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99% Conference 2011: Key Insights on Idea Execution Just over a week ago, 400 creative professionals from around the world packed the Times Center in New York City for the third annual 99U Conference, presented by GE. With tickets sold out over five months in advance, anticipation was high, and the audience arrived buzzing with energy – ready for a deep dive into the mechanics of making ideas happen. Lucky for us, with an expanded lineup of 14 speakers and 3 master classes, we had an incredible group on hand to deliver actionable insights. Making ideas happen is a unique process for everyone – and the speakers tackled the topic from a variety of fascinating angles. 99% Conference 2011: Key Insights on Idea Execution
200 Years of the Advertising Business in One Handy Infographic Feel like reliving all of advertising's big milestones, including major agency launches, mergers, and acquisitions since the 1830s? Sure you do. Thankfully, Aquent has done the work for you. 200 Years of the Advertising Business in One Handy Infographic
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Cher voisin de transport

Cher voisin de transport

Le lancement de le 22 mai dernier, a constitué la première étape d'une vaste campagne de communication dédiée aux incivilités dans les transports en commun franciliens. A travers ce nouveau dispositif participatif permettant de créer des mèmes, la RATP a misé sur l'humour et la créativité des internautes pour traiter un sujet réputé des plus sérieux. Avec 79 013 visiteurs, 1962 contributions et 18 220 votes durant la période estivale, le pari est réussi ! Un art du jeu de mots consommé, un sens du dialogue détonnant, des références inattendues aux univers fantastiques du cinéma et du jeu vidéo… autant de postures créatives à travers lesquelles les contributeurs adoptent les codes du genre et les transposent avec agilité à la thématique des incivilités dans les transports en commun.
Friskies : Games for cats, la première gamme de
The 1st radio ad for dogs La marque d’aliments canins Naturia a trouvé un moyen bien efficace de démontrer à quel point ils comprennent leur cible : en développant le premier spot radio destiné aux chiens – ou plutôt à faire réagir les chiens. Comme le montre la vidéo ci-dessous, en retravaillant les fréquences, l’agence allemande Grabarz & Partner a créé un spot uniquement composé de sons destinés à alerter / exciter nos charmantes bêtes à poils (des sons imperceptibles à l’oreille humaine). Le résultat est plutôt efficace : une voix-off déroule la promo Naturia, et au son du spot les bêtes s’affolent devant les enceintes, faisant réagir leurs maîtres qui découvrent leurs chiens s’animer au son de l’offre promo. The 1st radio ad for dogs
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Goldenhook, votre création tricottée par des supers mamies
LoudSauce: Crowdfunded Advertising for Causes that Matter LoudSauce: Crowdfunded Advertising for Causes that Matter by Maria Popova What bus shelters have to do with civic engagement and Marshall McLuhan. The key folly of cause marketing can be reduced to low awareness and an unconvincing voice — weak, creatively uncompelling messaging that fails to reach a sufficient number of people and fails to engage those it does reach. Or, to frame it in Marshall McLuhan‘s famous medium/message paradigm, an insufficient medium carrying a toothless message. We’ve previously looked at how UK nonprofit DoTheGreenThing is solving the creative merit problem by borrowing talent from the traditional ad industry to reshape the message.
If Don Draper were walking among us, we're betting he'd count this as a pretty clever sell: Sir Richard's, a new condom startup, is advertising its wares not by promises of hair-pulling, nail-scratching pleasure, but rather economics. Simply put, it costs so much to have a damn kid that you better not have one by accident. The new brand is the brainchild of TDA, an ad agency based in Boulder, with backing from Kreloff Equity Partners. The goals for Sir Richard's are several: One is simply aesthetic, as the guys at TDA figured that condom packaging had settled into cliches that rendered the product nearly invisible. Condom Campaign Highlights Dizzying Costs of Having a Kid | Co.Design Condom Campaign Highlights Dizzying Costs of Having a Kid | Co.Design
Flux Bible : choisissez votre religion, customisez
It's More Likely You Will Survive A Plane Crash Or Win The Lottery Than Click A Banner Ad It's More Likely You Will Survive A Plane Crash Or Win The Lottery Than Click A Banner Ad One reason the online brand advertising industry hasn't been able to catch up offline brand advertising – despite how much time consumers spend on line these days – is that many ad-buyers are trained to believe that if Web users aren't clicking on their banner ads, then their banner ads are being ignored. This is stupid because people are very unlikely to click on banner ads. The people who do tend to be poorer and less educated. A company called Solve Media – which places ads in CAPTCHAs – has put together showing just how rare clicks on banner ads actually are.
Burger King Fr : itinéraire d'un fake ordinaire

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l'inconnu du métro

l'inconnu du métro

Cela ne vous a sans doute pas échappé, depuis quelques semaines, me voilà à l’affiche d’une campagne de pub pour le samsung NX11, l’appareil que j’utilise pour prendre mes photos (et oui c’est mon mauvais profil). Peu de temps après la naissance du blog, celui ci a connu le succès que vous savez et parmi les nombreuses propositions que j’ai eu, j’en ai choisi deux, celle ci, et la collaboration avec Métro. Au début, je prenais mes photos avec le NX10 de la même gamme, et depuis j’utilise le petit dernier et vu que je n’y connais absolument rien à la photo, je vous laisse juges de son efficacité, en tout cas moi il me convient bien. Ce qui m’a plu dans ce projet c’est le fait de participer à une autre plate forme de portraits que vous trouverez ici: parlez avec vos images.
Word Lens, l'application qui traduit en temps réel
Ikea. Art of Food
This USB Outlet Lets You Recharge Without An Adapter
Six Word Stories Six Word Stories AboutNewsCategoriesRandomSubmitFacebookTwitter BREAKING: Simulated beings realize they’re simulated. —The_Psuedonymouse

Six Word Stories

How trends & creativity become
Truly creative people see things differently.
A lot of things have happened during the past few years. New media have become far more than just toys for nerds; they now have an impact on everybody’s life to a greater extent than ever before – from the cell phone in your pocket and industries fighting to survive down to your old high-school friend you block on Facebook to prevent him from bothering you every time you’re online. We’re currently experiencing a time of change – a change during which a whole generation is evolving; this generation is growing up with an entirely new media behavior. It can’t imagine a world without new media. Now, also, the marketing industry must adapt, since you can hardly reach this generation using means and methods from the past. OH MY GOD WHAT HAPPENED AND WHAT SHOULD I DO?


Posted by Marc van Gurp | 15-08-2010 21:24 | Category: Activism, Media Isn’t it strange that the media carefully label any content that involves sex, violence or strong language but there’s no labelling system for wacky journalism and other questionable content? (like this blogpost :-) Geek comedian Tom Scott designed a solution for this. Journalism Warning Labels
Making Facebook Physical