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Crispin Porter + Bogusky is installing USB ports in Vitaminwater bus-shelter ads in Boston, Chicago, New York, and Los Angeles. So, you get a quick energy boost from the drink, and now your digital devices get juiced while you wait for mass transportation to whisk you off to another soul-killing day in the cube. Awesome!
Charge Your Phone or iPod on Vitaminwater's USB Bus-Stop Ads | Adweek
The word “rhetoric” gets a bad rap as a form of oratory manipulation; I view it as a communication device. When used well, it can be very moving.
Rhetoric isn’t a bad thing—16 Rhetorical Devices Regularly Used by Steve Jobs | Duarte Blog
99% Conference 2011: Key Insights on Idea Execution :: Articles :: The 99 Percent
Just over a week ago, 400 creative professionals from around the world packed the Times Center in New York City for the third annual 99% Conference , presented by GE.
Feel like reliving all of advertising's big milestones, including major agency launches, mergers, and acquisitions since the 1830s? Sure you do. Thankfully, Aquent has done the work for you.
200 Years of the Advertising Business in One Handy Infographic | Adweek
The 1st radio ad for dogs. « DayDream
La marque d’aliments canins Naturia a trouvé un moyen bien efficace de démontrer à quel point ils comprennent leur cible : en développant le premier spot radio destiné aux chiens – ou plutôt à faire réagir les chiens. Comme le montre la vidéo ci-dessous, en retravaillant les fréquences, l’agence allemande Grabarz & Partner a créé un spot uniquement composé de sons destinés à alerter / exciter nos charmantes bêtes à poils (des sons imperceptibles à l’oreille humaine). Le résultat est plutôt efficace : une voix-off déroule la promo Naturia, et au son du spot les bêtes s’affolent devant les enceintes, faisant réagir leurs maîtres qui découvrent leurs chiens s’animer au son de l’offre promo.
LoudSauce: Crowdfunded Advertising for Causes that Matter | Brain Pickings
The key folly of cause marketing can be reduced to low awareness and an unconvincing voice — weak, creatively uncompelling messaging that fails to reach a sufficient number of people and fails to engage those it does reach.If Don Draper were walking among us, we're betting he'd count this as a pretty clever sell: Sir Richard's , a new condom startup, is advertising its wares not by promises of hair-pulling, nail-scratching pleasure, but rather economics.
Condom Campaign Highlights Dizzying Costs of Having a Kid | Co.Design
Flux Bible : choisissez votre religion, customisez vos prières.
Flux Bible : choisissez votre religion, customisez...
It's More Likely You Will Survive A Plane Crash Or Win The Lottery Than Click A Banner Ad
One reason the online brand advertising industry hasn't been able to catch up offline brand advertising – despite how much time consumers spend on line these days – is that many ad-buyers are trained to believe that if Web users aren't clicking on their banner ads, then their banner ads are being ignored.
Burger King Fr : itinéraire d'un fake ordinaire
l'inconnu du métro
Cela ne vous a sans doute pas échappé, depuis quelques semaines, me voilà à l’affiche d’une campagne de pub pour le samsung NX11, l’appareil que j’utilise pour prendre mes photos (et oui c’est mon mauvais profil).un bien belle idée de blog je trouve. Très bien écrit. by Apr 23
Alors, je l'ai téléchargé, mais c'est que la démo qui est gratuite. En fait pour traduire de l'anglais à l'espagnol et vise versa, il faut payer.
Word Lens, l'application qui traduit en temps réel | 10 minutes à perdre
Ikea.