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Mobile Application Advertising Measurement Guidelines. These guidelines are intended to cover the measurement and disclosures related to dynamic, in-application advertisements that appear on mobile devices.

Mobile Application Advertising Measurement Guidelines

These guidelines are not intended at this time to cover the following: hard-coded advertising, or sponsorships or advertising in a non-mobile environment (the nature of the environment generally can be determined based on the operating system used to access the advertisement). This document is principally applicable to organizations involved in the mobile industry that develop mobile applications that facilitate advertising delivery to consumers.

Additionally the measurement-related practices can be applied to third-party measurement organizations in the mobile industry. This guideline is intended as a guide to accepted practices, as developed by the IAB, MMA and MRC. Committee: Mobile Applications Committee Enter your information below to download. Terms of Service; Didn't Read. Publishers should jump on content marketing bandwagon now. 15 July 2013 · By Earl J.

Publishers should jump on content marketing bandwagon now

Wilkinson More than just a fad dreamed up by publishers, content marketing could be a key to funding big journalism in the future — as long as the industry can deftly walk the line between journalistic and sponsored content. Content marketing is spreading like a wildfire in the marketing community worldwide, and news publishers should fish out of this pond if they are serious about filling the print advertising hole.

According to the Content Marketing Institute, “content marketing” is a marketing technique that creates and distributes relevant and valuable content to attract, acquire, and engage an audience to drive profitable customer action. Leave it to Wikipedia to simplify the definition: “Content marketing is any marketing format that involves the creation and sharing of media and publishing content in order to acquire customers.” Crucial to understanding content marketing is that it is not designed to sell. Online Marketing Intelligence, Web Analytics, Privacy.

Privacy smoke signals are in the air and privacy officers should take a moment to understand which way the wind is blowing.

Online Marketing Intelligence, Web Analytics, Privacy

A new picture of the EU Regulators’ priorities is emerging, and we, as privacy officers, have a unique opportunity to put mechanisms in place to meet them before the fact. Things to Know With the proposed European Data Protection Regulation (Regulation) on the near horizon, regulators are signaling an interest in the following three areas. Website security. EU Regulators will be interested in the objective basis for a company saying that it has a “comprehensive data protection program” in place, a new requirement under the Regulation. Things to Do. Consumers Say They Prefer Targeted to Random Online Ads. Asked whether they would rather see online ads for random products and services or ads directed towards their interests, 40.5% of respondents to a new survey [pdf] chose the latter (targeted ads), while another 27.6% were content to see both.

Consumers Say They Prefer Targeted to Random Online Ads

The study, conducted by Zogby Analytics on behalf of the Digital Advertising Alliance (DAA), found only 16.1% preferring random ads, with another 15.8% unsure. Late last year, a study from Ipsos similarly found Americans giving targeted social networking ads a vote of confidence. Real-Time Bidding (RTB) Project. Introduction The Real-Time Bidding (RTB) Project, formerly known as the OpenRTB Consortium, assembled in November 2010 to develop a new API specification for companies interested in an open protocol for the automated trading of digital media across a broader range of platforms, devices, and advertising solutions.

Real-Time Bidding (RTB) Project

The Open RTB API Specification Version 2.1 can be found here. The Table of Revisions note underscores key modifications made to the document during the consultation period. About the IAB’s Networks & Exchanges Committee: The IAB Networks & Exchanges Committee is comprised of senior leaders of ad networks and ad exchanges member companies. The committee is dedicated to furthering the interests of digital ecosystem in today's complex ad marketplace. AG für Werbemedienforschung. ÖWA - Online-Werbemarkt. 1995 waren die ersten Internet-Anzeigen im elektronischen Kultmagazin Hotwired zu sehen.

ÖWA - Online-Werbemarkt

Es waren Anzeigenstreifen, die aussahen wie Flaggen. Deshalb nannte man sie Banner. Seither ist viel passiert auf dem Gebiet der Online-Werbung. Zahlreiche neue Werbeformate sind entstanden und werden weiterhin entwickelt. Der Einsatz von Multimedia-Elementen, die Kombination von Effekten, die Platzierungsmöglichkeiten und die Funktionalitäten im Internet an sich lassen fast grenzenlose Variationen zu. Die ungebremste Innovationsfähigkeit von Online-Werbeformaten auf der einen Seite und die rasant wachsende Bedeutung des Mediums Internet im Alltag auf der anderen Seite machen das Internet zu einem attraktiven Werbeträger. Der Austrian Internet Monitor – Consumer zeigt, dass im 2. Im 2. Online-Werbung ist ein Zukunftsmarkt, das zeigen vor allem die aktuellen Zahlen der Werbespendings aus Europa und den USA.

OVK (de) I BVDW - Bundesverband Digitale Wirtschaft. Bundesverband Digitale Wirtschaft (BVDW) e.V. Evercookie - virtually irrevocable persistent cookies. Samy's home page || follow my twitter || email me || samy kamkar October 11, 2010: Reported on the front page of the New York Times Find the latest details, code, and implementations on github @ Cookie found: uid = currently not set Click to create an evercookie.

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