Comment le web recycle en permanence les idées qui fonctionnent. Le problème avec le web et Internet en général, c’est la capacité de ses utilisateurs à recycler en permanence les idées qui fonctionnent.
Il suffit qu’un service commence à décoller pour que tous les dérivés possibles et imaginables se lancent sur le marché. Au mieux cela se fait dans l’anonymat le plus total. Au pire, cela vous dégoûte d’un concept. Alexis prenait l’exemple de Chatroulette il y a peu. On en a tellement mangé que chaque service s’en approchant est désormais fuit comme la peste. 8 petits détails qui vous feront réussir vos campagnes emailing d’acquisition. Offres d'emploi webmarketing, emploi e-commerce et recrutement e-marketing. Still Alive! Highlights from Design Thinking: Dead or Alive? The New York City Chapter of the Industrial Designers Society of America and innovation consultancy Fahrenheit 212 collaborated last month on a very successful event entitled, Design Thinking: Dead or Alive?
Twitter Ad Platform Evolves Quickly. Twitter did not offer advertising until it was nearly 4 years old, but since the rollout of its Promoted Products in April 2010 the site has ramped up its ad business rapidly.
By the end of that year, 150 advertisers had partnered with Twitter to advertise through the service. By June of 2011, the number had risen to 600, according to Twitter, suggesting many brands are eager to join the fold of Twitter advertisers. “Twitter offers advertisers a chance to interact with fans in real time, buy ads that look and feel like organic content on Twitter, and enhance buzzed-about events,” said Kimberly Maul, eMarketer analyst and author of the new report, “Twitter Advertising: Four Marketers Test the New Ad Platform.”
“But some in the industry are still skeptical and, in order to make a serious impact, Twitter must scale its advertising, add new ways to reach users and work to make the experience seamless for both consumers and companies.” To purchase the report, click here. INFOGRAPHIC: Do You Need A Facebook Detox? Facebook Acquires Push Pop Press. Facebook has acquired Push Pop Press, which publishes e-books optimized for the iPad.
Financial terms of the deal remain unknown. Facebook executives have previously said the company wanted to acquire around 15 startups this year, roughly twice the number bought in 2010 — the transactions often involve a selection of assets with a recruitment of talent, rather than a complete purchase of everything associated with the target. Facebook Buys Digital Book Creator Push Pop Press for “the Ideas and Technology” Facebook Buys Digital Book Creator Push Pop Press for “the Ideas and Technology” In one of its first full-out acquisitions in recent memory, Facebook has bought digital book software company Push Pop Press.
The announcement about the deal is meant to quiet the too-obvious reaction of “Facebook is getting into book publishing?” Instead, the companies hint that the acquired employees will be involved in the visual, and perhaps touch-interface elements of Facebook: “Although Facebook isn’t planning to start publishing digital books, the ideas and technology behind Push Pop Press will be integrated with Facebook, giving people even richer ways to share their stories.” How Facebook Makes Money. Why Google+ has the potential to trump Facebook. Skip to main content Browse All Briefs by Topic Why Google+ has the potential to trump Facebook -- and why it will fail Forward to a friend.
Wikio. Up 2 Social - L'agence spécialisée en communication sur les médias sociaux. "Apply With LinkedIn", le nouveau bouton pour postuler directement sur le site d'une entreprise ! Après le « LinkedIn share button », le réseau social pour les professionnels franchit un pas en proposant aux entreprises d’intégrer de la même manière directement sur leur site un plug-in pour postuler en ligne : « Apply With LinkedIn ».
The Right SEO Tools Can Make All the Difference. Téléchargez le livre blanc. FrenchWeb.fr: Actualités internet, business, marketing, tech, design. Pub News : Actualités publicité et pubs tv. Réseaux sociaux, nouvelles technologies, mobile et web sur Locita.com.
Facebook and ComScore Release Social Essentials to Target Fan's Friends. During a presentation recently by Steve Sammartino, I was reminded of one of the most simple human behaviours – the short cut.
Put simply, Steve told us, with no inducement humans will seek a short cut, a loophole, or way around a roadblock. We’ll look to “game” the system. Le Journal du Geek - Feed the Geek Inside. Publicis Modem - Agence de Marketing Interactif. Neoweb Mag - Actualités, tutoriels, conseils pour les webdesigners, web developpeurs, web marketer, ... Blog Marketing Digital, Social Media, Marketing Viral, Web Design et Technologie. Webmarketing & co'm : communication interactive, e-commerce & bien plus...
Mesurer l’efficacité et le ROI de son référencement naturel. Voici un retour d’expérience sur les pratiques pour mesurer l’efficacité de son référencement naturel. David contre Goliath: Le SEO pour les petites entreprises (Partie 2) Voici la seconde partie de la chronique sur le SEO pour les petites et moyennes entreprises, où nous allons aborder le sujet de l’optimisation de votre site web pour le SEO… Avant de commencer, je vous invite à lire la première partie de cette chronique si ce n’est pas déjà fait.
Sur les sites d’emploi Québec, des dizaines et des dizaines de grosses entreprises sont à la recherche de spécialistes en optimisation de site web pour les moteurs de recherche. Actualités Twitter, Facebook, SEO… [Lu sur la blogosphère] SEO : Mesurez facilement le temps de chargement de vos pages via Google Analytics. Lancement d’un blog en trois étapes. Comment lancer son premier blog ? Hébergement, installation et personnalisation. The Social Media Guide.
The Social Ad Series is supported by LoopFuse, which provides forever-free marketing automation software that closes the loop between sales and marketing with smarter lead capture, scoring, and nurturing — plus Salesforce.com integration.
See how lead management with LoopFuse increases revenue. YouTube, the world's most popular video-viewing platform, sees 2 billion hits per day. Fortunately, the Google-owned company has figured out a few ways to monetize all of those video views. From pre-roll — which Google CEO Eric Schmidt was originally “not a big fan of” — to promoted videos and its 10,000 brand partners, YouTube's growth has helped Google shares soar.
The site is monetizing more than 2 billion video views per week, and 70% of its traffic comes from outside the U.S. Take a look at the infographic below to see how the site — and its advertising strategy — has evolved since its founding in 2005. Infographic design by Emily Caufield. Google+: The Complete Guide. Using Google+? Add Mashable to your circles. You'll get the latest about new Google+ features and tips and tricks for using the platform as well as top social media and technology news. Guide updated January 18, 2012 Google+: It's the hot social network on the block.
Google+ Gets a Feature Update Center. Using Google+? Add Mashable to your circles. You'll get the latest about new Google+ features and tips and tricks for using the platform as well as top social media and technology news. In response to user feedback, Google has launched a new section of the Google+ center dedicated to Google+ feature updates. The "What's new in Google+" section is essentially a list of release notes for the Google+ Project. The updates are smaller than Google's traditional blog posts, but longer than most of its Help Center pages. Most of the "posts" include YouTube video explanations about the feature updates (recorded by Googlers), along with a link to the Google+ post where the feature was announced. While we appreciate the centralized location for getting updates about Google+ features, we believe the company would be better served setting up a blog for the Google+ project and updating that on a regular basis.
Google+ refuse un anonymat pourtant salutaire. 40 New Digital Media Resources You May Have Missed. Coming at you with the weekly roundup of features you may have missed on Mashable. Can you handle our collection of Google+ tips, mobile how-to's, and general geekery? We thought so. We especially hope you love the editors' picks this week because we have a hunch they're exactly what you need. Read on for the latest in tech resources, gathered together for your convenience in this handy one-stop guide. Google Doodles Alexander Calder. A new interactive Google doodle has appeared on Google.com, honoring artist Alexander Calder, who is known for inventing the mobile. As you click and drag with your mouse, the various sections of the mobile move around.
According to the official Google Blog, it's the first doodle Google's made that uses HTML5 Canvas, so its creators recommend that you use "a modern browser. " We noticed the interactive animation works on Google's Chrome 12 browser, but not on Firefox 5.0 or Internet Explorer 9. We're also seeing reports that the animation causes a crash in Firefox on Linux, so if that's your browser, you might want to avoid this doodle. Note that others are reporting these browsers are able to display the animation.
Google And Facebook Spent Record Amounts On Lobbying In Q2 2011. It looks like both Google and Facebook spent record amounts on lobbying in the second quarter of 2011, as evidenced by the most recent disclosure reports filed in the U.S. Senate’s lobbying database. Similar to last quarter, Google’s lobbying spend hit an all-time high, with spending coming in at $2.06 million, a 54 percent increase from the same period a year ago. Last quarter, Google shelled out $1.48 million on lawmakers. The search giant spent a total of $5.2 million in lobbying last year, and is on pace to surpass this number in Q3 of 2011. Wikio. Publier simultanément et parfaitement sur sa page Facebook, Google plus et Twitter.