Cool ideas
Get flash to fully experience Pearltrees
Crispin Porter + Bogusky is installing USB ports in Vitaminwater bus-shelter ads in Boston, Chicago, New York, and Los Angeles. So, you get a quick energy boost from the drink, and now your digital devices get juiced while you wait for mass transportation to whisk you off to another soul-killing day in the cube. Awesome!
Charge Your Phone or iPod on Vitaminwater's USB Bus-Stop Ads
The word “rhetoric” gets a bad rap as a form of oratory manipulation; I view it as a communication device. When used well, it can be very moving.
Rhetoric isn’t a bad thing—16 Rhetorical Devices Regularly Used by Steve Jobs
99% Conference 2011: Key Insights on Idea Execution
Just over a week ago, 400 creative professionals from around the world packed the Times Center in New York City for the third annual 99U Conference , presented by GE. With tickets sold out over five months in advance, anticipation was high, and the audience arrived buzzing with energy – ready for a deep dive into the mechanics of making ideas happen. Lucky for us, with an expanded lineup of 14 speakers and 3 master classes, we had an incredible group on hand to deliver actionable insights. M aking ideas happen is a unique process for everyone – and the speakers tackled the topic from a variety of fascinating angles.
The 1st radio ad for dogs
La marque d’aliments canins Naturia a trouvé un moyen bien efficace de démontrer à quel point ils comprennent leur cible : en développant le premier spot radio destiné aux chiens – ou plutôt à faire réagir les chiens. Comme le montre la vidéo ci-dessous, en retravaillant les fréquences, l’agence allemande Grabarz & Partner a créé un spot uniquement composé de sons destinés à alerter / exciter nos charmantes bêtes à poils (des sons imperceptibles à l’oreille humaine). Le résultat est plutôt efficace : une voix-off déroule la promo Naturia, et au son du spot les bêtes s’affolent devant les enceintes, faisant réagir leurs maîtres qui découvrent leurs chiens s’animer au son de l’offre promo.
If Don Draper were walking among us, we're betting he'd count this as a pretty clever sell: Sir Richard's , a new condom startup, is advertising its wares not by promises of hair-pulling, nail-scratching pleasure, but rather economics.
Condom Campaign Highlights Dizzying Costs of Having a Kid | Co.Design
Burger King Fr : itinéraire d'un fake ordinaire
l'inconnu du métro
un bien belle idée de blog je trouve. Très bien écrit. by Apr 23
Posted by Marc | 15-08-2010 21:24 | Category: Activism , Media Isn’t it strange that the media carefully label any content that involves sex, violence or strong language but there’s no labelling system for wacky journalism and other questionable content? (like this blogpost :-) Geek comedian Tom Scott designed a solution for this.
Journalism Warning Labels