on March 28, 2008,

Ministry of Culture

BBH Labs

When we started planning for SXSW, we could not have anticipated that our idea for a four-day philanthropic project to update the street newspaper model would spark such a widespread debate. The volume of the response to this program has reinforced our ongoing commitment to this issue, and the feedback has helped us explore the ways in which we can draw attention to it, support it, and effect change. Homeless Hotspots has connected us with representatives of some of the nation’s leading advocacy groups and street newspaper organizations with whom we are beginning to have conversations about the challenges facing the current street newspaper model and ideas for overcoming these challenges with technology and innovation.

Papers & Case Studies - Warc

http://www.warc.com/ArticleCenter/Default.asp?CType=A&AID=91283&Tab=A

To search for without automatic phrasing click here (this will find items containing all the words in your search term, but not only as a phrase).

storytelling

In today’s digital media environment, it’s not enough to produce a lengthy print piece — you’ve got to have some sort of web element that adds to and enhances it. The following Pulitzer Prize-winning stories show that the traditional print stories can be married with multimedia and online projects to create a more dynamic and enticing story package. The gripping tale of one soldier’s journey from high school senior to deployment in Iraq is told through photos, text, video, and slideshows.