Professor/Program Coordinator/Chief Enthusiasm Office of Creative Advertising at Seneca College n Toronto.
Incredible Things That Happen Every 60 Seconds On The Internet. One Show College Competition. Fifty Years Of Progress In Advertising. If Logos Were Honest. Recommended resolutions for advertising types. 2012 planning may have wrapped up four or five months ago, but 2011 actually still persists ... hanging on, in fact, for four more lazy end-of-year days. What will next year really bring to the friendly confines of agency life? What will you promise yourself to make it even better?
A few friendly suggestions (from the girl with an opinion about everything): Equipment can have an impact. Ladies and... HAPPY NEW YEAR. Let's Rock 2012 with Passion. I’d wipe my car off with it, but I am not wearing that ugly-ass t-shirt. This truly deserves posting… except the logo has... 5 Guerrilla Marketing Strategies We Hope To See In 2012 [OPINION] 645 SharesTwitter102Facebook44Google+5Pin It Share20LinkedIn41StumbleUpon433645 Flares× This past year we’ve seen some really creative and unique guerrilla marketing examples.
New marketing strategies such as the use of QR codes, augmented reality and 3D projection mappingonly touched a small portion of what we can do as guerrilla marketers. Being that the Mayan’s prediction that the world would end in 2012, I think we can expect to see an amazing year of new technology that will change the marketing and advertising industry. Here are 5 guerrilla marketing strategies we hope to see more of in 2012. 1) Large-Scale Augmented Reality / Projection Mapping. Incredible Commercial Advertising Works by Christian Stoll. Do you recall those print ads at bus stops, in magazines, and Internet?
Some are quite moving thus making us interested to actually pause and see what and why something is being advertised. Those beautiful Photoshoped images are created by advertising agencies for well known brands. 5 Places to Strike Gold in 2012. Garlic sauce print ad in newspaper is repelling other ads. What Is The Most Popular Browser? Dylan Love GoogleChrome has replaced Internet Explorer 8 as the most widely-used browser in the world, according to data from StatCounter.
Internet Explorer 8's market share once made it the most popular browser, but it's been slipping lately. This explains most repairs around my house hen I’m... Retouched or not? Tool spots photos' too-flawless features Pictures. Models have long been in the spotlight for promoting unrealistic standards of beauty.
But digital retouching tools now allow not just models, but also celebrities and everyday people to look impossibly flawless in photos. Viewing these images is tied to eating disorders and body image dissatisfaction, say the Dartmouth College scientists behind a new study published in the Proceedings of the National Academy of Sciences. The researchers decided to test just how much images are retouched. How? They created a photo analysis tool that highlights areas of photographs that have been retouched by comparing originals with published versions. Keep clicking to see the images used in the study, provided by lead researcher Dr. Trust Me: Here's Why Brands Sell Trust, Subconsciously. Let's say that not that long ago you came across a fascinating article.
The Guardian Predicts: Media & Advertising Trends In 2012. “I’d wipe my car off with it, but I am not wearing that ugly-ass t-shirt.” “I’d wipe my car off with it, but I am not wearing that ugly-ass t-shirt.”
Posted by John Avery on Friday, December 30, 2011 · Leave a Comment (What t-shirt design taught me about marketing.) Sometimes they’re given away at trade shows. 25 Brilliant Sports Advertisements. Sport advertisements motivate us to be active and healthy.
Whether they get us up and outside to get some exercise or inspire the designer in us to take our game up a notch, sport ads are a great source of inspiration. This collection focuses on bigger-than-life print ads that you may have seen on posters at a mall or billboards on the highway. Some have been around for awhile and others are brand new, but all definitely have the ability to grab attention with some amazing graphics. Not all of these images are ads for sports companies. Among the collection you will see an iPhone ad, an ad for the Mexican Association of Pediatricians, and Canon Steadyshot, perhaps showing how popular sports can be within several target audience groups. Nike Bench Advertising – Don’t be lazy. What is Ambient Advertising? 326 SharesTwitter119Facebook102Google+9Pin It Share63LinkedIn32StumbleUpon1326 Flares× Ambient advertising is about placing ads on unusual items or in unusual places you wouldn’t normally see an ad.
An ambient ad doesn’t have to be placed outside. Ambient advertising can be found anywhere and everywhere! The key to a successful ambient media campaign is to choose the best media format available and combined with effective message. These kinds of ads often make someone think about a certain place or thing differently. A common trend we see in ambient advertising is taking an object and making it in larger or smaller scale. Scotch-Brite, a 3M group brand called on the agency Havas Sports & Entertainment, placed a large version of their product on the side of a building near the legendary Santiago Bernabeu stadium in Madrid.
This Is Why You Were Friended or Unfriended [STUDY] Incredible Things That Happen Every 60 Seconds On The Internet. R.I.P. Personal Branding. May 2012 finally sound the death knell for all things “personal branding.”
Here’s the thing: People are people. They aren’t brands. When people become “brands,” they stop being people and become one of three things: vessels for cultural archetypes, characters in a narrative, or products. (Most of the time, becoming a brand means they become all three.) Unlike people, brands have attributes and trade dress, slogans and tag lines which can all be trademarked, because unlike people, brands exist to ultimately sell something. That core need to build a brand to ultimately sell something is at the very crux of the problem with “personal branding.” VW to Shut Off BlackBerries. You're so busted!! DDB Canada battles PDA misconduct with "colourful" penalty card system. Advertising makes us 'more individualistic' and less concerned about the planet, says report. As the days remaining until Christmas dwindle, the pressure to purchase more consumer goods is palpable on the high street.
With the average UK consumer already exposed to 500-1,000 adverts per day, Christmas advertising only furthers the message that we must purchase gifts to show our love to friends and family. However, according to a report by WWF-UK and the Public Interest Research Centre (PIRC), that kind of advertising not only empties our wallets, but also has a significant effect both on the decisions we make and on how we choose to spend our time. ‘[There exists] a work-spend cycle whereby advertising heightens the expectations about the acceptable material standard of living, leading people to work longer hours in order to attain a disposable income that allows them to meet those expectations,’ the report explains.Consumption and status Central to the report is the distinction between extrinsic and intrinsic values.
Yes Virginia there's more to life then advertising. PEACE, RESPECT, UNDERSTANDING... but mostly LOVE!!! I mostly hate this poster but it still makes me think. Yes Virginia there's more to life than advertising. After all we in advertising created that fat man in the red suit to flog just about anything under the sun and most rocks. Yup, there's more. It's that time of year again to take a moment to simply say "Thank You"... to share peace, respect, understanding and most important to share our LOVE. HAPPY NEW YEAR. Let's Rock 2012 with Passion. I have said often in my lectures there's something you can't teach... PASSION.
It needs to be nurtured, it needs to be inspired and it needs to honest. My love and passion for advertising is 24/7/365... and I love a leap year (hey, isn't 2012 is a leap year). Yup, that's one extra day to be passionate about the greatest biz in the world. AD TEACHINGS: WHAT THE INVENTOR OF THE SHOPPING MALL CAN TEACH US ABOUT ONLINE CREATIVE. Exclusives: Top Marketing Professors on Twitter. Kent Huffman is your guide for the "Exclusives" section of Social Media Marketing Magazine.
He is the CMO at BearCom Wireless, America's only nationwide wireless equipment dealer and integrator. Formerly, Kent served as the Vice President of Marketing for CompuCom Systems and the Global Director of Marketing Communications for Perot Systems. He is the father of two marketing process models: "Systemic Marketing" and "Marketing Maturity. " Why Ad Agency Leo Burnett Re-Sent This Vitriol-Filled Internal Memo From 1958. "Social Media ROI. The Hollywood Heels. 2012 trendspotting. Video Ads Increase In Spite of Measurement Concerns. Average Is Over. What's Your Extra? - Bill Taylor.
By Bill Taylor | 9:05 AM December 19, 2011. In 2011: How the Internet Revolutionized Education. As connection speeds increase and the ubiquity of the Web pervades, free education has never been so accessible. An Internet connection gives lifelong learners the tools to become autodidacts, eschewing exorbitant tuition and joining the ranks of other self-taught great thinkers in history such as Albert Einstein, Alexander Graham Bell, Paul Allen and Ernest Hemingway. Do You Dumb Down Your Posts for Facebook? Google+ May Be for You. How Advertising Manipulates Your Choices and Spending Habits (and What to Do About It)
Life in an Agency, Then and Now. 20 years ago, ad agencies were quite something else, and perhaps the only thing that remains constant even after all these years is the chaos. afaqs! Takes a look at agency culture years ago versus now. Flashback. The Future of Digital Advertising: Math + Magic. London Agency Makes Mistake of Hiring Santa as CD (NSFW Language) - AgencySpy. David Jones, Havas chief, has seen the future – and it's CSR. David Jones is pretty pleased with himself – and you can see why. The 45-year-old adman who advised David Cameron on his election campaign claims to be the "youngest global chief executive in the history of advertising" after he ascended to the top of the agency Havas last year.
10 Resolute Ideas To Start Your New Year. Put the punch back in your purpose. 2012 Prediction: The Year of Customer Activism. Top 10 social media luxury marketers of 2011. The 75 Things New Yorkers Talked About in 2011. Marketing Lessons From The Grateful Dead's Reincarnation. Advertising advice from Holden Caulfield. Why your brand should be on Instagram. Branding 101: What is Branding? Ocean Marketing: How to self-destruct your company with just a few measly emails. 100 Things to Watch in 2012. Grim childhood obesity ads stir critics 2012 Social Media Predictions: 5 Must-Reads. Marketing Plan: Why I Bet on PR. THE BAY CITY ROLLERS. Yup found this gem at a used... The Evolution of Advertising: From Stone Carving to the Old Spice Guy. Advertising Isn’t Dead – The Creative Process Is.
45 Creative Alcohol Advertisements.