It Takes Two to Social [infographic] [video] [slides] [audio] What makes content social? It takes two types of network: Social networks are well understood and symbolized by the likes of Facebook, Twitter, LinkedIn and G+.Content Networks are an emerging category that each focus on a specific content type. YouTube, Slideshare, Soundcloud, Listly, Visually and Scribd are all examples of content networks. See how Wikipedia explains these three platforms: Individually we may call YouTube a video network or a video platform, but collectively the things that make YouTube works make Slideshare work too.
It’s the form, function and interaction/exchange of social networks AND content networks that powers content to go viral. This post serves two purposes: To explore the advantages of social networks vs content networks.To explore the utility of the six different content network types If you are a content strategist or a content marketer you will benefit from a deep appreciation the six types of content. Ie Video, Audio, Slides, Lists, Graphic and Documents. Gamification Platforms vs “Gamified” Applications | Gamified Enterprise. When my clients ask me about gamification, one of the topics that frequently arises is whether gamification should be deployed using an application or platform model.
In this post, I break down the limitations of gamified applications, and why a true gamification platform is the ideal option for a scalable and sustainable business result. Gamified ApplicationsWhat is a Gamified Application? Simply put – a game. Any organization can inexpensively use games to help them complete an action. They hire a game developer, buy one of the many game development products out there, or just get one of their developers to use Flash or AJAX or some other web-based or mobile-based scripting tool to write a game. Gamified applications are games that have a very specific purpose, collect information or present news or another simple action, but that are not connected to any other system in the organization. Are you using a platform or an application?